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Stage – Gate™ process Characterization and critical acclaim Iva Ivanova Georgi Kardzhilov Aneliya Aleksandrova Fachhochschule Ludwigshafen am Rhein
Stage – Gate™ model by R. Cooper
Characterization ,[object Object],[object Object],[object Object]
Good example of a BAD idea
Good example of a BAD idea
Results form the discovery  stage:  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Idea screening   Define your winning criteria
Investigation to evaluate the commercial   prospect of your idea Scoping
Building the business case and plan Product definition and analysis
Product definition and analysis
Building the Business Case ,[object Object],[object Object]
Product development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Testing&Validation ,[object Object],[object Object],[object Object]
Testing&Validation ,[object Object],[object Object],[object Object]
Launch ,[object Object],[object Object],[object Object]
Post Launch activities ,[object Object],[object Object]
The negative view  of the Stage – Gate™ Process ,[object Object],[object Object],[object Object]
Goals   of   Stage – Gate™ process ,[object Object],[object Object],Many Small  Projects  In Few High-Impact  Products  Out
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Benefits   of Stage - Gate™ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stage   – Gate™ users
Thank   you for your attention!

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Stage gate process