39. However, these findings suggest that a smaller percentage of students are admitting interest in two-year schools (29%) than the nearly 40% who will ultimately enroll in one
43. Secondary Importance Attributes Note that while only 14% of respondents identified “beauty and appearance of the campus” as very important, nearly 60% cited “quality of academic facilities” (previous slide) as very important
69. Indicators of Weak Academic Programs(Verbatim Responses) “An institution’s graduation rate is a good indicator of the quality of its programs. Also, how well people find jobs following graduation—if they can’t find a job, they didn’t have the right education.” “I think a college where the students don’t get good jobs after graduation is an indicator it’s not a good school.” “If they can’t answer my questions, they don’t have strong academic programs.” “If the institution doesn’t have a lot of variety in its majors and it’s brand new, just starting off as a new college.”
71. Quality of “Better” Schools (Verbatim Responses) “What makes them better to me is the majors they offer and what clubs they have—basically, its just the stuff that appeals to me.” “They are hard to get into. They are established and get back to you with an answer very soon.” “The time they put into students makes them a higher quality school.”
85. Resources Needed to Help Students Succeed “A really good administration and faculty that help students succeed after graduation” “I think the college needs to back you up when you are getting a job and the degree they give you has to look good to employees” “The name of the college” “Availability of good mentors, advisors, and job opportunities for graduating students”
98. “The first stage is early in your college decision-making process. This is the time period before you have decided which colleges and universities you may be interested in, and several schools are attempting to attract your attention.” Search Stage
Direction: Designer note: if you can, please clean up this mess I made. Trying to demonstrate how the five all merge to define academic quality
Adults talking to students like in a career fair situation, students being interviewed, images of commencement ceremonies, graduate student classrooms (older students in them?)
Images of students doing things in classrooms&labs,faculty lecturing & gesturing, students dressed up like working an internship, students & faculty working together, students in international locations
General shots of smart-looking students, ACT logo, SAT logo, students sitting for tests, students studying hard
Cool new-looking facilities of all types, images of students working on laptops in unlikely places, small groups of students studying together, library shots
Images of televisions, newspapers, radios, college guidebook covers, US News &World Report logo, bookish-looking students, caps &gowns, pomp & circumstance
Photo direction: Images of students dreaming (big), students working, students laughing and having fun, young families, students in med/law/dental/professional schools
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