1. The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

2. Audience foremost in mind
during speech preparation,
presentation
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

3. •
To whom am I speaking?
•
What do I want them to know,
believe, do?
•
What is most effective way of
accomplishing that?
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

4. Emphasizing common values,
goals, experiences
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

5. Tendency to be concerned with
own values, beliefs, well-being
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

6. The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

7. •
Oversimplified image of group
•
Done by assuming all members
are alike
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

8. •
Size
•
Physical setting
•
Disposition toward topic
•
Disposition toward speaker
•
Disposition toward occasion
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

9. Frame of mind
in favor of, or
opposed to,
person, policy,
belief,
institution, etc.
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

10. Questions:
•
Fixedalternative
•
Scale
•
Open-ended
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

11. Do you know what the insanity
plea is in the U.S. legal system?
Yes
_____
No
_____
Not sure _____
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

12. How often do you believe the
insanity plea is used in U.S. court
cases?
very
seldom
very
often
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

13. What is your opinion about
the insanity plea in U.S. court
cases?
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

14. •
Assess how audience will
respond
•
Adjust to make speech clear,
convincing
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.

15. •
Adjust for unexpected
circumstances
•
Watch for feedback
The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.