drive readers to an action that leads them closer to your conversion – your business goal. Let’s look at some tips to help you do this.

1. 6 Simple Steps To Write Effective
Content That Converts

2. 1. Entice, excite and engage
6 Simple Steps To Write Effective Content That Converts
First find a topic that has high conversion, preferably something
linked to your property. Next entice users with a captivating title. It
should peak user interest and egg them to read on. Keep them
engaged with content that is interesting to read and adds value to
your reader.

3. 2. Pitch yourself as a local expert
6 Simple Steps To Write Effective Content That Converts
Do you have some amazing restaurants, beaches, cafes and
activities in your area? Write about them! Create connections and
relationships with these places and link back to them. Providing
extra information and promotions to your potential guests will
help your content convert in to bookings.

4. 3. Focus on specific keywords for SEO
6 Simple Steps To Write Effective Content That Converts
Users are searching for specific things, and they usually write a
few words. To capture your audience through keywords, you need
to make sure you have a number of them as well as them being
directly about your business.

5. 4. Link back to your products and services
6 Simple Steps To Write Effective Content That Converts
If you have a specific product or service that you are writing about,
make sure you directly link back to it so your reader has a good
user experience. An example is if you have a promotion you are
wanting to write about, link back to the specific deal on your
booking engine.

6. 5. Your content should be actionable
6 Simple Steps To Write Effective Content That Converts
Your content needs to have a call to action. The content should
drive them forward to the next step (hopefully booking)! Make this
copy clear, short and obvious to the reader, so they know what
they will be clicking on and why.

7. 6. Treat every piece like a landing page
6 Simple Steps To Write Effective Content That Converts
Smart marketers spend a lot of time on optimising the landing
pages. The smartest ones treat every piece of content like a
landing page and optimise it to achieve a particular business goal.

8. BLOG.STAAH.COM
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