Project & Portfolio

1. PERSONAL BRAND EXPLORATION
Davontay Jennings
Project & Portfolio I: Week 1
JULY 3RD, 2022

2. I am Davontay Jennings from Akron, Ohio who
is a businessman and entrepreneur at heart. My
passion is music and the creation of music and
the build up of an artists career.I love having
creative control and producing creative content
to give to the public. I am very driven and take
my dreams very serious and encourage
everyone in the world to do the same and go
after what you believe in.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• A&R
• Booking Agent
• Product Manager
BRAND ARCHETYPE - How I go
about my work is being very
authentic and being able to tell
authenticity.I also go about it by
never taking no as a answer and
always
fi
ghting for what I believe in.
I am very determined and when I
really believe in something my
creative lightbulb goes off even
more.
Artist Manager for Music Industry
Picture Relevant
to Your Industry
Goes Here

4. Music Industry
TARGET AUDIENCE
Russell Barrett
Outreach Plan:
• I will provide a portfolio with my past experiences and
content and also the artists that I may have worked
with.
• One method of communication that I will use to get in
contact is LinkedIn and send a message and make a
genuine connection.
• I will follow up with him at least twice a month.
PROFILE
PICTURE
Product Manager at EMPIRE
DAntonio Parmer
Outreach Plan:
• I will show him content of my artists shows and their
performances and how many people that they bring
out.
• I actually know him and have a history with him so I
would simply message him via Facebook or Instagram.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
Owner at Nightlyfe
Entertainment
Baroline Diaz
Outreach Plan:
• I will show her a portfolio of upcoming artists that are
buzzing in the industry and show some Creative
marketing projects.
• I will try to apply for the job online on their website or
get in connection with them by networking.
• I will follow up with them by call or through a shared
Network.
PROFILE
PICTURE VP at Interscope Records

5. GOALS
Short Term: Have at least 2 artists signed by October 31, 2023.
• I want to have at least 2 artists of
fi
cially signed to my
entertainment company.
‣ I am going to be scouting for artists heavy and doing
trial runs to make sure they are ready and also getting
contracts and making sure that my company is ready
and have enough to invest and build their careers.
Mid Term: 2027
• I will have my Entertainment company fully up and running
and have already developed the careers of artists, athletes,
actors, comedians.
‣ I will hire quali
fi
ed employees that will help develop
and create projects that will build their careers and
brands and connect with many people in the industry
and collaborate on projects that will put them in front
of many different audiences.
Long Term: 2032
• I will have my real estate business up and own airbnbs,
houses and my own nightclub in different cities.
‣ I will go to school and take classes and also develop a
very dedicated team and start with doing a airbnb
fi
rst
and then progress from there.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Project Management Software Novice / Adept / Expert
Speaking Novice / Adept / Expert
Time Management Novice / Adept / Expert
CRM Software
SOFT
HARD
Novice / Adept / Expert
Data base user interface Novice / Adept / Expert
Management of Financial Resources Novice / Adept / Expert
Judgment and Decision Making Novice / Adept / Expert

7. I help upcoming entertainers
build their careers and brand by doing
creative projects and brand partnerships that
will showcase their work to a broader
audience and that will take their careers to
the next level.
PROMISE

8. CREDENTIALS
Work Experience:
• Event Planner/Host - plan, host, and
promote parties.
• Online Grocery Pickup Quarterback- In
charge of the dispensary room and
getting orders ready for employees to
take to customers vehicles.
Education:
• High School Diploma, Firestone CLC
• Music Business, B.S., Full Sail University 2023
Volunteer Work:
• Raise money to donate for funeral and
burial expenses.
• Help sort clothes at homeless shelter.
• Raise money for arts and culture center.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Tessa Zimmer
Industry Experience:
• Grammy U Member
• Unit Production Manager/ Coordinator
• Event Staff
• Box Of
fi
ce
Education:
• High School Diploma
• Music Business B.S., Full Sail University 2023
Leadership Experience:
• Management/ Coordinator
• Venue Operations
Skills and Pro
fi
ciencies:
• Communication - 6 endorsements
• Teamwork - 3 endorsements
• Customer Service - 1 endorsements
Davontay Jennings
Overall Online Presence:
• Tessa has 500+ connections , customized banner and
Professional headshot photo. The pro
fi
le is very
detailed and neat with portfolio links and customized
LinkedIn URL, and she is very active on social media.
Grade: Superior 100 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Event Planner
• Promotion
• Executive Producer
Education:
• High School Diploma
• Music Business B.S., Full Sail University 2023
Leadership Experience:
• Event Management
• Product Manager
Skills and Pro
fi
ciencies:
• Promotion - 0 endorsements
• Social Media Marketing - 0 endorsements
• Branding - 0 endorsements
Overall Online Presence:
• I have 48 connections, no customized image banner
and no Professional headshot photo, pro
fi
le is not very
detailed, no published article, veryactive on other social
media, yes LinkedIn URL customized.
• Grade: Poor, 20 out of 100

10. COMPETITION
Chase Todaro
Noteworthy Experience:
• Artist Manager
• Production Manager
Davontay Jennings
HEADSHOT HEADSHOT
Industry Experience:
• Grammy U Member
• Stage Manager
• Production Manager/ Talent Buyer
• Artist Manager
• Floor Director
Education:
• Nassau Community Center
• Full Sail University
Skills and Pro
fi
ciencies:
• Live Events - 5 endorsements
• Talent Booking - 5 endorsements
• Concert Production - 4 endorsements
Overall Online Presence:
• Chase has 500+ connections and customized banner
image customized, and professional headshot photo,
The pro
fi
le is very detailed and yes website article link
for portfolio and very active on other social media and
has LinkedIn URL customized.
• Grade: Superior , 100 out of 100
Industry Experience:
• Event Planner
• Promotion
• Executive Producer
Education:
• High School Diploma
• Music Business B.S., Full Sail University 2023
Leadership Experience:
• Event Management
• Product Manager
Skills and Pro
fi
ciencies:
• Promotion - 0 endorsements
• Social Media Marketing - 0 endorsements
• Branding - 0 endorsements
Overall Online Presence:
• I have 48 connections, no customized image banner
and no Professional headshot photo, pro
fi
le is not very
detailed, no published article, veryactive on other social
media, yes LinkedIn URL customized.
• Grade: Poor, 20 out of 100

11. BRAND POSITION
The life of the party but always doing whatever it
takes for the Love of The Bag and going after and
taking a unique and different route.
“BAG VICIOUS TAY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Panel Discussion: How Do You Become A Product Manager
‣ 7/22/22 | Online
• Innovation in Talent Management - Session Series
‣ 01/24/24 | Online
• Pollstar Live! 2023
‣ 2/21/23 | Online
Digital Marketing
• Primary Content: The type of content that I will publish online
will be for entertainment and promotion. Things that interests
people and will make them keep coming back to watch and
follow up.
• Primary Tools: I will use YouTube, TikTok, Facebook,
Instagram, Twitter, Snapchat to promote and I will post once a
day and have my promotions and marketing strategies
planned out for each content that I am uploading.
• Website: I will use the website by keep updating it and being
active and also posting my content that I will be publishing
and when networking and showing people my content I will
direct them to the sit.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor that I will seek is somebody that has
experience in many different positions with the music and
entertainment industry, managing, publishing, production,
distribution, and etc. Someone that has worked for big
companies and also started their own company as well.
Formal Education
• Music Business, B.S., Full Sail University 2023
• Real Estate School, 2025
Technical Skills
• Import data from website to perfect excel skills - Full
Sail, 2023
• I will get on basecamp to help me develop my project
management skills - Full Sail, 2022
• I will earn a CRM certi
fi
cate and take a course to better
develop my skills in the software.- CRM, 2024
Soft Skills
• I will start a focus group to help me with speaking out
and having my thoughts thought out on what I want to
say so that is received and understood. - Full Sail, 2023
• I will develop my time management skills by using time
management apps. - Full Sail, 2023
• I will make a plan and weigh my options to develop my
decision making skills. - Full Sail , 2023

14. Davontay Jennings
You know anyone who can get me started In my
career? Well, what I do isn help upcoming entertainers start and build their
careers from the ground up. In fact, check out my portfolio website to see all
my projects.
“
Picture of You
Goes Here

15. REFERENCES
11-1011.00 - chief executives. O*NET OnLine. (n.d.). Retrieved July 5, 2022, from
https://www.onetonline.org/link/summary/11-1011.00
13-1011.00 - agents and business managers of artists, performers, and athletes.
O*NET OnLine. (n.d.). Retrieved July 5, 2022, from https://
www.onetonline.org/link/summary/13-1011.00
15 ways to improve your decision-making skills. Indeed Career Guide. (n.d.). Retrieved
July 5, 2022, from https://www.indeed.com/career-advice/career-development/
how-to-improve-decision-making
Customer relations manager (CRM) skills: De
fi
nition and examples. Indeed Career
Guide. (n.d.). Retrieved July 5, 2022, from https://www.indeed.com/career-
advice/resumes-cover-letters/crm-skills
Davontay Jennings - CEO - bag vicious entertainment | linkedin. (n.d.). Retrieved July
6, 2022, from https://www.linkedin.com/in/davontay-jennings-532572189
Full Sail University: Alumni and graduates | linkedin. (n.d.). Retrieved July 6, 2022,
from https://www.linkedin.com/school/full-sail-university/people
Panel discussion: How do you become a product manager? Eventbrite. (n.d.).
Retrieved July 5, 2022, from https://www.eventbrite.com/e/panel-discussion-
how-do-you-become-a-product-manager-tickets-362992579577?
aff=linkedinevents
Sign up. LinkedIn. (n.d.). Retrieved July 5, 2022, from https://www.linkedin.com/
search/results/events/?
keywords=entertainment+conferences&origin=GLOBAL_SEARCH_HEADE
R&page=5&sid=EMl