The document discusses Elon Musk's proposed Hyperloop high-speed transportation system. The Hyperloop would use pods traveling inside low-pressure tubes to transport people between cities at speeds exceeding 700 mph. It aims to provide faster, cheaper, and safer transportation compared to existing high-speed rail and would connect cities like Los Angeles and San Francisco in just 35 minutes. The document also mentions Richard Branson's vision for the Virgin Hyperloop system and discusses some technical aspects and criticisms of the Hyperloop concept.

1. HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
• https://www.businessinsider.com/richard-branson-just-unveiled-his-vision-for-virgin-hyperloop-2018-5
The Ultimate Public Transportation Solution
HYPERLOOP

2. Assignment one, Research
The Deal With the Hyperloop
https://waitbutwhy.com/2015/06/hyperloop.html
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

3. Assignment one, Research
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
Musk wasn’t
thinking about a
faster train—he
was thinking
about a new
mode of
transport
entirely.
https://waitbutwhy.com/2015/06/hyperloop.
html
https://www.businessinsider.com/richard-branson-just-unveiled-his-vision-for-virgin-hyperloop-2018-5

4. • “It’s a reaction to the California High-Speed Rail System currently
under development, a bullet train Musk feels is lackluster (and which,
it is alleged, will be one of the most expensive and slow-moving in the
world).”
Assignment one, Research
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
https://www.digitaltrends.com/cool-tech/what-is-the-hyperloop/
https://www.thedailybeast.com/elon-musk-hyperloop-dreams-slam-into-cold-hard-reality

5. Assignment one, Research
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
The idea is that the capsule
would whiz from LA to San Francisco in
only 35 minutes (compared with 3 hours
and 10 minutes for the planned CA high-
speed railway).
https://waitbutwhy.com/2015/06/hyperloop.html
https://www.theaustralian.com.au/video/id-5348771529001-5983739792001/explainer-what-
is-a-hyperloop-train

6. • Faster, Cheaper and Safer Transportation
• Mask’s intelligence idea after SpaceX
• The Ground Rocket
• It is believable
Assignment one, Future Product or Service
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

7. Source for Brand Character Words
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
Bruno Mars
https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwjhut-
m6KHjAhUnhOAKHSAqAyoQjhx6BAgBEAM&url=https%3A%2F%2Fgenius.com%2FBruno-mars-24k-magic-
lyrics&psig=AOvVaw1py2PHftec6SEsFxXY8IDf&ust=1562554780117658

8. Naming Process
• “The Hyperloop, Ground Transportation, Space X
• Hyper (Hyperloop)
• Ground (Ground Transportation)
• X (Space X)
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

9. Final Product/Service Name
• Hyper +Ground + X = HyperGroundX
• Final Product Name : HyperGroundX
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

10. Brand Character Diagram Sketches
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

11. Brand Character Diagram
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

12. • Travel
• My research was travel company logos / logotypes
Assignment three, Logo and Logotype research，Word from Diagram
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

13. Assignment three, Logo and Logotype research
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
https://www.uber.com/
https://www.ups.com/us/en/global.page
https://www.jetblue.com/?source=GOOGLE_jetblue&viq=p2
8630062474&dev=c&gclid=CjwKCAjwmZbpBRAGEiwADrmVX
obt8nMLiKagaSNEtFMW1lHUQDWXO3MISoR71uhPn6v5Dc1
Alx3SqxoCg7cQAvD_BwE&gclsrc=aw.ds
https://en.wikipedia.org/wiki/China_Railway_High-speed
http://web.mta.info/developers/resources/line_colors.htm

14. Assignment three, Finished Logotype
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
http://web.mta.info/developers/resources/line_colors.htm
Inspired by the circle design of the
MTA logo.
One small circle is in another big circle shows
our unique transportation type.

15. Assignment Four, Social Media Branding, Research
• https://www.facebook.com/TeslaMoto/
• https://www.facebook.com/uber/?__tn__=%2Cd%3C-
R&eid=ARBacEsJ0CfQNNz04Zg02Pw-WBQu8UhD-
9Mm9ElhjRVQpbPJMSbHL3iS4rx3vI6fZ1R1IjhoskXdLhk8
• https://www.facebook.com/ups/
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

16. Assignment Four, Social Media Design, Facebook Pages
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

17. Assignment Four, Social Media Design, Facebook Pages
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

18. Assignment Four, Social Media Design, Facebook Pages
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

19. Assignment Four, Social Media Design, Facebook Pages
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

20. • Methods for getting people to like my pages
• Shared the link in Wechat and Instagram to let my friends know
• Emailed the link to some of my contacts
Assignment Four, Social Media Design, Creating Community
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

21. • Shared
• Most people who visited my page are the people I told. So they would
know . Since it is a new product and I did not pay to promote. and in
the industry I selected, if something like HyperGroundX is real now.
people would know in the News before me Facebook page.
Assignment Four, Social Media Design, Creating Community
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He