Erandika Gamage

machine learning data analytics consumer insights cultural sensitivity strategic decision-making predictive analytics customer engagement bi integration operational efficiency regional customization dynamic marketing supply chain optimization location strategy starbucks case study intelligent bi systems expert knowledge visualization artificial intelligence data mining business intelligence professional conduct ethical decision making moral reasoning confirmation bias groupthink accountability self-efficacy imposter syndrome false consensus effect dunning-kruger effect confidence intervals risk-taking decision making cognitive biases hubris unethical behavior ethics overconfidence interest rates unsystematic risk systematic risk asset beta market risk financial leverage return on investment (roi) opportunity cost marginal cost of capital discount rate capital asset pricing model beta risk premium cost of equity cost of debt debt capital equity capital wacc capital structure cost of capital cross-functional collaboration resource allocation open innovation business model innovation platform strategy design thinking r&d (research and development) industry transformation competitive advantage disruptive technology technological advancements product development business strategy organizational change architectural innovation digital transformation agile manufacturing predictive maintenance supply chain management smart factories cybersecurity cloud computing big data analytics iot (internet of things) automation sap technologies digital era erp systems industry 4.0 personalized marketing omnichannel marketing customer lifetime value customer retention customer behavior real-time tracking customer categories social media engagement customer service personalization customer preferences marketing strategy targeted advertising customer segmentation customer experience customer loyalty relationship marketing brand awareness queues in computer science queue management queuing models m/m/s queue multi-server queuing m/m/1 queue queueing networks markov chains kendall's notation little's law exponential distribution poisson distribution probability distributions service rates arrival rates waiting times queues