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루이 비통의 핵심 컨셉트는 ‘여행’
루이비통 CEO, 이브 카셀
제품을 보면서 ‘다음 여행은 정말 특별할 거야’ 하고 기대할 수 있어야 한다.
명품은 ‘단 하나, 유일한 것’ 이며 감정과 경험을 담게 된다.




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Armani Hotel : 2010년 4월 두바이 부르즈칼리파에 오픈
                                                           (부르즈칼리파 건물높이 828m, 162층이며 호텔은 1~8층, 38,39층에 있음)




베르사체, Palazzo Versace 호주   페레가모, Lungarno 호텔   루이비통 그룹(LVMH), 불가리 호텔& 리조트                루이비통 그룹(LVMH), 슈발 블랑
                           피렌체 소재              발리, 밀라노, 런던, 도쿄 소재                        프랑스 쿠시빌 소재 럭셔리 스키리조트

                                                                            COPYRIGHT 2012 AIRCODE. ALL RIGHTS RESERVED   page.29
엔씨소프트 프로야구단, NC 다이노스




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




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2012 브랜드경험 bx특강_리뷰