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Chinese company introduction assignment

元气森林

目
录
01
02
03
04
05
06
07

元气森林是一家致力于为美好生活创造健康好产品的
中国食品饮料企业。公司成立于2016年，以“整合全球
资源为全球用户创造有爱的好产品”为企业愿景，先后
荣获国家高新技术企业等称号。。
目前，旗下拥有元气森林气泡水、燃茶、纤茶、满分
果汁微气泡、外星人电解质水等系列产品，现已覆盖
全国超30个省、市、自治区，并出口美国、日本、新
加坡等40多个国家和地区。

• 唐彬森是元气森林公司的创始人. 2004 年，22 岁的唐彬森
带领团队在法国参加第五届全球移动通讯系统（GSM）和
Java 智能程序开发大赛，他们拿出了一套基于 SIM 卡技
术的全面信息交换解决方案参赛，获得了最高奖以及 2.5
万欧元奖金。但在法国机场他还是没舍得买一瓶售价 1 欧
元的矿泉水，因为想到回国后能用同样的钱买 10 瓶。
• 2014年，当他在寻找新的商业想法时，他想起了那一次。
他还认为，中国没有具有代表性的软饮料品牌。因此，他
决定开一家软饮料公司。
唐彬森，元气森林创始人，智明星通科
技有限公司首席执行官.

当时中国的饮料市场并不容易。
通常有2种问题。
竞争对手太多
全球
竞争
对手
国内
竞争
对手
中国饮料市场低迷
1 2

• 传统饮料市场几近饱和；
• 新生代消费者健康意识的觉醒；
• 市场对健康概念的教育不断强化；
• 国内无糖饮料的市场规模将进一步保持增长势头；

起步阶段
/20世纪80年代/
发展阶段
/20世纪90年代/
腾飞阶段
/21世纪10年代/
转型阶段 21
/世纪20年代年代至今/
可口可乐进入中国市场,引起潮流。本土规模性饮料企业刚开始起步，
市场上饮料主要以汽水为主

感谢观看~
祝大家每天元气满满

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元气森林模板.pptx

1. 元气森林

2. 目录 01 02 03 04 05 06 07

3. 元气森林是一家致力于为美好生活创造健康好产品的中国食品饮料企业。公司成立于2016年，以“整合全球资源为全球用户创造有爱的好产品”为企业愿景，先后荣获国家高新技术企业等称号。。目前，旗下拥有元气森林气泡水、燃茶、纤茶、满分果汁微气泡、外星人电解质水等系列产品，现已覆盖全国超30个省、市、自治区，并出口美国、日本、新加坡等40多个国家和地区。

4. • 唐彬森是元气森林公司的创始人. 2004 年，22 岁的唐彬森带领团队在法国参加第五届全球移动通讯系统（GSM）和 Java 智能程序开发大赛，他们拿出了一套基于 SIM 卡技术的全面信息交换解决方案参赛，获得了最高奖以及 2.5 万欧元奖金。但在法国机场他还是没舍得买一瓶售价 1 欧元的矿泉水，因为想到回国后能用同样的钱买 10 瓶。 • 2014年，当他在寻找新的商业想法时，他想起了那一次。他还认为，中国没有具有代表性的软饮料品牌。因此，他决定开一家软饮料公司。唐彬森，元气森林创始人，智明星通科技有限公司首席执行官.

5. 当时中国的饮料市场并不容易。通常有2种问题。竞争对手太多全球竞争对手国内竞争对手中国饮料市场低迷 1 2

6. • 传统饮料市场几近饱和； • 新生代消费者健康意识的觉醒； • 市场对健康概念的教育不断强化； • 国内无糖饮料的市场规模将进一步保持增长势头；

7. 起步阶段 /20世纪80年代/ 发展阶段 /20世纪90年代/ 腾飞阶段 /21世纪10年代/ 转型阶段 21 /世纪20年代年代至今/ 可口可乐进入中国市场,引起潮流。本土规模性饮料企业刚开始起步，市场上饮料主要以汽水为主

8. 感谢观看~ 祝大家每天元气满满