Stumped for things to write about in your blog posts? We’ve put together some blog ideas that should get your creative juices flowing. Hoteliers are lucky. Being part of a broader lifestyle category, there are many avenues and topics for you to blog about. Your audience – travellers (business and leisure) – are varied and looking for all sorts of information about the destination, things around your property, history, people, food and top experiences. Use these to attract these travellers to your website through an engaging blog. Then sell them your property’s experience.

1. 10 Killer Ideas For Your
Hotel Blog

2. Google Local Guides reconfirms the fact that
local content is the way forward to success in
content marketing.
Travellers are seeking rich, engaging and
original tips and ideas about your destination all
the time.
Local Attractions
& Events

3. By far the most engaging blog content is the
visual kind. Look around your property, city and
location. Capture it all, add a suitable caption,
provide relevance and post away.
Post images and videos of different seasons –
they have great search value too.
Photos & Videos

4. Talk about seasonal menus, your wine list,
how you choose your beers, the winemakers
and brewers behind these beverages, your
spa menu.
If your property does not have a spa, blog
about the top spas in your location.
Food, Wine &
All Things Indulgent

5. What should travellers pack? What will the
weather be like? Is the local water safe to
drink? How to book activities? How to get
around?
Travellers have a lot of questions about your
destination. Use your blog to answer these and
be relevant.
Travel Tips

6. The last thing a traveller needs is to trawl
through pages of destination information and
find relevant information. Make it easier for
them by having an updated list of best
destination blogs to read.
Recommended Blogs
& Reads

7. Not as boring as it sounds! If you believe in
saving the environment, have a passion for
cars, love hiking or harbour another interest,
use your blog to talk about it.
If you believe in it or have an interest in it,
someone else does too. And these engaged
users may be your property’s next guests.
Your Beliefs & Values

8. Everyone likes to be ‘in the loop’. Consider
writing a blog from the perspective of your
hotel staff, or giving a sneak preview of a new
feature or re-design. Tip: to make it engaging,
make it funny.
Behind the Scenes

9. Educate potential guests about the local
culture and history, describing famous
historical events and explaining the roots of
local customs.
Some people travel for peace and quiet, but
others actively seek to learn about new
locations and ways of life.
Local Legends & History

10. If your hotel is located in a foreign-speaking
country, make a list of useful everyday phrases
in a language guide.
Useful Language Phases

11. If you have a celebrity visiting your town, talk
about it. Consider posts like “local spots
celebrity A should be visiting” or “where you
can meet celebrity A when in town”.
Visiting Celebrities

12. BLOG.STAAH.COM
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