As one of the world’s fastest growing, most exciting higher education markets, the opportunities India offers your institution are extraordinary. But so are the challenges of dealing with an estimated 80 billion dollar, culturally complex, fluid education market located halfway across the globe. Through data gathered (and analyzed) by Stamats Asia across more than 20 cities and at suburban centers in over seven states, the 2013 IndiaTALK™ study examines perceptions of Indian prospects, parents, and overseas higher education consultants and experts about different higher education destinations with particular reference to drivers and barriers as well as their awareness and perceptions, if any, about individual institutions. The data has been comprised of 1000 main student interviews and 10 focus group discussions including 30 in-depth expert interviews and 30 in-depth parent interviews. For more information and to discuss the entirety of the 2013 IndiaTALK™ research, please contact Vinu Warrier, managing director of Stamats Asia at vinu.warrier@stamatsasia.com or call (800) 553-8878.

1. ™
presented by
IndiaTALK ™ is a comprehensive 360-degree understanding and analysis of
international student mobility within India’s college-bound student population.
EDUCATION DELIVERY MODELS
45
% prefer physically relocating to the overseas campus
24%
17%
13%
82%
91%
89%
prefer twinning programs
prefer distance learning
prefer online learning
are open to twinning programs
are open to distance learning
are open to online learning
INSTITUTION PREFERENCE
1
liberal arts
3
technical/vocational
8
faith-based
%
%
%
14% community
35
%
public
38% private
OVERSEAS COLLEGE SELECTION
Primary Motivators
International Destination Preferences
about studying and living overseas
36
34%
30%
% stated superior academic, career, and
lifestyle opportunities
91
%
recalled the
United States
57
%
36
% from awareness
to consideration
from consideration
to preferred
stated social status and lifestyle
perceptions
Primary Influencers
within their own Indian high schools
52%
43%
23%
stated their classmates and seniors
stated their teachers
stated their high school counselors
Primary Influencers
63
at the shortlisting/application stage
% recalled
Australia
66%
stated the ability to completely transform
their future career and quality of life
75
72%
% identified friends and family overseas
recalled
Canada
(word of mouth)
stated friends and family in India
(word of mouth)
COMMUNICATION CHANNELS
76%
60%
52%
48%
45%
41%
35%
19%
19%
14%
11%
6%
online search
teachers/counselors
Methods of Communication
university’s website
Most Informative
19%
educational/career fairs
19%
university’s website
overseas education agents
magazines
7%
newspapers
10
16%
%
IVR of institutions
online search
teachers/counselors
magazines
13%
local offices for overseas education
overseas education agents
educational/career fairs
16%
all other categories
outdoor ads
Most Relevant
handouts (leaflets, brochures, etc.)
radio
online search
18%
22%
university’s website
overseas education agents
Awareness of channel as
a source of information
9%
18%
10
%
11
%
teachers/counselors
educational/career fairs
magazines
12%
all other categories
Most Credible
20%
25
%
online search
university’s website
educational/career fairs
9%
10
%
10% 12%
14%
magazines
overseas education agents
teachers/counselors
all other categories
IndiaTALK ™ examines perceptions of Indian prospects, parents, and overseas higher
education consultants and experts about different higher education destinations with
particular reference to drivers and barriers as well as their awareness and perceptions, if
any, about individual institutions.
The data has been comprised of 1000 main student interviews and 10 focus group
discussions including 30 in-depth expert interviews and 30 in-depth parent interviews.
For more information, contact Vinu Warrier, managing director of Stamats Asia at
vinu.warrier@stamatsasia.com or call (800) 553-8878. © 2013 Stamats, Inc.