Introduction to Visual Merchandising.

1. VISUAL MERCHANDISING

2. Defining Visual Merchandising
• Visual Merchandising is the activity of
promoting the sale of goods, especially by
their presentation in retail outlets.
• Visual Merchandising is the art of
displaying merchandise in a manner that
is appealing to the eyes of the customer.

3. Objectives of visual merchandising
• Boost sales
• Attract Customers
• Positive ambiance
• Enhance the visual image of the store
• To entertain customers
• To educate customers
• Gain competitive advantage

4. Key Benefits of Visual Merchandising
• Reflects the brand
• Engages the shoppers
• Grow sales

5. Areas of Visual Merchandising
• Location of Store
• Store Design
• Window Displays
• Floor Layout
• Traffic Flow
• Merchandise Display
• Sensory Inputs
• Maintenance
• Signage

6. Tasks for the Visual Merchandiser
• Window installations
• In-store displays
• Interactive displays
• Shelving
• Point-of-sale displays
• Posters
• Price tickets
• Promotional / seasonal displays
• Mannequin styling

7. Elements of Visual Merchandising
• Interior Display
• The layout of the store
• Display at the Point of purchase
• Fixtures
• Mannequins
• Lighting in Store
• Atmospheric
• Bundling
• Music
• Scent

8. Elements of visual Merchandising
• Exterior Display
• Window display
• Seasonal display
• Colour

9. WINDOW DISPLAYS
• Help in keeping eyes of the customer to the interior of the store.
• Help in image creation.
• Provide a brief introduction about the merchandise.
• Strengthen traffic and sales.
• Types of Windows – Straight front, Angled front, Corner, Shadow box, Windowless.

10. WINDOW DISPLAYS
• Closed windows
• Open back windows
• No window
• Corner window
• Arcade/ angle window
• Showcase window

11. Closed Window

12. Open Window

13. No Windows

14. Angled Windows

15. Angled Windows (Front)

16. Rack Window

17. Corner Window

18. Showcase Window

19. Focus Window

20. Focus Window

21. WINDOW DISPLAYS
• Closed windows
• Open back windows
• No window
• Corner window
• Arcade/ angle window
• Showcase window