2. We will examine how different colors relate to each other
and which colors are often used together.
To identify classic color combinations
We will look at how color psychology works and
how you can use it in your art.
To analyze the emotional impact of colors
We will get to know basic concepts such as hue, value, and saturation.
To understand common color theory terms
3. You can write here the
breakdown of topics or
sections of this presentation.
Color Combinations
The Psychology of Colors
Using Colors in Your Art
What is Color Theory?
The Color Wheel
Hue, Value, and Saturation
4. Colors are one of the most important building
blocks of art. Change an artwork's color palette,
and the mood and impact can become
extremely different. What are your favorite
artworks? Which colors do they use?
5. Color theory delves into the concepts and
rules behind using color. Entrepreneurs,
marketers, and artists all benefit from
knowing about color theory. When you
know the basics, you'll have an easier time
choosing the most appropriate colors for
artworks and products.
What is
Color Theory?
The color wheel was originally
developed by Isaac Newton.
The Color Wheel
6. Primary, Secondary & Tertiary
Primary Secondary Tertiary
You can blend the three primary colors (red, yellow, and blue) to form any of
the other colors on the wheel-or any color on the entire spectrum, even.
7. Colors are defined by these three:
Hue, Value,
and Saturation
Hue - the main color family
Value - degree of lightness or darkness
Saturation - how intense the color is
Complementary Analogous
Triad
These harmonious color combinations are
based on the color wheel:
Color Combinations
8. examples of
Color combinations
For this activity, I'll be flashing several logos and
products with prominent color combinations.
Try to describe your first impressions-what
comes to mind when you see each?
9. Colors don't only have a visual effect--they
can also evoke emotions in people. For
example, blue is traditionally associated with
calmness and security, while red comes off as
intense and passionate. What do you think is
the emotional impact of other colors such as
orange, black, and green?
Color should always be a main consideration
when you're planning your artwork. Think of
the idea or mood that you'd like to convey,
then come up with a matching color palette.
You can include a dominant color along with
four accent colors to start.
The Psychology of
Colors
Using Colors in Your Art
10. This time, instead of
everyday products, we will
be looking at iconic
paintings and illustrations.
Despite the differences in
artistic style, all of these
feature colors prominently:
How Famous Artworks
Use Colors
11. Color theory can be complex, but even by knowing
just the basics, you can learn how to incorporate
the right colors into your artwork. After all, colors
are powerful. They're crucial to conveying a certain
message, creating pleasing visuals, or evoking an
emotional response from your audience.
Reference
“The Art of Color: Color Wheel & Color Relationships.” Maryville Online, 23 Feb. 2018, online.maryville.edu/liberal-arts-degrees/the-art-of-color/.
