Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

A43 COSLA TSL Ch4, Coquia, Manilyn.pptx

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Wird geladen in …3
×

Hier ansehen

1 von 5 Anzeige
Anzeige

Weitere Verwandte Inhalte

Aktuellste (20)

Anzeige

A43 COSLA TSL Ch4, Coquia, Manilyn.pptx

  1. 1. CONDUCTING MARKETING RESEARCH Manilyn Coquia v92 Marketing Management S37 Ateneo Graduate School of Business Capturing Marketing Insights Make informed decisions!
  2. 2. V92 Marketing Management Ch4 Conducting Marketing Research 2. The 6 steps of the formal marketing research process Good research plan equals good data Make the decision Present the findings Analyze the information Collect the information Develop the research plan Define the problem and research objectives Manilyn Coquia
  3. 3. V92 Marketing Management A. Develop the research plan B. Define the problem and research objectives C. Collect the information D. Analyze the information Ch4 Conducting Marketing Research In this stage, we need to make decisions about the data sources Manilyn Coquia
  4. 4. V92 Marketing Management A. Information B. Problem C. Objectives D. Decision Ch4 Conducting Marketing Research The research plan should be the most efficient for gathering the needed _________ Manilyn Coquia
  5. 5. V92 Marketing Management CONDUCTING MARKETING RESEARCH Manilyn Coquia v92 Marketing Management S37 Ateneo Graduate School of Business Capturing Marketing Insights Make informed decisions!

×