A short PPT on Alderfer's ERG motivation theory.

1. -CLAYTON ALDERFER

2. Alderfer’s ERG Theory is the extension of
Maslow’s Needs Hierarchy, wherein the
Maslow’s five needs are categorized into three
categories, Viz. Existence Needs, Relatedness
Needs, and Growth Needs.

4. Alderfer also proposed a regression theory to
go along with the ERG theory. He said that
when needs in a higher category are not met
then individuals redouble the efforts invested
in a lower category need. For example if self-
actualization or self-esteem is not met then
individuals will invest more effort in the
relatedness category in the hopes of achieving
the higher need.