Возможности анализа и визуализации данных на примере Tableau.

2. Pavel Čejka
EMEA HQ London
pcejka@tableau.com
MINSK: 2017

3. Why are you here?
Get answers
quickly
Help the
business
Communicate
insight effectively
Focus on
strategic
problems
#tableauexperience

4. Why are you here?
The current process
is too complicated,
too inefficient,
and too inflexible.
#tableauexperience

5. The process for using
data to drive change
is fundamentally broken.

6. We help people
see and understand
their data.
#tableauexperience

7. How much data are there?

9. Breakthrough Innovation
Computer
Graphics
Databases
Human
Computer
Interaction

10. 83% 17%

11. curvature
Pre-attentive features
width orientation shape
enclosure 2-D position spatial grouping color
#tableauexperience

12. #tableauexperience

13. #tableauexperience

16. Which hats will you wear?
Accidental
Analyst
- Data curious
business people
- Data driven
decisions
- Change requests
and AdHoc data
requirement
Data
Guardians
- Unified version of
the truth
- Navigate complex
data structures
- Curate access to
data
- Enable governance
Dashboard
Junkie
- We know what they
want
- They subscribe to
regular content
- Data is live
- Drill/up drill down
requirement
Report
Consumer
- Simply having data
emailed to them
- No requirement for
interactivity/live
- Often customers or
mass market
Dashboard
Builder
- Standardised
content building
- Curating
dashboards for all
- Delivering the
known unknowns

17. Tableau’s Value
Opinion-Based Data-Driven
Experience
People
Time
Want Can
8%
Status Quo How we’re different
Want Can
80%
Report
Factory
Reporting
Days toWeeks
Insights
Seconds to Minutes
Governance!

19. 90% of Fortune 500
use Tableau

20. Tableau Software … does for visualizing data
what word processing did for text, allowing
anyone to manipulate information creatively.
Show Me – New Ways of Visualizing Data
The Economist
“
”

21. Using Tableau has really created enthusiasm
within me and my team about what we can do
and what we can achieve. I think it's really
widened our horizons about the people we can
reach.
Peter Gilks
Senior Insight Analyst
Barclays
“
”