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Mobile trends 2018
Natalia Omelyanenko, PM at Autodoc
Internet &
Mobile phones
Apple iPhone Google Pixel
2016 2017 2016 2017
‘Portrait’ Photos

Water Resistant
Face Tracking

Full Device Display

Wireless Charging
Google Assistant

‘AI-Assisted’

Photo Editing
‘Lens’ Smart

Image Recognition 

Always-On Display
Devices:
CHEAPER. FASTER. SMARTER.
THE NOTCH - IS EVERYWHERE
AND EVEN IN PIXEL?!
WAT?!1
Internet Deviсes + Users =
Growth continues to slow
INTERNET PENETRATION
0%
13%
25%
38%
50%
2009 2012 2015 2017
>50% of Population
DIGITAL MEDIA USAGE
0
1.5
3
4.5
6
2014 2015 2016 2017
3.33.1
2.8
2.6
2.12.22.22.2
.6.4.4.3
Other Laptop Mobile
5.9 Hours per Day
MOBILE APP FORECAST:
TOTAL TIME SPENT
HoursinTrillions
0
1
2
3
4
2016 2017 2021
As impressive as the current level of usage is, the app
economy is nowhere near its peak. It is expected that
time spent in apps will more than double to 3.5 trillion
hours in 2021
March 2016
3%4%
News
7%
Games
13%
Video
13%
Social Networking
60%
Social Networking Video Games
News Audio Reading
March 2018
3%4%
News
11%
Games
13%
Video
22%
Social Networking
47%
MOBILE MEDIA: ENTERTAINMENT
DAILY TIME SPEND
TOP U.S SVOD APPS BY 2017 REVENUE
1
2
3
4
5
Netflix Netflix
YouTube Google
HBO NOW Time Warner
Hulu Hulu
Starz Starz
Top subscription video on demand apps
boosted revenue 77% in 2017 to reach
$781M
5G logo during the Mobile World Congress day 4, on March 1, 2018 in Barcelona, Spain. (Photo by Joan Cros/NurPhoto via Getty
Images)
5G technology is
expected to officially
launch across the world
by 2020
5G logo during the Mobile World Congress day 4, on March 1, 2018 in Barcelona, Spain. (Photo by Joan Cros/NurPhoto via Getty
Images)
5G technology is
expected to officially
launch across the world
by 2020
5G will be up to 100x
faster than current 4G
and 10x faster than the
broadband connectivity
that we are used to.
5G logo during the Mobile World Congress day 4, on March 1, 2018 in Barcelona, Spain. (Photo by Joan Cros/NurPhoto via Getty
Images)
5G may require
network upgrades or
installing special
services
5G technology is
expected to officially
launch across the world
by 2020
5G will be up to 100x
faster than current 4G
and 10x faster than the
broadband connectivity
that we are used to.
Mobile payments &
M-ecommerce
Thinking of your last 10 transactions, how many
throw mobile payments? 🤔
We’re moving towards a cashless society
Thinking of your last 10 transactions, how many
throw mobile payments? 🤔
Sweden expects to be cashless in next 5 years
Denmark - by 2030
Sweden expects to be cashless in next 5 years
Denmark - by 2030
40% of Millennials surveyed would give up cash
entirely if possible
They’re expecting a world where all money is going to
be digital
Worldwide global mobile payment
revenue is expected to reach
$930 billion in 2018
1.71 billion monthly active users on Facebook.
500 million monthly active users on Instagram.
450 million users on LinkedIn.
313 million monthly active users on Twitter.
100 million monthly active users on Pinterest.
150 million daily active users on Snapchat.
There are 7.3
billion people on
Earth
1.71 billion monthly active users on Facebook.
500 million monthly active users on Instagram.
450 million users on LinkedIn.
313 million monthly active users on Twitter.
100 million monthly active users on Pinterest.
150 million daily active users on Snapchat.
PEOPLE’S TOP CHOICE FOR
CUSTOMER CARE
5%
16%
19%
24%
36%
Social Media
Websitelive Chat
Email
1-800 Number
Store
SOCIALIZATION OF E-COMMERCE
“With our 1 billion active iPhones in our global
market, we see mobile devices as the predominant
way we will digitally engage with customers”
MOBILE WALLETS
Mobile wallets users will reach 450 million by 2020,
with Apple Pay leading this surge, accounting for 50%
of original equipment manufacturer (OEM) wallet
payments, as opposed to a third-party app.
Step one Step two Step three
Access your mobile wallet on your
phone and select your virtual
Chase Debit Card
look for the Card-less Symbol on
the ATM and tap it with your phone
Enter your PIN as usual
USING CHASE ATM’s WITHOUT
CARD
WHAT ELSE?
• Eliminate paper receipts
WHAT ELSE?
• Eliminate paper receipts
• Scanning and selfie-payments
WHAT ELSE?
• Eliminate paper receipts
• Scanning and selfie-payments
• Biometrics - a good user experience above and
beyond their ability to add security
Internet of Things
IoT or Internet of Things is the combined network of
devices that can be uniquely identified through its
embedded computing system to connect and
transfer data.
Experts claim its value to reach $7.1 Trillion by 2021
GROWTH TENDENCIES
0b
5b
10b
15b
20b
25b
2015 2016 2020
devices
2015 - over 4.1 million
connected devices
GROWTH TENDENCIES
0b
5b
10b
15b
20b
25b
2015 2016 2020
devices
2016 - over 3.9 billion
connected devices
2015 - over 4.1 million
connected devices
By 2020, it is estimated that
there will be up to 21 billion
connected devices
GROWTH TENDENCIES
2016 - over 3.9 billion
connected devices
0b
5b
10b
15b
20b
25b
2015 2016 2020
devices
2015 - over 4.1 million
connected devices
SOURCE: IOT ANALYTICS, THE TOP 10 IOT SEGMENTS IN 2018 – BASED ON 1,600 REAL IOT PROJECTS.
Smart Cities (23%), Connected Industry (17%) and
Connected Buildings (12%) are the top three IoT
projects in progress
Samsung, Qualcomm, LG, Huawei, and Intel are the top
five patent holders in the IoT industry today, together
controlling over 13,300 patents
0
1250
2500
3750
5000
Samsung Qualcomm LG Huawei Intel
SECURITY IN THE IOT
OBSERVATIONS
• There are currently more devices connected to the
internet than humans, and this is predicted to
continue along an upward trend. It is estimated by
2020, 21 billion “things” will be connected to the
internet
OBSERVATIONS
• There are currently more devices connected to the
internet than humans, and this is predicted to
continue along an upward trend. It is estimated by
2020, 21 billion “things” will be connected to the
internet
• IoT is not even close to reaching its full potential
OBSERVATIONS
• There are currently more devices connected to the
internet than humans, and this is predicted to
continue along an upward trend. It is estimated by
2020, 21 billion “things” will be connected to the
internet
• IoT is not even close to reaching its full potential
• IoT security is going to be a big deal and right now
it’s a big unsolved problem
Voice User Interface
(VUI)
ALL BIG TECH COMPANIES
INVEST IN VOICE
Amazon Echo Google Home Apple Siri
Microsoft 

Cortana
February 9,
2018
Apple
Launches
Homepod
February 9,
2018
Apple
Launches
Homepod
May 2,
2018
Google starts
throwing cash at
Google Assistant
startups
February 9,
2018
Apple
Launches
Homepod
May 2,
2018
Google starts
throwing cash at
Google Assistant
startups
May 3,
2018
SoundHound
Closes $100
Million Funding
Round
February 9,
2018
Apple
Launches
Homepod
May 2,
2018
Google starts
throwing cash at
Google Assistant
startups
May 3,
2018
SoundHound
Closes $100
Million Funding
Round
May 3,
2018
Amazon opens
more monetization
tools for Alexa
developers
February 9,
2018
Apple
Launches
Homepod
May 2,
2018
Google starts
throwing cash at
Google Assistant
startups
May 3,
2018
SoundHound
Closes $100
Million Funding
Round
May 3,
2018
Amazon opens
more monetization
tools for Alexa
developers
May 7,
2018
Cortana & Alexa
Launched
February 9,
2018
Apple
Launches
Homepod
May 2,
2018
Google starts
throwing cash at
Google Assistant
startups
May 3,
2018
SoundHound
Closes $100
Million Funding
Round
May 3,
2018
Amazon opens
more monetization
tools for Alexa
developers
Google Home
overtakes Amazon
Echo in smart speaker
sales for the1st time
May 23,
2018
May 7,
2018
Cortana & Alexa
Launched
Samsung Expected to Launch
Smart Speaker in the August 2018
Accuracy is improving
OBSERVATIONS
Google has a word error rate of almost 5% (meaning every 20th word or
so is wrong). But they’re improving that statistic all the time.
Accuracy is improving
It’s saving time
OBSERVATIONS
Google has a word error rate of almost 5% (meaning every 20th word or
so is wrong). But they’re improving that statistic all the time.
We’ve seen police in Canada benefiting greatly from voice interface
technology, using it to lower the time spent on logging reports —
reduced, no less, by 85%.
Accuracy is improving
Google has a word error rate of almost 5% (meaning every 20th word or
so is wrong). But they’re improving that statistic all the time.
It’s saving time
We’ve seen police in Canada benefiting greatly from voice interface
technology, using it to lower the time spent on logging reports —
reduced, no less, by 85%.
Search behaviour will change
This is because the visual interface with voice assistants is missing.
Users simply cannot see or touch a voice interface. Brands are now
experiencing a shift in which touchpoints are transforming to listening
points.
OBSERVATIONS
VR & AR Wave
Virtual & Augment Reality
The VRAR market has grown 30% YoY and shows

no slow down, driving mass adoption across many industries
Virtual & Augment Reality
The VRAR market has grown 30% YoY and shows

no slow down, driving mass adoption across many industries
Primed for take-off in 2018
Virtual & Augment Reality
The VRAR market has grown 30% YoY and shows

no slow down, driving mass adoption across many industries
ARVR Spending to climb by 95% in 2018
Primed for take-off in 2018
Virtual & Augment Reality
The VRAR market has grown 30% YoY and shows

no slow down, driving mass adoption across many industries
ARVR Spending to climb by 95% in 2018
Primed for take-off in 2018
Worldwide spending to increase from $9.1 billion to $17.8 billion
Virtual & Augment Reality
The VRAR market has grown 30% YoY and shows

no slow down, driving mass adoption across many industries
ARVR Spending to climb by 95% in 2018
Expected 1.5 million standalone VR headsets to ship in 2018
Primed for take-off in 2018
Worldwide spending to increase from $9.1 billion to $17.8 billion
Virtual & Augment Reality
The VRAR market has grown 30% YoY and shows

no slow down, driving mass adoption across many industries
ARVR Spending to climb by 95% in 2018
Expected 1.5 million standalone VR headsets to ship in 2018
Primed for take-off in 2018
Worldwide spending to increase from $9.1 billion to $17.8 billion
More than 171 million active VR users by end of 2018
VRAR MARKET PREDICTION
WHO LEADS THE VR RACE?
Worldwide unit shipments of AR&VR headsets in 2018 (in thousands)
ARKit + ARCore
IN MINE CHILDHOOD I DIDN’T HAVE IT
“AR and VR will transform today’s user experience into
a more continuous and contextual one that
significantly changes how people interact with each
other and computing systems”
Thank You!

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Mobile Trends 2018 by Omelyanenko Nataliia

  • 1. Mobile trends 2018 Natalia Omelyanenko, PM at Autodoc
  • 3. Apple iPhone Google Pixel 2016 2017 2016 2017 ‘Portrait’ Photos Water Resistant Face Tracking
 Full Device Display
 Wireless Charging Google Assistant
 ‘AI-Assisted’
 Photo Editing ‘Lens’ Smart Image Recognition 
 Always-On Display Devices: CHEAPER. FASTER. SMARTER.
  • 4. THE NOTCH - IS EVERYWHERE
  • 5. AND EVEN IN PIXEL?! WAT?!1
  • 6. Internet Deviсes + Users = Growth continues to slow
  • 8. DIGITAL MEDIA USAGE 0 1.5 3 4.5 6 2014 2015 2016 2017 3.33.1 2.8 2.6 2.12.22.22.2 .6.4.4.3 Other Laptop Mobile 5.9 Hours per Day
  • 9. MOBILE APP FORECAST: TOTAL TIME SPENT HoursinTrillions 0 1 2 3 4 2016 2017 2021 As impressive as the current level of usage is, the app economy is nowhere near its peak. It is expected that time spent in apps will more than double to 3.5 trillion hours in 2021
  • 10. March 2016 3%4% News 7% Games 13% Video 13% Social Networking 60% Social Networking Video Games News Audio Reading March 2018 3%4% News 11% Games 13% Video 22% Social Networking 47% MOBILE MEDIA: ENTERTAINMENT DAILY TIME SPEND
  • 11. TOP U.S SVOD APPS BY 2017 REVENUE 1 2 3 4 5 Netflix Netflix YouTube Google HBO NOW Time Warner Hulu Hulu Starz Starz
  • 12. Top subscription video on demand apps boosted revenue 77% in 2017 to reach $781M
  • 13. 5G logo during the Mobile World Congress day 4, on March 1, 2018 in Barcelona, Spain. (Photo by Joan Cros/NurPhoto via Getty Images) 5G technology is expected to officially launch across the world by 2020
  • 14. 5G logo during the Mobile World Congress day 4, on March 1, 2018 in Barcelona, Spain. (Photo by Joan Cros/NurPhoto via Getty Images) 5G technology is expected to officially launch across the world by 2020 5G will be up to 100x faster than current 4G and 10x faster than the broadband connectivity that we are used to.
  • 15. 5G logo during the Mobile World Congress day 4, on March 1, 2018 in Barcelona, Spain. (Photo by Joan Cros/NurPhoto via Getty Images) 5G may require network upgrades or installing special services 5G technology is expected to officially launch across the world by 2020 5G will be up to 100x faster than current 4G and 10x faster than the broadband connectivity that we are used to.
  • 17. Thinking of your last 10 transactions, how many throw mobile payments? 🤔
  • 18. We’re moving towards a cashless society Thinking of your last 10 transactions, how many throw mobile payments? 🤔
  • 19. Sweden expects to be cashless in next 5 years Denmark - by 2030
  • 20. Sweden expects to be cashless in next 5 years Denmark - by 2030 40% of Millennials surveyed would give up cash entirely if possible They’re expecting a world where all money is going to be digital
  • 21. Worldwide global mobile payment revenue is expected to reach $930 billion in 2018
  • 22. 1.71 billion monthly active users on Facebook. 500 million monthly active users on Instagram. 450 million users on LinkedIn. 313 million monthly active users on Twitter. 100 million monthly active users on Pinterest. 150 million daily active users on Snapchat.
  • 23. There are 7.3 billion people on Earth 1.71 billion monthly active users on Facebook. 500 million monthly active users on Instagram. 450 million users on LinkedIn. 313 million monthly active users on Twitter. 100 million monthly active users on Pinterest. 150 million daily active users on Snapchat.
  • 24. PEOPLE’S TOP CHOICE FOR CUSTOMER CARE 5% 16% 19% 24% 36% Social Media Websitelive Chat Email 1-800 Number Store
  • 26. “With our 1 billion active iPhones in our global market, we see mobile devices as the predominant way we will digitally engage with customers”
  • 27.
  • 28. MOBILE WALLETS Mobile wallets users will reach 450 million by 2020, with Apple Pay leading this surge, accounting for 50% of original equipment manufacturer (OEM) wallet payments, as opposed to a third-party app.
  • 29. Step one Step two Step three Access your mobile wallet on your phone and select your virtual Chase Debit Card look for the Card-less Symbol on the ATM and tap it with your phone Enter your PIN as usual USING CHASE ATM’s WITHOUT CARD
  • 30. WHAT ELSE? • Eliminate paper receipts
  • 31. WHAT ELSE? • Eliminate paper receipts • Scanning and selfie-payments
  • 32. WHAT ELSE? • Eliminate paper receipts • Scanning and selfie-payments • Biometrics - a good user experience above and beyond their ability to add security
  • 33.
  • 35. IoT or Internet of Things is the combined network of devices that can be uniquely identified through its embedded computing system to connect and transfer data. Experts claim its value to reach $7.1 Trillion by 2021
  • 36.
  • 37. GROWTH TENDENCIES 0b 5b 10b 15b 20b 25b 2015 2016 2020 devices 2015 - over 4.1 million connected devices
  • 38. GROWTH TENDENCIES 0b 5b 10b 15b 20b 25b 2015 2016 2020 devices 2016 - over 3.9 billion connected devices 2015 - over 4.1 million connected devices
  • 39. By 2020, it is estimated that there will be up to 21 billion connected devices GROWTH TENDENCIES 2016 - over 3.9 billion connected devices 0b 5b 10b 15b 20b 25b 2015 2016 2020 devices 2015 - over 4.1 million connected devices
  • 40. SOURCE: IOT ANALYTICS, THE TOP 10 IOT SEGMENTS IN 2018 – BASED ON 1,600 REAL IOT PROJECTS. Smart Cities (23%), Connected Industry (17%) and Connected Buildings (12%) are the top three IoT projects in progress
  • 41. Samsung, Qualcomm, LG, Huawei, and Intel are the top five patent holders in the IoT industry today, together controlling over 13,300 patents 0 1250 2500 3750 5000 Samsung Qualcomm LG Huawei Intel
  • 43. OBSERVATIONS • There are currently more devices connected to the internet than humans, and this is predicted to continue along an upward trend. It is estimated by 2020, 21 billion “things” will be connected to the internet
  • 44. OBSERVATIONS • There are currently more devices connected to the internet than humans, and this is predicted to continue along an upward trend. It is estimated by 2020, 21 billion “things” will be connected to the internet • IoT is not even close to reaching its full potential
  • 45. OBSERVATIONS • There are currently more devices connected to the internet than humans, and this is predicted to continue along an upward trend. It is estimated by 2020, 21 billion “things” will be connected to the internet • IoT is not even close to reaching its full potential • IoT security is going to be a big deal and right now it’s a big unsolved problem
  • 47. ALL BIG TECH COMPANIES INVEST IN VOICE Amazon Echo Google Home Apple Siri Microsoft Cortana
  • 49. February 9, 2018 Apple Launches Homepod May 2, 2018 Google starts throwing cash at Google Assistant startups
  • 50. February 9, 2018 Apple Launches Homepod May 2, 2018 Google starts throwing cash at Google Assistant startups May 3, 2018 SoundHound Closes $100 Million Funding Round
  • 51. February 9, 2018 Apple Launches Homepod May 2, 2018 Google starts throwing cash at Google Assistant startups May 3, 2018 SoundHound Closes $100 Million Funding Round May 3, 2018 Amazon opens more monetization tools for Alexa developers
  • 52. February 9, 2018 Apple Launches Homepod May 2, 2018 Google starts throwing cash at Google Assistant startups May 3, 2018 SoundHound Closes $100 Million Funding Round May 3, 2018 Amazon opens more monetization tools for Alexa developers May 7, 2018 Cortana & Alexa Launched
  • 53. February 9, 2018 Apple Launches Homepod May 2, 2018 Google starts throwing cash at Google Assistant startups May 3, 2018 SoundHound Closes $100 Million Funding Round May 3, 2018 Amazon opens more monetization tools for Alexa developers Google Home overtakes Amazon Echo in smart speaker sales for the1st time May 23, 2018 May 7, 2018 Cortana & Alexa Launched
  • 54. Samsung Expected to Launch Smart Speaker in the August 2018
  • 55. Accuracy is improving OBSERVATIONS Google has a word error rate of almost 5% (meaning every 20th word or so is wrong). But they’re improving that statistic all the time.
  • 56. Accuracy is improving It’s saving time OBSERVATIONS Google has a word error rate of almost 5% (meaning every 20th word or so is wrong). But they’re improving that statistic all the time. We’ve seen police in Canada benefiting greatly from voice interface technology, using it to lower the time spent on logging reports — reduced, no less, by 85%.
  • 57. Accuracy is improving Google has a word error rate of almost 5% (meaning every 20th word or so is wrong). But they’re improving that statistic all the time. It’s saving time We’ve seen police in Canada benefiting greatly from voice interface technology, using it to lower the time spent on logging reports — reduced, no less, by 85%. Search behaviour will change This is because the visual interface with voice assistants is missing. Users simply cannot see or touch a voice interface. Brands are now experiencing a shift in which touchpoints are transforming to listening points. OBSERVATIONS
  • 58.
  • 59. VR & AR Wave
  • 60. Virtual & Augment Reality The VRAR market has grown 30% YoY and shows
 no slow down, driving mass adoption across many industries
  • 61. Virtual & Augment Reality The VRAR market has grown 30% YoY and shows
 no slow down, driving mass adoption across many industries Primed for take-off in 2018
  • 62. Virtual & Augment Reality The VRAR market has grown 30% YoY and shows
 no slow down, driving mass adoption across many industries ARVR Spending to climb by 95% in 2018 Primed for take-off in 2018
  • 63. Virtual & Augment Reality The VRAR market has grown 30% YoY and shows
 no slow down, driving mass adoption across many industries ARVR Spending to climb by 95% in 2018 Primed for take-off in 2018 Worldwide spending to increase from $9.1 billion to $17.8 billion
  • 64. Virtual & Augment Reality The VRAR market has grown 30% YoY and shows
 no slow down, driving mass adoption across many industries ARVR Spending to climb by 95% in 2018 Expected 1.5 million standalone VR headsets to ship in 2018 Primed for take-off in 2018 Worldwide spending to increase from $9.1 billion to $17.8 billion
  • 65. Virtual & Augment Reality The VRAR market has grown 30% YoY and shows
 no slow down, driving mass adoption across many industries ARVR Spending to climb by 95% in 2018 Expected 1.5 million standalone VR headsets to ship in 2018 Primed for take-off in 2018 Worldwide spending to increase from $9.1 billion to $17.8 billion More than 171 million active VR users by end of 2018
  • 67. WHO LEADS THE VR RACE? Worldwide unit shipments of AR&VR headsets in 2018 (in thousands)
  • 69.
  • 70.
  • 71.
  • 72. IN MINE CHILDHOOD I DIDN’T HAVE IT
  • 73. “AR and VR will transform today’s user experience into a more continuous and contextual one that significantly changes how people interact with each other and computing systems”