l'oreal campaign

1. Our client:
L’OREAL
by ANYWAY
VIDEO MARKETING CAMPAIGNS

2. Video marketing campaign
Videos of brand
ambassador using
l’oreal products in
daily life posted on
the following platform:
• Snapchat stories
• Instagram stories

3. L’oreal vlogger
 Popular Youtube vlogger invited to present and recommend l’oreal
products to viewers.

4. L’oreal vlogger
 Popular Youtube vlogger invited to present and recommend l’oreal
products to viewers.

5. Video marketing campaign
 A normal day of famous l’oreal brand ambassador Doutzen was filmed
with Doutzen presenting her day from waking up until going to the gym
and asking you to join her in her day in Amsterdam.

6. Results
 Increase of 3.6% in sales from 2015 to 2016
 Brand awareness was increased
 Social shares were increased by 4.2%
 Directly purchase online was encouraged because
trusts were built through video marketing campaign

7. By ANYWAY