US Online Apparel and Footwear Industry - Find all latest market reports like, US Online apparel and footwear market size, US Online apparel market research Report, US Online footwear market Report, Apparel market trends in US, US Online footwear trends, US Apparel market analysis, US footwear market analysis online at kenresearch.com

1. The US Online Apparel and Footwear market Outlook to 2019: Ken Research

2. The US online market is one of the largest and most sophisticated in the world and has
matured rapidly over the past five years. Internet penetration in the country has
increased from ~% in 2009 to ~% in 2014. The rapid increase in number of internet
users has also been supported by growth in smartphone usage. The number of
smartphone users has witnessed a CAGR of 32.3% during the years 2009-2014.The
online sales of apparel and footwear have driven away the large proportion of
revenue from the brick and mortar retail outlets. Such a trend has arisen majorly
on account of greater convenience, affordable prices and variety of products
offered by online portals. The US online apparel and footwear industry stood at
USD ~ billion in 2014 and grew at a CAGR of ~% from 2009 to 2014 The sales of
apparel through online portals observed growth from USD ~ billion in 2009 to USD
~ billion in 2014. A CAGR of ~% was recorded during this time period. On the other
hand, the revenues of online footwear industry grew at a CAGR of 15.3% during
the same time period.

3. The industry showcased that the months from April to June were the major
contributors to the online apparel and footwear sales. The major reason of such a
trend included summer holidays for school and college students, semi-annual sales
and marketing initiatives by retailers to offer discount on pre-season and post
season sales.

6. The online apparel market in the US is highly developed. A large number of e-
commerce portals have provided apparel products at competitive prices. Over the
review period, online sales of apparel have showcased significant growth. The US
online apparel market has elevated consistently over the last five years from USD ~
billion in 2009 to USD ~ billion in 2014 at a CAGR of 18.8%. The US apparel market
was majorly driven by increasing internet penetration rate and availability of cheap
imports from China on e-commerce portals. The apparel market in the US has
been import driven and observed ~% imports in the year 2012. Moreover the
increase in inflation in China has escalated the cost of imported goods which have
forced retailers in the US to manufacture them domestically from the year 2013.
The online market of footwear in the US has performed sluggish in comparison to
apparel segment. Footwear sales through online portals only accounted for ~% of
the market in the year 2014. The US online footwear revenues have showcased a
consistent trajectory of growth from 2009 to 2014 at a CAGR of 15.3%. The market
has reflected tremendous increase over the years due to the rising disposable
income of the masses and an increase in affinity to shop footwear online.

7. • How Will The Future of Online Apparel and Footwear Market Pan out?
• The online sales of apparel and footwear in the US have witnessed a significant
rise during the review period. This market has grown at a CAGR of 18.2% during
2009-2014. The future of the US online footwear and apparel industry is likely to
continue with high growth patterns. The market in this part of the world is
expected to witness wide span of activities in the retail segment of the online
business industry. This growth can be certainly associated with the rising
disposable income of the people in the US and the preference to shop and
transact business online. In addition, the introduction of innovative business
strategies such as flash sales and daily deals concept will aid the future
sustainability of the market in the US in the long run. Increasing broadband
penetration in the US is also a positive sign as broadband accelerates the whole
purchasing process, making it faster and more convenient and attractive for sellers
and buyers. In addition, financial transactions and banking will also be fast-growing
applications which are carried over broadband.

8. The online apparel and footwear market in the US is expected to foresee several
consolidations in the near future as large players such as Amazon, Staples,
Nordstorm and few others strategize to dominate the market. This will probably
lead to partnerships and alliances with technically efficient small scale players
which in turn would lead to a diversified product line of the major organizations.
Overall, the US online apparel and footwear market is projected to grow at a CAGR
of 12.6% from 2014 to 2019. The online apparel and footwear market is projected
to increase consistently over the years 2014-2019.
• US ONLINE APPAREL MARKET
• The US online apparel industry stood at USD ~ billion in 2014 and is projected to
grow at a CAGR of 13.5% to USD ~ billion in 2019. Many e-retailers are
continuously innovating to deliver a superior in-store experience to their
customers through the exciting in-store environment of a new and visually
compelling product portfolio. An elevation in the revenues of online portals was
witnessed during the last five years which was on account increasing spending
power, rising number of younger working class people and growth of fashion
conscious population. Moreover, aggressive marketing, optimizing the websites,
pricing and customer acquisition tactics will contribute to the expansion of online
apparel market in the next five years.

9. • US ONLINE FOOTWEAR MARKET
• The footwear industry is projected to increase consistently on account of increase
in customer confidence to purchase footwear products online. Also, many brick
and mortar stores are expanding their reach by entering into online industry.
Through these online portals, these stores provide lucrative pricing and discount
offers in order to increase traffic to their portals. Personal style consultants, free
shipping, free returns and effective customer care services are the some of the
factors which are propelling the online footwear sales revenues. The revenues
generated in the US online footwear market were registered at USD ~ billion in
2014 and are projected to grow at a CAGR of 7.2% to USD ~ billion in 2019.
• COMPANIES CITED IN THE REPORT
• Companies Mentioned
• Amazon
eBay
Walmart
Forever21
Kmart
Asos
• Gap

10. • Products Mentioned Apparel and Footwear
• Competition Amazon was the largest player in the US online apparel and
footwear market. The products offered on Amazon.com primarily include
merchandise and content purchased for resale from vendors and those offered by
third-party sellers.
• Amazon.com is an American multinational fortune 500 e-commerce company. The
company has separate retail websites for the countries such as India, the US,
Canada, UK, France, Germany, Italy, Spain, Japan and China. It is one of the largest
online retailers in the world and in the US. The company is headquartered at
Seattle, Washington, the US.
• Amazon sells books, DVDs, apparel, furniture, food, toys, and jewelry among other
list of items. The company focuses on its core business values ensuring that the
goals and objectives are achieved. It uses different strategies which enable them
to sustain their competitive position in the global market. The ability of the
management to manage their financial resources and limit their expenses to
sustain their needs for expansion has also been considered as one of the
capabilities that sustain their competitive advantage

11. • KEY FACTORS CONSIDERED IN THE REPORT
• Comprehensive analysis of the online apparel and footwear market and its
segments
• Industry is presented by online retailers; by product types and by demand from
different categories
• Listed major players
• Identified major industry developments in last few years and assessed the future
growth of the industry
• Regulatory framework help to understand investment opportunities and
complexities involved

12. • To know more on coverage, click on the link below:
• https://www.kenresearch.com/consumer-products-and-retail/textile-apparel-and-footwear/the-us-
online-apparel-and-footwear-market-report/2115-95.html
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204

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