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SEO & IA - A findability challenge
- 1. SEO & IA
a findability challenge
Alberto Mucignat
Italian IA Summit 2007
- 9. Make it easy
Design for the
people and, most
of the time, you’ll
keep the robots
happy!
-UserEffect.com
- 12. Google rule #1
Search engine is the real site
homepage
-David Weinberger
- 13. Google rule #2
>90% of search engine traffic is
directed to secondary pages
- 17. Hierarchy
http://shirky.com/writings/ontology_overrated.html
- 19. Circularity
http://shirky.com/writings/ontology_overrated.html
- 20. Findability
http://shirky.com/writings/ontology_overrated.html
- 22. we can apply to
every entry page
the same rules
we used for the
homepage
- 34. But...
the real
paradigma...
- 35. Users come from several sources
Search engine
Aggregator
WEBSITE
Mail
Direct links
- 37. Designing the inside out
Originally by Are Halland
http://www.slideshare.net/aregh/core-and-paths-designing-findability-from-
the-inside-and-out
- 39. Thank you!
Alberto Mucignat
alberto.mucignat@gmail.com
skype: alberto.mucignat
http://www.mucignat.com