Tennis shoe market in UK is projected to witness a slow and steady growth in value in coming 5 years although the sales numbers don’t look positive in projections.

1. Will the sun finally set on British
tennis shoes market?

2. Tennis shoe market in UK is projected to witness a slow and
steady growth in value in coming 5 years although the sales
numbers don’t look positive in projections. Decrease in number
of shoes is not so bad for hard court and clay court tennis shoes
but in the case of grass-court shoes year on year decrease is
alarming. Nichia, SETi, Seoul Viosys, Crystal IS, Semileds are one
of the main players of the Industry in terms of market share in all
demography’s.

3. Michael Downey, chief executive of the Lawn Tennis Association in
Britain has recently in an interview admitted the game has lost its
popularity nationwide. And will suffer a fatal blow when its super
star Andy Murray departs eventually. Downey’s strategy to revive
the sports is to allocate resources more efficiently and working to
develop interest among youngsters for the sports. From millions of
players in 2008-2009 the number of professional players in UK has
come down to Quarter to million marks. Weekly participation of
players has also gone down by 40%.
He pointed out that 2700 tennis clubs are not a place of excellence
producing world class players anymore but had become a leisure
place for middle age couples. The average age in these clubs is
nearly 50 which indicate decreasing youth participation. Downey
with his build from bottom approach thinks growth will come from
parks. He believe popularity of a sport in parks develop

4. competitiveness and willingness to learn in schools and clubs
which drives the quality of players. He was afraid British tennis
unless saved will return to the time where the adopted Serb Alex
Bogdanovic was given eight consecutive wild cards in Wimbledon
but ended in first round exit each time.
British tennis is looking to use Murray’s success over the years to
revive competitiveness in national first class tournaments which
will eventually help them to produce more world class players.
His 2012 Olympic gold, followed by the US opens and then
Wimbledon has been a big boost in the advertising campaign of
LTA. But going by the results British tennis is not utilizing Murray’s
brand name to its limit; as the surge in Number of players is not
following a surge in the TRP of tennis games in the UK.

5. According to the report “2017-2022 UK Tennis Shoes Market
Report (Status And Outlook)”, falling number of professional
players have also affected the number of youngsters opting for
Tennis in schools and clubs which is affecting overall demand of
tennis shoe market in Britain although it has not been so bad for
the age group of 40+ over the years. But falling demand is just part
of the problem the main problem is price elasticity of demand
forcing companies to set price aggressively. And with not much cost
effective developments in tennis shoe manufacturing the
profitability of the industry is going downhill at a never before rate.
Key Topics Covered in the Report
UK Tennis Shoes Market Research Report
Global Tennis Shoes Market Production
UK Tennis Shoes Market Demand Trends
UK Sports Shoes Market Research

6. Sports Shoes Online Market in the UK
UK Sports Shoes Retail Market
UK Tennis Shoes Market Future Outlook
UK Tennis Apparel and Footwear Industry
UK Tennis Apparel and Footwear Manufacturers
To know more about the report:
https://www.kenresearch.com/consumer-products-and-
retail/textile-apparel-and-footwear/uk-tennis-shoes/128495-
95.html
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https://www.kenresearch.com/consumer-products-and-
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Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204