1. Persuasion &
Attitude change
Psychology
20092135
정혜원

2. People more trust theirs own
thinking than other’s idea
• People enjoy buying or acting by theirs
motive
• People like that other people asked
about theirs hope, want, and think

3. Example- Which card is
good?
• Bride’s liking or Parent’s liking
• Importance of parent guest
in Korea wedding culture
• she decide by her liking
• Why she asked about her wedding card?
→She need to get support her determine

4. How can do that?
Make them think themselves about
our persuasion idea and determine
By-
•Tell about persuasion subject
•Reflect theirs idea to persuasion thing

5. Example-1
<Philadelphia car sales office>
Raise the morale of salesman
Improve
Bonus promotion work Fire
place

6. • “Tell me what do you want?”
• “What is required to you?”
“Loyalty , Teamwork ,
Sincerity , Honesty,
and work 8hr ardently
at one day.”

7. Example-2
< Discussion about unification>
Approval Oppose

8. Theory-
• Cognitive dissonance
• Estrange with theirs own attitude
(small estrange more accept)
-by Hovland et al’s study

9. Conclusion-
Make receiver believe that
our persuasion idea is theirs

10. Thank you-