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PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
The deck from Contently’s popular Content Methodology webinar with Rebecca Lieb, Joe Lazauskas, and Ari Kepnes.
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
Presented 1/4/2024 Visit Albert's List: https://bit.ly/findyournextjob
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
a presentation to give to a programming class on how to land a 6 figure job right out of college, and how to prepare during and after school
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Lily Ray's MozCon talk from 2023 about how core updates work and how search intent plays a role.
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc. It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Introduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management
The six step guide to practical project management
The six step guide to practical project management
MindGenius
A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
Empfohlen
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2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Skeleton Culture Code
Skeleton Culture Code
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
No Ruleは存在するのか?.pdf
1.
My Inspire High
Award 2023 Yrco/林
2.
3.
MY QUESTION “No Rule”は存在するのか? 極端に言えば、時計で
1日と区切っているのもルールで あるし、日が昇ったら朝・日が落ちたら夜として生きてい るのもルール。。。 完全な自由は存在しない?! →一人一人の世界や可能性を広げて、それにあえて制限 を加えないことが自由?!! 一体自由・ノールールとは・・ 😔
4.
MY STORY 学校で”ノールールの日”を過ごすことに ▶毎年高校2年生のみが行うことができるイベントの一つで、何十年も前に海外のスクールカラーデー を元に作られたスクールカラーデーの日に行われる。 学園の一人なのだという当事者意識を改めて持つきっかけ とする。 長い歴史を振り返り、
今の学校生活に感謝をするきっかけ とする。 ノールールの日を行う上で ▶学校:大学生への準備の一つとして、 1日のスケジュールを生徒が自由に決めて良い。 :6限のうち①奉仕活動(掃除、雑巾作り等)②各個人が取っている授業1限分 の2つを必ず入れる。 :服装にはスクールカラーを目に見えるところに取り入れる。(常に見えるように) :点呼は8時、完全下校は4時20分 そこで・・・
5.
MY STORY ルールなどを決め、全体に全校に告知する身として ”ノールールの日”のことを 1. ルール決め 2.
説明する 3. 明確に定義する という経験から、No Ruleという言葉自体に疑問を抱くことに! そこで・・・ “No Rule”は私たちが生きている中で存在するのか? と、この問いが浮かびました。
6.
RESEARCH ”ノールール”と検索をすると 『NETFLIXの本』が真っ先に出てきた。 他にも、 ”会社の中でノールールで働くことを推進する” というようなことが検索できた。
7.
ROLE MODEL RESEARCHの結果から、ROLE MODELに選んだのは ①NETFLIXの”ネットフリックス創業者のリード・ヘイスティングス ”氏 ②日本を中心に活躍している”モーリー・ロバートソン”氏
の2名である。 ①RESEARCHの検索結果でも上位に確認した通り、彼は『 NO RULES』という本を出版しており、企業文化 の3つの方針についての彼の考えがまとめられているから。 今大変人気のある NETFLIXの創業者であるため結果が残されているのにくわえ、企業としての NO RULE の取り入れ方などの考え方があるから。 ②スマホがとても普及している中で、 SNSの中などで自由に叩き合う ”ノールールの戦い”があるのだという 記事が存在していており、彼のノールールへの考え方があることを知ったから。 ノールールへの着目の仕方が私の想像していたものと異なり、新たな視点であると感じたから。 https://forbesjapan.com/articles/detail/37669/2/1/1 https://wpb.shueisha.co.jp/news/technology/2017/06/09/86004/
8.
MY OUTPUT THEME 今までの探求を通してさらに私は、、 ①ノールールの定義は? ②社会はノールールを求めているのか? についてさらに考えたい!と思った。
9.
MY OUTPUT THEME ①ノールールの定義は? 『REASON』 ①今までインターネット等を使用してノールールについて調べてきたけれど、そのままの意味であるため か、やはり定義をされていなかった。人間が基準となってしまうが、何に関しても、本質的な定義がない ことが、すっきりとしない原因となっているため。
10.
MY IDEA ①ノールールの定義は? 私の考える・思い描くノールールの定義は、 社会のもとに成り立つ各個人がもつ任意の世界の繋がり である。 私の中でも納得のいく定義ではないし良い定義とも思えないが、まず社会という基盤がなければ私の考 えるノールールは成り立たず、その中で考える一人一人の任意の世界がノールールを作っていくと考え たから。
11.
MY IDEA ①に関して グループごとのディスカッション等で話をしながら、そのメンバー内で納得のいく定義を探していくことが したいと考える。 ▶”ノールールの定義”から入るととても話題が大きすぎて、そもそも一人一人の考えるノールールが確 立されていないとこの議論は発展していかないため、初めは ”みんなの考えるノールールとは?
”や、” ノールールはどんなことで聞きますか?・知りましたか? ”のような、各個人のノールールに対する意識 や注目度を共有するような、そんな内容からディスカッションをすると、その場でもノールールについてそ の中での理解が深まると考える。基準が違えばまた異なった定義が生まれてくるものであるため、とても 興味深い結果が出ると考える。 そこで・・・
12.
MY OUTPUT THEME ②社会はノールールを求めているのか? 『REASON』 ②特に日本の企業で、昔のことかもしれないが、与えられた仕事をミスなく正確に行うことができる人が 優秀な人材だった。そして学校の延長線上のように、何時に出勤、何時に帰宅、のような生活を今尚行 なっている現状だ。しかし今、その人自身が持っている技術や、その人にしかない能力等が評価される 時代の中で、アメリカの会社のような自由度の高い働き方、その人にあった働き方が導入されている。 それにより仕事の効率が上がったということや、会社側がそれらを取り入れない、という偏った意見ばか りが聞かれるが、実際どこまでの自由度を求めているのか、ノールールが定義された時点でそのノー ルールをどれくらいの人・会社が求めているのか知りたいと思ったから。
13.
MY IDEA ②社会はノールールを求めているのか? 上記の内容を定義とした場合、回答と少しずれる部分があるが、私個人としては、 生物学上の女性の 方がノールールを求める傾向にあるのではないか
と考える。全てがそうとは全く言い切れないが、もとも と男性が動物などを捕るために狩に出かけていたこと、女性は家に残り周りのご近所の人と良好な関 係を保つために周りに配慮して生活をしていたことなどから考えると、まず周りとの繋がりを持とうとした りといった方面での工夫をして生きてきたと思うためそう考えた。また実際自由を求める責任をよく理解 していない人の方が多いと考えるため、 楽に生きていたいと思っていたり、向上心のない人間ほどノー ルールを求めない傾向にあるのではないか とも考えた。
14.
MY IDEA ②に関して もちろん①が共通認識でないと話したり考えたりすることができないが、仮に①が終了してそれぞれの 定義が見つかったとした場合、社会で ”ノールールを経験した
”と感じている人、またはノールールを目指 して会社の運営をしている人などから話を伺ったのちに行えたら良いと考える。社会とのつながりが学校 が主となってしまっている 10代にとっては、社会の人たちの考えを、さらに考えることはハードルが高く、 現実的にとても難しい話題となってしまうと考えるため、そのように まずはインプットをしてからアウトプッ トの時間を設けることで、疑問も抱きつつ話し合ってさらに濃厚な思考の時間となると考える。
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