1. 1
Made by Local Women in
The Near East from a
10th Century Recipe
2. 87% of each bar is pure olive oil
No animal by-products or
modern chemicals
We’re Fair Trade-certified by
IMO 2
Handmade according to
centuries-old traditions
Supports women’s cooperatives
and economic development in the
Near East
3. The secret ingredient that turns virgin olive oil into soap is mineral salts, or sodium
hydroxide (potassium hydroxide in liquid soap), both of which have been in use for
over a millennium in soap-making. These cause a reaction called saponification
that turns oils or fats into soap and, in the process, eats up all of the salts so that
none remain in the finished product. We rely on the natural moisturizing power of
olive oil to make your skin feel soft and smooth, not modern chemicals, fillers, or
fake moisturizers. Likewise, we use natural essential oils made from flowers and
herbs to fragrance our soaps, not cloying synthetic perfumes. 3
Pure Virgin Olive Oil (Almost 90%)
Distilled Water
Mineral Salts
Natural Essential Oils
But absolutely no…
Animal By-products
Modern Chemicals
Greasy Moisturizers
Fake Perfumes
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4. Fair for Life goes beyond traditional fair trade by applying fair trade principles also to relevant
domestic or regional trade and by requiring ethical working conditions along the entire trade
chain. Fair for Life certified products are only handled by companies that demonstrate decent
working conditions for all their staff. Fair for Life certification of products also confirms
traceability of all certified products from production to sales. 4
We Pay More for Olives to Help Local Farmers
We Guarantee Fair Wages Across Supply Chain
We Ensure Safe Working Conditions
We Support Local Economic Empowerment
5. Adam’s Naturals’ Olive Oil Soap is hand made by local women in
the Near East using techniques passed down for over 1,000 years.
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1. A mix of nearly 90% olive oil, some water,
mineral salts and essential oils are heated
and mixed in large cauldrons for hours.
2. When the molten soap is thick, it is poured
into wooden frames to set up.
3. While still slightly soft, it is hand cut into bars
and stamped with our logo.
4. The soap bars are stacked in cone-
shapes to dry in cave-like chambers
5. The soap is then boxed by hand, not on
an assembly line.
6. Our Liquid Soap is made nearly the
same way, except with a different ratio
of ingredients.
6. 6
Over its 10 centuries of history, our soap,
called sabon al-zaytoun in Arabic, rose from a
staple made by housewives to become one of
the world’s most famous soaps. By the 1400’s,
it was widely exported and came to be prized
by monarchs like Queen Elizabeth I. As the 19th
Century dawned, the region where our soap is
made was the main source of soap production
for the entire fertile crescent. Yet, the wars
and natural disasters of the 20th century slowed
production to a trickle and caused the soap to
be mostly lost to the world.
Today, Adam’s Naturals seeks to reintroduce
the west to this ancient eastern luxury while
invigorating the local economy and preserving
the historic soap making traditions of the Near
East.
7. Over 30 soap factories once dotted Nablus, producing 5,000 tons of soap per year in 1907.
Today, there are only three major factories and production has slowed to a trickle. This has
left the local economy—which still largely relies on soap manufacturing—in a very
depressed state. Each bar of Adam’s Naturals that is sold represents one small step in our
quest to preserve the historic soap-making traditions of the Nablus region and to help its
people support themselves and their families.
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Our soap is made by woman-owned-and-run businesses.
We only use olive oil from women’s cooperatives and local farmers.
10% of our profits go to charities that help the people of the Near East.
8. Brett “Adam” Young’s chance discovery
of a delightful olive oil soap in an ancient
Jerusalem bazaar led him to found
Adam’s Naturals in 2011. Based near
Jerusalem, we provide western
consumers with healthful, indulgent and
socially-conscious body care products
made from local olive oil.
We source from producers of all faiths
and nationalities, and help depressed
regional economies by purchasing their
goods. We also give generously from our
profits to charities that support victims of
violence and promote entrepreneurship
in the middle east.
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9. Bar Soaps (125g)
• Unscented—Traditional
• Lavender
• Peppermint
• Rose
• Dead Sea Salts (Unscented)
Liquid Hand Soap (250ml)
• Unscented
• Peppermint
• Lavender
Body Wash (250ml and 500ml)
• Unscented
• Lavender
• Peppermint
Accessories
• Naturally harvested, biodegradable
loofah sponges
• Hand-painted ceramic soap dishes
from historic Hebron factory
• Hand-woven olive branch gift basket
assortments
In Development for Summer 2014:
Hair Products
• Shampoo
• Conditioner
• Pomade
Moisturizers
• Body Balm
• Body Butter
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10. Adam’s Naturals is open to discussing any marketing-support options with
our partners, but will definitely provide the following types of support:
• Public/media relations, national and regional.
• Locally targeted advertising online, in print and in social media
• Social media marketing, national and regional.
• In-store product demos and training for staff
• Sample sized bar and liquid soaps for giveaways
• Naturally harvested loofahs and hand-painted soap dishes to be
included with purchase of Adam’s Naturals in promotions (limited
quantity)
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