Which is NOT the central theme of industrial marketing today? a. mutual trust and synergy b. complication and formality c. collaboration and coordination d. price competition and imitation e. communication and understanding Value-added exchange relationship is probably built on a. mutual commitment and trust. b. standard products and commodities c. customization and connected systems d. price oriented and competitive bidding e. arm-length relationship and transaction basis All of the following are commonly used organizational buying criteria EXCEPT a. the ability to meet delivery dates b. price and other financing assistance c. the technical expertise of salespersons d. the number and location of retail outlets e. past performance on previous purchases.