Presentation given at Digital Atlanta about the four ways social media can positively impact SEO, and the three ways search marketing can influence social media. Includes tactics viewers can take back to their desk and implement, as well as additional resources.
In the last 6 weeks, Facebook business pages with 5000+ likes will be able to target their posts based on demographics (gender, education, age, location).
In the last six weeks, Twitter announced the launch of interest-based targeting for advertisers using Promoted Tweets & Promoted Accounts. There are over 350 interest categories available, ranging from “law, government & politics” to “life stages” to “movies and television”.