4. Capabilities & Core Competencies Sales Promotion Print – Offset and Digital Direct Mail – design, segmentation, lettershop, measurement Kitting, Assembly, Secondary packaging Rebates & Sweeps Sampling (Consumer, Professional, Influencer) Couponing (offset, digital print on demand & HHC) Acquisition Campaigns Email Deployment SEM/SEO Web Analytics – Webtrends/Google/Urchin Trade Support Web-based collateral, premium, POP fulfillment Category sales support programs Merchandising support programs Commercial digital/offset print Web2Print or POD Store signage IT Integration & Application Development Database Development & Management Custom fulfillment solutions CRM Dashboards & Analytics Market Research – Consumer Surveys Ecommerce & Web Services