The report focuses on US chewy candy market introduction, US chewy candy market size (by revenue), market segments (by type of candies, by distribution channels and by flavors), value chain process for chewy candy industry, trends and developments in the market.

1. US Chewy Candy Market Outlook to
2021: Ken Research

2. The report titled “US Chewy Candy Market Outlook to 2021 –
Increasing Demand for On-The-Go Snacking and New Flavor
Launches to Drive Market Growth” provides a comprehensive
analysis of chewy candies in the US. The report focuses on US
chewy candy market introduction, US chewy candy market size (by
revenue), market segments (by type of candies, by distribution
channels and by flavors), value chain process for chewy candy
industry, trends and developments in the market, key issues and
challenges in the market, industry norms and regulations for chewy
candy, trade scenarios in US, consumer profile for US chewy candy
market, product portfolio of major players in the US chewy candy
market, future outlook

3. of the US chewy candy market and covering competitive landscape of
major companies including Wrigley, Mondelez International, Ferrara
Candy Company, The Hershey Company and Perfetti Van Melle. The
report concludes with market projection for future and analyst
recommendations highlighting the major opportunities and cautions.
US Chewy Candy Market
Chewy candies have become a staple in the US households and are
considered as one of the vital gifts on holidays such as Halloween,
Thanksgiving, Easter and Christmas. The chewy candy market in the
US is in maturity stage with companies majorly competing on the
basis of price, brand association, distribution channel, flavors, shapes,
size and packaging. US market witnessed increasing interest of
convenience store in this industry and they have been stocking more
chewy products and bite-size brand extensions. Millennials’ desire for
more chewy candy varieties has also favored market growth of US

4. chewy candy market. US Chewy Candy market witnessed positive
growth rate during 2011-2016, increasing from USD ~ billion during
2011 to USD ~ billion during 2016 ending December at a CAGR of ~%
during this period.
US Chewy Candy Market Segmentation
By Type of Candies: Gummy chewy candies dominated the US chewy
candy market in terms of revenue accounting for ~% (USD ~ billion)
of the overall market share during 2016. Gummy sticks followed the
gummies segment in terms of revenue in the US chewy candy market
during 2016 accounting for ~% of the overall market share.
By Flavors: Sweet chewy candies dominated the market share of the
US chewy candy market accounting for ~% (USD ~ billion) of the
overall market revenue during 2016. In terms of revenue, sour &
sweet chewy candies follow sweet chewy candies in the US chewy

5. candy market accounting for ~% of the overall market share during
2016. Rising cases of diabetes, obesity and tooth decay led to the
introduction of sugar free or sour chewy candies in the US by
various companies in the market. This segment accounted for ~% of
the overall chewy candy revenues during 2016.
By Distribution Channel: In terms of value, the sales of chewy
candy at convenience store increased from USD ~ million during
2012 to USD ~ million during 2016 at a CAGR of ~% during 2012-
2016. The major growth driver for increasing revenue was presence
of chewy candies on shelves which attracted customers to buy
chewy candies in bulk. Chewy candies are an intentional purchase
rather than impulsive purchase as these have their personal shelf
space, unlike other confectionary items which are placed near the
cash counters and are mostly impulsive sales.

6. Competitive Landscape of Major Players in US Chewy Candy Market
The chewy candy market in the US is fragmented with wide presence
of over 30 manufacturers in the domestic industry. The most
prominent among all the companies is Wrigley which is the market
leader with ~% market share during 2016. Wrigley has three major
chewy candy brands including Starbust, Skittles and Life Saver
Gummies. Skittles dominated the US chewy candy market in terms of
both convenience store sales value and volume during 2016. In terms
of revenue, Starburst followed Skittles in the US chewy candy market
during 2016. This product has a variety of fruit flavors and a chewy
texture with a juicy centre. The Ferrara Candy Company followed
Wrigley in terms of revenue earned from chewy candy and the
company’s revenue accounted for ~% (USD ~ million) of the overall
market share during 2016. In terms of revenue, Mondelez
International follows Ferrara Candy accounting for ~% of the overall
chewy candy market share during 2016.

7. During 2016, The Hershey Company followed Mondelez International
in terms of revenue from chewy candy in the US. The company sells
chewy candy in various flavors under various brands including Jolly
Rancher, Twizzlers and Reese. Private Label followed Starburst in
terms of convenience store sales value and sales volume during 2016.
Air Heads followed Skittles and ranked second in terms of convenience
store sales volume in the US chewy candy market during 2016.
Future Outlook to US Chewy Candy Market
Chewy candy is the largest non-chocolate industry segment and with
continuous product innovation and introduction of new flavors in the
market, the US chewy candy market will grow at a positive growth rate
in the forecasted period 2016-2021. It has been anticipated that the
market will grow positively on the back of strong economic conditions
in the country coupled with growth in personal disposable income of
the citizens which will enable them to spend more on sweet treats. It

8. is expected that millennial population in the US will account for ~
million during 2021 which will continue to dominate the
consumption of chewy candies in upcoming years. In terms of
revenue, the US chew candy market is expected to augment
positively rising from USD ~ billion during 2016 to USD ~ billion
during 2021 at a CAGR of ~% during 2016-2021.
Key Factors Considered in the Report
US Chewy Candy Market Overview and Genesis
Value Chain Analysis of US Chewy Candy Market
US Chewy Candy Market Size, 2011 – 2016
US Chewy Candy Market Segmentation by flavor, by type of candies
and by distribution channels
Trade Scenario for US Chewy Candy Market
U.S. Candy Market Trends
Chewy Candy Future US

9. Gummy Market Sales US
Candy Production in the US
Trends and Development in US Chewy Candy Market
Soft and Chewy Candy US Market
American Chewy Candy Market
United States Chew Candy Market
Skittles Sales Figure
Gummy Candy Market Revenue US
Wrigley Market Share Chew Candy
Issues and challenges in US Chewy Candy market
Starbust Sales Chewy Candy
Revenue Chew Candy Industry
Market Share and Competitive Profile of Major Players in US Chewy
Candy Market
US Chewy Candy Market Future Outlook and Projections
Popular Chewy Candy Brand in the US

10. American Best Seller Chewy Candy
Starbust Annual Sales Chewy Candy
Chewy Candy Market Players in the US
Chewy Candy Sales in the Convenience Stores US
For further reading click on the link below:
https://www.kenresearch.com/food-beverage-and-
tobacco/general-food/us-chewy-candy-market/136320-11.html
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11. Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
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