1.
Germany‘s Dax 30 Companies:
How they master three
Key Management Competencies for Digital
Scrum, PMP
and Design-Thinking
DSP-Partners I April 2015
Photo: www.flickr.com/photos/quique_fs/5171770977

2.
 DSP-Partners analysed the penetration of three Key Digital Management
Competencies/Skills within the employees of the Dax 30 companies
 Scrum
 Project Management Framework from PMI (PMP-Certification)
 Design Thinking
Methodology
 A survey of XING-profiles of the DAX 30 employees was used as a proxy to determine the penetration of the
respective tools within the organisations (per Feb 2015)
 A XING-search in the field „what I have to offer“ with the terms „PMP“, „Scrum“ and „Design Thinking“ was
conducted to determine the employees‘ skills with regard to the respective Management frameworks
 Remark:
 Not all employees of the respective Dax 30 companies maintain a XING-profile and not everyone with a
profile will list the respective qualification/skill
 Still, the survey gives a good indication about the penetration of the three Key Digital Management
Competencies
About the Study/Methodology

3.
 Three companies stand out in the application of the three frameworks
(PMP, Scrum, Design Thinking): SAP, Deutsche Börse and Deutsche Telekom
 SAP is the Dax 30 company which leverages all three elements strongly
 Deutsche Börse is using „PMP“ and „Scrum“ intensively
 Deutsche Telekom focuses on „Scrum“ and „Design Thinking“
 Generally, „Scrum“ is the most widespread competence of the 3
 A „PMP“ qualification is slightly more common than „Design Thinking“
 „Design Thinking“ competencies are not applied widely yet, apart from SAP
which uses this method strongly
Key Findings
Source: DSP-Partners Analyses
* PMP = Project Management Professional

4.
Top 3 Dax 30 companies regarding employee-skills in
PMP, Scrum and Design Thinking
Rank
(Skill per 1,000
employees)
PMP* Scrum
Design
Thinking
#1
(1,57) (4,04) (2,73)
#2
(0,97) (1,57) (0,10)
#3
(0,43) (1,01) (0,08)
Source: DSP-Partners Analyses
* PMP = Project Management Professional

5.
Dax 30 companies regarding employee-skills in
PMP, Scrum and Design Thinking (Max, Av, Min)
(Skill per 1,000
employees)
PMP* Scrum
Design
Thinking
Maximum (1,57) (4,04) (2,73)
Average (0,20) (0,47) (0,17)
Minimum (0,01) (0,02) (-)
Source: DSP-Partners Analyses
* PMP = Project Management Professional

6.
Competencies in Dax 30 (PMP, Scrum, Design Thinking)
Source: XING-search via „I offer" with keywords "PMP", "Scrum", "Design Thinking"; DSP-Partners Analyses
* PMP = Project Management Professional
Company PMP*
[per 1,000 employees]
Scrum
[per 1,000 employees]
Design Thinking
[per 1,000 employees]
Adidas 0,06 0,04 0,04
Allianz 0,20 0,47 0,02
BASF 0,12 0,17 -
Bayer 0,05 0,16 0,07
Beiersdorf - 0,12 0,06
BMW 0,09 0,85 0,08
Commerzbank 0,04 0,77 0,04
Continental 0,13 0,26 0,01
Daimler 0,05 0,54 0,00
Deutsche Bank 0,35 0,34 0,06
Deutsche Börse 1,57 1,57 -
Deutsche Post 0,03 0,24 0,02
Deutsche Telekom 0,12 1,01 0,10
E.ON 0,43 0,53 0,06
Fresenius Medical Care 0,01 0,03 -
Fresenius 0,02 0,02 -
HeidelbergCement 0,04 0,06 -
Henkel 0,06 0,02 0,02
Infineon Technologies 0,10 0,37 -
K+S 0,14 - -
Lanxess - 0,06 -
Linde 0,08 0,06 -
Lufthansa 0,26 0,49 0,02
Merck 0,20 0,03 0,03
Munich Re 0,04 0,13 -
RWE 0,05 0,32 0,02
SAP 0,97 4,04 2,73
Siemens 0,19 0,69 0,03
ThyssenKrupp 0,09 0,02 0,01
Volkswagen 0,02 0,11 0,02

7.
Contact
Stefan Behrendt
Founder I Managing Partner
DSP-Partners
www.dsp-partners.com