SharSpring Marketing automation software

1. Why Marketing Automation?
Generate More Leads, Convert Them To Revenue, Prove Marketing ROI
A Brief Introduction

2. Overview
The Problem: The Buyer Landscape is changing
What is Marketing Automation?
How Does It Help?
Marketing Automation Demo

3. But first an introduction: Stan & Stacy
Marketing Automation Agency from Amsterdam
Buyer Persona development
Content Marketing for leadgeneration
Campaign development
Marketing Automation implementation
Marketing ROI
Support and Training
Generate leads
Drive sales
Optimize
Campaign

5. Marketing Automation Delivers ROI
* Gardner and Forrester benchmark data
Increase in revenue 6-9 months: 10-15 %
Increase in marketing qualified leads (MQL’s) 400%
Increase in sales qualified leads (SQL’s) 30%
Increase in conversion rates + 53%

6. Marketing Automation market

7. Changing Buyer Landscape
Pre-sale engagement has changed dramatically:
Buyers used to have very limited information.
Now they have more than they can even use.
If you don’t want your marketing message to get ignored, it needs
to be more targeted and personal then ever before.
Nurturing leads with relevant content is now a requirement
"The average sales cycle has increased 22% over the past 5 years due to more
decision makers being involved in the buying process”
- SiriusDecisions
PPC
SEO

8. Buyers Journey supported with Lead Nurturing

9. The Marketing Problem
Not enough leads to feed the sales funnel
No easy way to qualify leads
No way to effectively nurture leads
“Only 27% of leads sent directly to sales are qualified.”
- MarketingSherpa
Roadblocks
Big gaps in follow-up from the sales team
Can’t see where the leaks in the pipeline are
Don’t know which tactics are driving revenue

10. A Preview Of Marketing Automation
Marketing Automation is a set of tools that let companies:
Generate more leads by identifying anonymous web visitors and capturing them with forms, so your
sales funnel stays full
Increase number of qualified leads by nurturing all leads with personalized content
Drive more sales by identifying sales-ready leads for the sales team, and helping them follow up as
fast as possible
Improve up-selling and cross-selling by developing and retaining existing customers
See comprehensive ROI for every marketing tactic by tracking the entire sales process from end-
to-end

11. The Marketing Solution
Sail through those roadblocks:
Fill your sales funnel by capturing leads with great content gated by
dynamic forms.
Identify highly interested and sales -ready leads with lead scoring.
Develop leads that aren’t sales-ready by automatically putting them on
nurturing campaigns.
Instantly notify salespeople about leads that are ready to buy.
See exactly when leads fall out of your pipeline and take action.
Know which tactics are driving revenue with end-to-end ROI
Generate leads
Drive sales
Optimize
Campaign

13. The Platform
Connecting all customer touch points:

15. Generate More Leads, Convert Them To Revenue, Prove Marketing ROI
We recommend SharpSpring

16. Why We Recommend SharpSpring
This recommendation is based on three things:
1 2 3
Ease of use Cost Features
Intuitive to use and
compatible with
everything
Fraction of what
competitors charge
Comprehensive
end-to-end solution

17. SharpSpring: Lowest Cost by Far…
$ 4,000.00
$ 3,500.00
$ 3,000.00
$ 2,500.00
$ 2,000.00
$ 1,500.00
$ 1,000.00
$ 500.00
$ 0.00
$800
$400
$600
$1600
$2300
$2000
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$2400
$3195
$3000
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$1000$895$800
SharpSpring Hubspot Marketo Pardot Eloqua
“ To make automation work you need
simple, to make it successful you need
intuitive, to make it a grand slam it
needs to work, SharpSpring is the only
tool that masters all three. ”
- Steve Farfsing.
ProspectStream LLC

18. SharpSpring: Easiest To Use…
Built to be as intuitive and compatible as possible.
Integrates seamlessly with third party CRM and CMS solutions so you can keep using what you’re
using
Streamlined interface that’s easy to learn and easy to use
Email creation tools that don’t need any HTML knowledge
Simple to set up tasks and workflows
Automatically generate detailed reports with a click

19. VisitorID
Triple your leads by identifying
anonymous traffic
Sales Analytics
Enable your sales team with key insights
about each lead
Behavior Tracking
Understand your leads to create one-on-
one communication
Lead Scoring
Prioritize your popeline and reach out to
sales-ready leads
Dynamic Forms
Capture more leads with forms designed
to convert
CRM Integration
Immediately plug your leads into your
sales team’s system
Sales Notifications
Email or text sales team when a lead
indicates they are ready to buy
Email Automation
Send emails with triggers and build
personal relationships with leads.
Campaign Optimization
Eliminate waste and identify opportunities
Everything a Modern Marketer Needs
Complete Full-Featured Solution

20. Summery: Marketing Automation is a Must
Have for Today’s Businesses
451% 3%
MORE REVENUE FOR YOU THE BEST COMMUNICATION TOOLS ANALYTICS FOR OPTIMIZATION
GENERATE LEADS DRIVE SALES MEASURE ROI
Marketing automation drives a
451% increase in qualified leads for
businesses
Get ahead of the competition Only 3% of
B2B companies are currently using
marketing automation
Identify Anonymous Visitors WithVisitor ID
Capture Information With Dynamic Forms
Campaign Optimazation
Social Media Integration
Lead Scoring To Alert Hot Leads
Email Automation For Nurtering
Behavior Tracking For Lead Insights
Sales Notifications
Comprehensive Campaign Analytics
Google ADWords Integration
Exporttable Graphs and Reports
Eliminate Waste
Invest Successesful Tracks
Content ROI Tracking

21. Let’s see it in
action now