Friends with Benefits: Selling on Facebook for Real Estate
•
4 gefällt mir•1,657 views
Presentation given by Stacey Harmon and Jimmy Mackin at Inman New's Real Estate Connect in New York City on January 12, 2012.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie Friends with Benefits: Selling on Facebook for Real Estate
Ähnlich wie Friends with Benefits: Selling on Facebook for Real Estate (20)
Mehr von Stacey Harmon
Mehr von Stacey Harmon (17)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Friends with Benefits: Selling on Facebook for Real Estate
- 1. Friends with Benefits: Strategies for Selling with Presented by Stacey Harmon | @staceyharmon Principal, Harmon Enterprises Jimmy Mackin | @jimmymackin Inman Next Contributor
- 2. Facebook: Online Time • 2007: 6% • 2011 : 1 of every 5 minutes @staceyharmon | @jimmymackin
- 3. Facebook: Share of Online Time @staceyharmon | @jimmymackin
- 4. Facebook: User Base @staceyharmon | @jimmymackin
- 5. Graveyard of Facebook @staceyharmon | @jimmymackin
- 6. Why We Fail: Reason #1 Facebook Confusion - Lack of literacy - Lack of skill @staceyharmon | @jimmymackin
- 7. Facebook “Product Line” Full explanation available at www.HarmonEnterprises.com “Facebook Foundations: Facebook’s Marketing Tools Explained” @staceyharmon | @jimmymackin
- 8. Why We Fail: Reason #2 @staceyharmon | @jimmymackin
- 9. Success = Aligning Actions With Goals Get your ducks in a row! @staceyharmon | @jimmymackin
- 10. Goal: Drive Traffic @staceyharmon | @jimmymackin
- 11. Tactic: Link to Your Site @staceyharmon | @jimmymackin
- 12. Tactic: Pre-Promotion @staceyharmon | @jimmymackin
- 13. No Promotion vs. Pre-Promotion @staceyharmon | @jimmymackin
- 14. Tool: Ads Case Study via @DarinPersinger of [Productivity Junkie] @staceyharmon | @jimmymackin
- 15. Goal: Increase Connections @staceyharmon | @jimmymackin
- 17. Tool: Facebook Ads & Sponsored Stories Ads: Sponsored Stories: Craft Copy & Target Your Audience Reach Friends of Fans. Send traffic to your page. @staceyharmon | @jimmymackin
- 20. Tool: Page Post Stories @staceyharmon | @jimmymackin
- 21. • Raj is Facebook friends with Jim. • Raj invites Jim to LIKE his business page. He does. • Jim is Facebook friends with Susi • Raj is running “Sponsored Story” ads • Raj posts about his weekend open house on his business page wall. • A sponsored story for an open house event appears on Susi’s wall (she is friends with Jim) • Susi clicks through the event • Susi attends the open house • Susi writes an offer on the open house property • Susi is outbid • Susi lists her house with Raj @staceyharmon | @jimmymackin
- 22. Goal: Brand Visibility @staceyharmon | @jimmymackin
- 23. Strategy: Engagement @staceyharmon | @jimmymackin
- 24. Post Frequency @staceyharmon | @jimmymackin
- 25. When To Post @staceyharmon | @jimmymackin
- 26. Post Length @staceyharmon | @jimmymackin
- 27. Tactic: Cross-Tool Engagement @staceyharmon | @jimmymackin
- 28. Her Facebook Page Her Facebook Profile @staceyharmon | @jimmymackin
- 29. Tactic: Clear Call To Action @staceyharmon | @jimmymackin
- 30. Tactic: Content Strategy @staceyharmon | @jimmymackin
- 31. Goal: Promote Listings @staceyharmon | @jimmymackin
- 32. Tool: Page Apps @staceyharmon | @jimmymackin
- 33. Tool: Groups @staceyharmon | @jimmymackin
- 34. Tool: Content Strategy @staceyharmon | @jimmymackin
- 35. Goal: Referrals @staceyharmon | @jimmymackin
- 36. Tool: Profile Lists @staceyharmon | @jimmymackin
- 37. Strategy: Connect with Agents in Relocation Markets @staceyharmon | @jimmymackin
- 38. Tool: Pages @staceyharmon | @jimmymackin
- 39. Tool: Groups @staceyharmon | @jimmymackin
- 40. Tool: Groups @staceyharmon | @jimmymackin
- 41. Goal: Buyer Leads @staceyharmon | @jimmymackin
- 42. Tools: Page App & Profile @staceyharmon | @jimmymackin
- 43. Tool: Page Apps for IDX Search @staceyharmon | @jimmymackin
- 44. Case Study: Comprehensive Page Strategy “Reveal” Landing Tab offering LIKE incentive @staceyharmon | @jimmymackin
- 45. Facebook Ads To Drive New Connections @staceyharmon | @jimmymackin
- 46. Content Strategy & Interesting Apps Fans: 125 633 6/1/11 1/1/12 @staceyharmon | @jimmymackin
- 47. Ultimate Goal: Generate Business @staceyharmon | @jimmymackin
- 48. Become a Resource @staceyharmon | @jimmymackin
- 49. Create Off-Line Interactions @staceyharmon | @jimmymackin
- 50. Share Success Stories @staceyharmon | @jimmymackin
- 51. Case Study URL & Resource List Agent/Brokerage Pages & Profiles: • www.facebook.com/RealEstateReferralGroup • www.facebook.com/athomeinscottsdale • www.facebook.com/realestateagentdirectory • www.facebook.com/athomeshuntsville • www.facebook.com/rajqsarrealtor Groups: • www.facebook.com/susanpiazzarealestate • www.facebook.com/groups/agentsupport • www.facebook.com/agentmurphyrealestate • www.facebook.com/lewinrealestategroup Applications: • www.facebook.com/locomusings • Lead Conversion App (http://leadconversionapp.com/) • www.facebook.com/LedyardCT • Social Connections by Realtor.com • www.facebook.com/REMAXCahill • IDX-Buzz for Facebook by immobel • www.facebook.com/RobinMilonakis • REcakeIDX by RECake.com • www.facebook.com/PhantomGourmet • LocalInfo by Zillow.com • Neighborhood Finder by Robot Workshop
- 52. Thank You! • Presentation available on Slideshare.net • LIKE our Facebook pages & ask questions: – www.facebook.com/HarmonEnterprises – www.facebook.com/JimmyMackin • Tweet with us: – @staceyharmon – @jimmymackin • Was this great Connect content? Say so to Inman! @staceyharmon | @jimmymackin
Hinweis der Redaktion
- Despite all of these amazing statistics, many of us struggle to generate any significant business from Facebook.
- Share of online time:95% of 700 Billion minutes
- User base:Today: 800 Million Headed to: 1.3-1.5 Billion
- Uneducated about the medium
- No strategy or goals.Not used with purpose.Short term thinking
- Jimmy:Goal is to increase traffic to your website.
- Jimmy:Goal is to increase traffic to your website.Jimmy Pre-promotion technique (compare no promotion to promotion) - Photo technique
- (Increase your audience)LikesFriendsGroup Members
- Facebook Pages Jimmy - Link your page everywhere (give a break down of where you need to link your page from)
- Only Use if:You are sending traffic to your Facebook PageMost effective if you have 500+ fans
- Drip marketingStaying top of mindFrequencyRecentBrand visibility
- Jimmy’s Tips - Clear call to action, increase frequency of posts, high quality, stop talking about yourself - (few pages to follow) Stop Talking About Yourself
- Yes, you SHOULD talk about real estate.
- Social Connections App MLS integration Top Producer Market Snapshot Housing Trends eNewsletterNeighborhood SearchVictor solutionFacebook Ads
- Get sellers to promote their own listings.
- B2BProfile. Friend agents.GroupsBrokerage spaces/Brand pagesAgent to agentTech support for RE GroupWhat should I spend money onVentura County business groupsApplicationsJimmy’s lead generation
- B2BProfile. Friend agents.GroupsBrokerage spaces/Brand pagesAgent to agentTech support for RE GroupWhat should I spend money onVentura County business groupsApplicationsJimmy’s lead generation
- Would like to get a screen shot of a KW group, or a CB group, or a referral group for CRS. Does this exist?