歡迎聯繫，Sojier https://goo.gl/Vxr0Mg PTT內容大致為： ●為何要遊戲化? 利用三個案例(FB、計步器、Forsquare)帶出遊戲化產生的創新價值，並講述遊戲化如何串起整個UX幫助達成設計目標。 ●遊戲化是什麼? 使用遊戲化大師周郁凱所提出的八角理論作為框架，講述各種遊戲化應用案例，讓同學們更了解遊戲化的操作與應用方式，最後帶出遊戲化真正的價值為"提供爽點"激發人們使用產品的動機。 ●如何操作遊戲化 首先講述如何將產品和服務拆解成一個個的功能模塊，並分享如何在模組間加入遊戲化的元素。 接著分享內外部動機的操作，以心理學家萊特（M.R.Letter）幼兒園繪畫實驗說明錯誤的獎勵將破壞人們的動機，傳達正確操作動機的觀念。 最後，分享兩種遊戲的經典循環，Engage loop和Progression Loop和其過程中給予使用者心流通道的學習體驗過程。

4. Gamification
遊戲化
By Sojier

5. Sojier Tsai 蔡世斌
交大機械系畢
北科大創新設計所肄
新創團隊 Wishcan Founder&CEO
Appworks 第10屆新創團隊 UXer
Android 最新益智類遊戲排行第一

7. WHY
gamification?
WHAT
is gamification?
HOW
to gamification?

8. WHY
gamification?

9. Facebook
WHY
gamification?

10. Pedometer
WHY
gamification?

11. Nike+
WHY
gamification?

12. Foursquare
WHY
gamification?

13. Foursquare
WHY
gamification?

14. What if…?

15. - = ? 1
- = ? 1
- = ? 1
What if…?
WHY
gamification?

16. UX journey
dot GG = line GG
WHY
gamification?

17. The Milk
GG
WHY
gamification?

18. The Smartphone
GG
WHY
gamification?

19. UX常是整體性的，一個環節出錯就會全盤GG
Gamification 可用於補足UX的環節處
可應用Gamification產生創新的效果
SUMMARY

20. WHAT
is gamification?

21. Octalysis八角理論
WHAT
is gamification?
http://yukaichou.com/gamification-examples/#.VsgDiPl96Uk

22. WHAT
is gamification?
Meaning
意義

23. Meaning-Wikipedia
WHAT
is gamification?

24. Meaning-高雄捷運娘
WHAT
is gamification?

25. Meaning-LINE
WHAT
is gamification?

26. Meaning-勇者
WHAT
is gamification?

27. Meaning-Save Earth
WHAT
is gamification?

28. WHAT
is gamification?
Accomplishment
進步感

29. Accomplishment-Level up
WHAT
is gamification?

30. Accomplishment-Linkedin
WHAT
is gamification?

31. Accomplishment-FB
WHAT
is gamification?

32. Accomplishment-LOL
WHAT
is gamification?

33. WHAT
is gamification?
Empowerment
賦與權力

34. Empowerment-技能樹
WHAT
is gamification?

35. Empowerment-關卡推進
WHAT
is gamification?

36. Empowerment-物品解鎖
WHAT
is gamification?

37. WHAT
is gamification?
Ownership
擁有感

38. Ownership-圖鑑
WHAT
is gamification?

39. Ownership-卡片
WHAT
is gamification?

40. Ownership-神裝
WHAT
is gamification?
http://goo.gl/rrZepq

41. Ownership-炫富
WHAT
is gamification?

42. Ownership-炫耀
WHAT
is gamification?

43. WHAT
is gamification?
Social Pressure
社交

44. Social Pressure-WoW
WHAT
is gamification?

45. Social Pressure-Team
WHAT
is gamification?

46. Social Pressure-Group
WHAT
is gamification?

47. Social Pressure-Familly
WHAT
is gamification?

48. WHAT
is gamification?
Scarcity
缺稀性

49. Scarcity-限量寶物
WHAT
is gamification?

50. Scarcity-限量跑車
WHAT
is gamification?

51. Scarcity-巴菲特的午餐
WHAT
is gamification?

52. WHAT
is gamification?
Unpredictability
不可預測性

53. Unpredictability-吃角子老虎
WHAT
is gamification?

54. Unpredictability-隨機抽卡
WHAT
is gamification?

55. Unpredictability-隨機抽卡
WHAT
is gamification?

56. WHAT
is gamification?
Avoidance
避免損失

57. Avoidance-開心農場
WHAT
is gamification?

58. Avoidance-排隊
WHAT
is gamification?

59. Avoidance-連續登入
WHAT
is gamification?

60. So…?

61. 生存
安全
社交
尊重
自我實現
Maslow Hierarchy
社交互動
成就感 炫耀
公會家族
不確定性 避免損失
排名
痛點
爽點
WHAT
is gamification?

62. SUMMARY
WHY?
1 遊戲化可以補足體驗的環節處
可以利用遊戲化進行創新
WHAT?
Octalysis八種遊戲化方式
利用這八種方法解決爽點問題

63. SUMMARY
不要侷限於遊戲化
更重要的是滿足使用者的爽點需求

64. HOW
to gamification?

65. HOW
to gamification?
功能模塊
拆解功能並加入遊戲化元素

66. 模塊化-Google Ara
HOW
to gamification?

67. 功能模塊-統一發票
HOW
to gamification?

68. HOW
to gamification?

69. HOW
to gamification?

70. HOW
to gamification?

71. 功能模塊-社交
HOW
to gamification?

72. HOW
to gamification?

73. 情感化
HOW
to gamification?

74. 情感化
HOW
to gamification?

75. HOW
to gamification?

76. HOW
to gamification?

77. SUMMARY
HOW?
先把功能與服務拆成一個一個的模塊
再在每個功能模塊上進行發想，
試著加入遊戲化的元素，
最後就有機會發現創新的可能!!!

78. 休息一下
想想如何應用吧!

79. 社交互動
成就感
炫耀
公會家族
不確定性
意義
避免損失
情感化
勇者
故事劇情
關卡推進
蒐集物品
徽章
點數
限量
師徒 組隊
隨機抽獎 連續登入
每日任務
排行榜
積分
創造
專屬客製化
好友互助
等級 進度調
送禮
虛擬人物
闖關
戰績

80. HOW
to gamification?
Motivation
激發使用者的動機

81. Motivation-內外部動機
HOW
to gamification?

82. Motivation-內外部動機
HOW
to gamification?

83. Motivation-內外部動機
HOW
to gamification?

84. Motivation-內外部動機
HOW
to gamification?

85. Motivation-Wikipedia
HOW
to gamification?

86. Motivation-給予正確的動機
HOW
to gamification?

87. SUMMARY
動機不能亂給
除了內部、外部的方式外
也要考量各種因素

88. HOW
to gamification?
Others
其他可以注意的細節

89. Engagement Loop
HOW
to gamification?

90. Engagement Loop-LOL
HOW
to gamification?
進入遊戲 對戰
勝利/失
敗
愉悅/悔
恨
再來一場

91. Progression Loop
HOW
to gamification?

92. Progression Loop-Ro
HOW
to gamification?

93. Progression Loop-天堂
HOW
to gamification?

94. Flow state 心流狀態
HOW
to gamification?

95. Flow state 心流通道
HOW
to gamification?

96. 複習一下
今天講了什麼

97. SUMMARY
WHY?
1 可以使用遊戲化手法進行創新
WHAT?
Octalysis八種遊戲化手法
HOW?
分析你的服務與客群並加入正確動機

98. GG

99. THX

100. 干貨整理
內含：
• 蔡世斌 FB聯結，歡迎+好友討論喔
• 周郁凱 八角理論Octalysis中文解說
• 周郁凱 遊戲化八角理論英文Blog
• 本次課程簡報檔案
• 多個遊戲化TED演講
• 遊戲化書目推薦
• 遊戲化工具和方法介紹
• Coursera Gamification課程連結

106. Q&A

107. Cashier
WHAT
is gamification?

108. Education system
WHAT
is gamification?

109. Leaderboard
WHAT
is gamification?

110. Gamification 可用於加入非基本需求的
( 強化動機元
素
※遊戲化的定義至今仍充滿爭議，切勿過度解讀，或畫地自限於遊戲化設計內
WHAT
is gamification?

111. Zumbie runner

112. Gamify a boring job

113. Gamify a boring job

114. Accomplishment-Save Earth
WHAT
is gamification?

115. Empowerment-關卡推進
WHAT
is gamification?

116. Ownership- RO神裝
WHAT
is gamification?

117. Ownership- 閃閃發光神裝
WHAT
is gamification?

118. Socail-Facebook group

119. Win state

120. Create

121. Create

122. Suck game

123. Fun

124. Game

125. Game & work
http://www.slideshare.net/gzicherm/ross-smithg-summit2013

126. Motivation-給予正確的動機
HOW
to gamification?

127. Flow state

128. 4 type of player
https://www.interaction-design.org/literature/book/

129. HOW
to gamification?
Design thinking

130. Tool kit
HOW
to gamification?
http://www.gamified.uk/gamification-inspiration-cards/

131. Persona
HOW
to gamification?

132. Motivation-給予正確的動機
HOW
to gamification?
??