21 Content Marketing Tools and Tactics by @staceycav at #TTLPresents - September 2016
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My presentation from #ttlpresents in Belfast in September 2016. This deck goes through 21 content marketing tools and tactics our team at Tecmark uses to improve the efficiency and success in the areas of: - Ideas generation for content marketing - Data sourcing to support content projects - Content distribution and promotion Hope it's useful to some of you and if you have any questions at all, shoot me an email! Email address on the final slide.
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21 Content Marketing Tools and Tactics by @staceycav at #TTLPresents - September 2016
- 1. 21 Tools and Tactics to Make a Content Marketer’s Life Easier Stacey MacNaught Tecmark #ttlpresents @staceycav
- 2. My job in 2009… #ttlpresents @staceycav
- 3. @staceycav
- 6. Things are a little more complicated now. #ttlpresents @staceycav
- 7. Poor (scalable) link acquisition tactics have mostly fallen by the wayside #ttlpresents @staceycav
- 8. (Albeit not so much for users)
- 10. There are lots of content marketing definitions #ttlpresents @staceycav
- 12. I prefer: #ttlpresents @staceycav The use of content to achieve marketing goals either directly or indirectly.
- 13. For me, they’re largely SEO related goals #ttlpresents @staceycav
- 14. I use content marketing to build links, coverage and generate relevant traffic #ttlpresents @staceycav
- 15. It started disastrously #ttlpresents @staceycav
- 16. @staceycav
- 18. @staceycav
- 19. @staceycav (This doesn’t work, by the way).
- 20. It got gradually better #ttlpresents @staceycav
- 21. It got gradually better as we developed processes #ttlpresents @staceycav
- 29. @staceycav
- 30. @staceycav
- 35. Browsing for holidays while at work survey @staceycav
- 36. Quick and low cost coverage, citation and link opportunities @staceycav
- 37. Quick win local and regional press links with FOI data @staceycav
- 38. We don’t have 100% success rates. #ttlpresents @staceycav
- 39. But we’re not far off. #ttlpresents @staceycav
- 40. And if a project doesn’t succeed first time, we’re better now at reworking it. #ttlpresents @staceycav
- 41. @staceycav (Some things are beyond help)
- 42. Our success is down to process, tactics and tools… #ttlpresents @staceycav
- 43. And people - but I can’t share those! #ttlpresents @staceycav
- 44. Most of the impact tools and tactics can have is in 3 areas… #ttlpresents @staceycav
- 45. Ideation, data sourcing and distribution #ttlpresents @staceycav
- 51. 3 The Worst Idea Method #ttlpresents @staceycav h"p://blogsession.co.uk/2014/03/635-method-brainwri/ng/
- 56. #ttlpresents @staceycav h"ps://getspeakup.com/ Free for up to 25 users
- 59. 5Note and Vote Method #ttlpresents @staceycav h"ps://library.gv.com/note-and-vote-how-to-avoid-groupthink-in- mee/ngs-24e829e43295#.uqh2au1tr
- 63. @staceycav Larger investment but very credible data. #ttlpresents @staceycav
- 67. @staceycav#ttlpresents @staceycav Smaller investment. Quick turn around.
- 69. @staceycav#ttlpresents @staceycav Small Investment. Less credible than other sources.
- 73. 11 Google Public Data Explorer #ttlpresents @staceycav h"ps://www.google.com/publicdata/directory
- 80. 14 What Do They Know #ttlpresents @staceycav h"ps://www.whatdotheyknow.com/
- 86. #ttlpresents @staceycav It’s easier to pitch content when you your topic and timing are perfect.
- 87. #ttlpresents @staceycav Obtain forward features calendars wherever you can.
- 90. #ttlpresents @staceycav In many cases, you’ll need to ask.
- 94. #ttlpresents @staceycav Local and regional online press websites are often quicker win.
- 95. #ttlpresents @staceycav Some of the same journalists write for both.
- 110. Content marketing is a team game.
- 111. There’s no greater asset/tools than a determined team.