Marketing to Millennials
•Als PPTX, PDF herunterladen•
2 gefällt mir•560 views
Millennials are the target of many myths and statistics, but when it comes to their choices in beauty and sustainable products, it's important to contextualize their lifestyle, needs, aspirations and overall frame of marketing before developing strategies to market to them distinctly from boomers and Gen X. Shared at the Sustainable Cosmetics Summit New York in May 2017. #SCSNA17
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie Marketing to Millennials
Ähnlich wie Marketing to Millennials (20)
Mehr von FIG or out
Mehr von FIG or out (18)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Marketing to Millennials
- 1. @FIGorout @sssourabh Sourabh Sharma FIG or out marketing to millennials
- 2. @FIGorout @sssourabh digital marketing social media PR
- 3. @FIGorout @sssourabh Millennials ~ age 17-34 are collectively expected to spend $200 billion annually starting in 2017 and $10 trillion in their lifetimes - Advertising Age
- 4. @FIGorout @sssourabh millennials are in an age of overwhelm and choices
- 5. @FIGorout @sssourabh Happy 10th birthday iPhone Happy 500th birthday marketing and science
- 6. @FIGorout @sssourabh use 2-3 devices more than once daily want to co-market / co-create products feel that social media engagement drives loyalty 87% 42% 62% Behavioral statistics (Forbes)
- 7. @FIGorout @sssourabh Behavioral statistics recycle at work recycle at home want to work for a company that practices sustainability 77% 83% 82% (Forbes)
- 8. @FIGorout @sssourabh how do millennials view sustainability?
- 9. @FIGorout @sssourabh Millennials favor inherently sustainable products Which of the following sustainability practices are most important to you?
- 10. @FIGorout @sssourabh Millennials are willing to pay more What drives your shopping purchases?
- 11. @FIGorout @sssourabh Millennials seek a sustainable lifestyle Boomer (50+) I choose socially responsible companies. Millennial I choose sustainable products that help me lead a better lifestyle.
- 12. @FIGorout @sssourabh Millennials seek a sustainable lifestyle Gen X (35-50) I want a product that is “Made in America” Millennial I want a product that is good for the environment and made sustainably.
- 13. @FIGorout @sssourabh tips to market to millennials
- 14. @FIGorout @sssourabh Millennials are brand promiscuous, but eventually loyal “ There is something about product and cost, but I need to be treated like a smart and valued customer ”
- 15. @FIGorout @sssourabh create an experience Edible Beauty Created by nutritionist Anna Mitsos – so good you can eat it! “If you wouldn’t put it in your mouth, we wouldn’t put it in our products.”
- 16. @FIGorout @sssourabh do not just sell lifestyle + community > product
- 17. @FIGorout @sssourabh educate and enlighten with a thorough story Akhal Beauty Formulated with certified organic ingredients For every purchase you make, $1 goes into putting marginalized Moroccan children into schools.
- 18. @FIGorout @sssourabh Market via millennial influencers “popular kid in school” + “followers” + “marketing”
- 19. @FIGorout @sssourabh find influencers • 1% of millennials believe in ‘traditional’ advertising. • 94% of them believe in word of mouth and friends. • 33% of them read blogs to review products. • Over 90% of them believe in influencers.
- 20. @FIGorout @sssourabh make millennials the enablers Co-create or co-market products. Millennials need to feel involved and rewarded.
- 21. @FIGorout @sssourabh don’t forget the men • 74% of millennial men feel that being well groomed makes them feel attractive • Millennial men spend an average of $107 / quarter on beauty products, compared to $95 for millennial women (Mintel)
- 23. @FIGorout @sssourabh millennials like to party
- 24. @FIGorout @sssourabh millennials want to party with your brand but on their terms
- 25. @FIGorout @sssourabh Sourabh Sharma FIG or out beauty under the influence thank you! marketing to millennials