1. Institutional Identification
A Scholarly Publisher’s View
Gregory Malar
Circulation Director, Rockefeller University Press
Co-Chair, ICEDIS
Society for Scholarly Publishing 28th Annual Meeting,
Arlington, VA, June 9, 2006

2. The Rockefeller University
n Founded in 1901
n First institution in the United
States devoted solely to
biomedical research--to
understanding the underlying
causes of disease.
n One of the foremost research
centers in the world, contributing
to 23 Nobel Prizes as well as
numerous other awards.
n Campus located in New York City,
on Manhattan’s Upper East Side

3. Rockefeller University Press
n Publish 3 biomedical journals and the occasional monograph
n The Journal of Cell Biology (JCB ), founded in 1955
n The Journal of Experimental Medicine (JEM ) since 1910, founded at Hopkins in 1896
n The Journal of General Physiology (JGP ), founded in 1917
n HighWire Press Publisher - All 3 journals online in late 1996/early 1997
n Business Model
n Institutional and Personal Subscriptions with “temporary access” (PPV) options
n Print and Online Priced Separately
n Tiered Pricing for Single-site Online Institutional Subs (“small, medium, large”) since 2005
Single- 2005
n Multi-
Multi-site/Consortia Sales based on tiers
n Access Policies
n IP authentication with remote access
n Free abstracts, TOCs, “front matter” (news articles), supplemental data
TOCs,
n Free full-text articles after 6 months (JCB and JEM) or 12 months (JGP)
full-
n Free PDFs of all articles back to volume 1, issue 1
n Free access to 140+ countries, deep discounts to 12 additional countries
countries
n Member of HINARI and AGORA

4. Mis-Identification Leads to Customer Service Problems
n Slow Order Processing
n If manual, difficult to find the correct record
n If electronic (ICEDIS), new orders and changes of address or IP
are largely being ignored
n Unrecognized Renewals
n Interruption of Service
n Online access cut off (renewals) or is slow to be set up (true
new)
n Print copies not mailed

5. Reasons for Confusion in the Agent-Publisher Realm
n Transferral of subscription from one agent to another
n Library switching to direct ordering, or vice versa
n Transferral of title from one publisher to another
n Legacy (end-user information not provided to publs.)
n Change from print to online or print to print + online
n Some agents treat such a change as a new subscription

6. ICEDIS: The International Committee on Electronic Data
Interchange for Serials
n Organization of STM serials publishers,
subscription agencies, and software
vendors working to create and promote
standards for electronic business
transactions between publishers, libraries,
and intermediaries
n www.icedis.org

7. Members (Partial List)
Publishers Subscription Agencies
n Cambridge UP n Ebsco
n Elsevier n Harrassowitz
n IEEE n Kinokuniya
n Institute of Physics n Maruzen
n Nature Publishing Group n Swets
n Oxford UP
n Rockefeller UP Subscription Software Vendors
n Springer Verlag
n Taylor and Francis n Advantage
n Wiley n THINK Subscription
n Vista
Annual Meetings
n United Kingdom Serials Group (UKSG), March or April
n Frankfurt Book Fair, October
n US Location (Possible; 2007?) ALA? SLA? Charleston?

8. ICEDIS Messages
n Subscription Order Messages
n Published in 1989 (same year as the founding)
n Most Widely Used Standard Message
n Updated in 1998
n ISO Currency Codes
n End-user Addresses (for 3 rd-Party Consolidation Orders)
n Updated in 2003
n E-journal Record
n Claims & Claim Responses (missing print issues)
n Dispatch/Despatch Data

9. Subscription Order Messages
n Pair of Interdependent Messages
n Advice on Existing Subscription
n Publisher to Agent (summer?)
n Publisher Reference, Agency Reference, Subscriber’s Name, Address,
Journal Title (for each order)
n Subscription Order, Renewal, or Transfer
n Agent to Publisher (fall/early winter?)
n All information in the Advice message plus order and payment data
n Order amounts, postage amounts, start and stop volume/issue/date ,
volume/issue/date,
quantities, check number
n End-user record included for consolidation orders (1998)
n Fixed-length field format with header, footer, and summary records
n General agreement at 2005 Frankfurt meeting to explore XML
versions (and revisit the message content itself)

10. More ID Confusion: Name Changes 1
n Variations on a Theme
n The Rockefeller Institute for Medical Research (1901)
n The Rockefeller University (1965)
n The New School (1919)
n The New School for Social Research (1922)
n 2nd division of the school: The University in Exile (1933)
n Graduate Faculty of Political and Social Science (1934)
n New School University (circa 2002)
n Comprises 8 schools, including The Actor’s Studio and
Parsons School of Design
n The New School (2005)

11. More ID Confusion: Name Changes 2
n Mergers and Acquisitions
n Homeopathic Medical College (1848)
Hahnemann Medical College (1869)
Hahnemann University (1982)
n Female Medical College of Pennsylvania (1850)
Woman’s Medical College of Pennsylvania (1867)
Medical College of Pennsylvania (1970)
n MCP Hahnemann School of Medicine of Allegheny University of the Health Sciences (1993)
n Largest private medical school in the US
n But not for long—parent company goes bankrupt (1998)
long—
n MCP Hahnemann University (1998)
n Tenet Healthcare Corporation acquires Allegheny’s facilities and sets up a non -profit
non-
(1998)
n Drexel College of Medicine (2003)

12. Confusion regarding relationships among
institutions: Baylor College of Medicine’s Library
Harris County Medical Society Texas Medical Center
Houston Academy of Medicine-
Texas Medical Center Library

13. “Think of this site as
a doorway that
opens to a virtual
med-tropolis.”

14. Benefits of a Good ID System(s)
n Improved Customer Service
n Online Access
n Greatly reduce duplicate records
n Print claims and online access problems greatly reduced
n Metadata such as multiple library contacts
n Subscription Marketing and Sales
n Gap analyses
n Metadata to inform new pricing models
n Identification of affiliations, parent-child relationships
parent-
n New institutional subscriptions through personal subs analysis
n Conversion of institutional print-only to online-only or print + online subscriptions through
print- online-
personal subs analysis
n Online journal usage statistics for non -subscribing institutions
non-
n Lower Operational Costs
n Smaller staffs through greater automation
n Proper identification of non-renewals to reduce the number of renewal notices sent and to
non-
cut down on telephone renewal campaigns
n Unnecessary grace copies need not be sent
n Open Access/Author -Pay Model
Access/Author-
n Readily identify author’s affiliations for institutonal membership programs

15. ONIX for Licensing Terms, EDItEUR
n Standards for the communication of licensing terms
n Building on the work of the Digital Libraries Federation's Electronic
Resource Management Initiative (ERMI) and the joint EDItEUR /
NISO work on ONIX for Serials
n Initial funding contributions from the UK Publishers Licensing
Society (PLS) and the Joint Information Systems Committee (JISC)
n Recently formed Joint Working Party of NISO/DLF/EDItEUR/PLS

16. Other Institutional Identification Activity
n DLF-CrossRef Stakeholders’ Meeting
n Washington, DC, October 7, 2005
n ARL Librarians, OCLC, LOC, Publishers, Subscription Agents
Attended
n Journal Supply Chain Efficiency Improvement Pilot
(www.journalsupplychain.org)
n Pilot to see how a common institutional identifier might be used
effectively across the supply chain
n Ringgold, Inc.
n Swets Information Services
n Stanford’s HighWire Press and a group of publishers with content at HighWire
n The British Library
n UK libraries
n 9 Working Packages, corresponding to the segments of the supply chain (e.g.,
library-
library-agent, agent-publisher, publisher-web vendor, etc.)
agent- publisher-

17. Some Issues
n Granularity
n How do we handle parts of the whole, “user groups” within each
institution (when it’s not enough to define just the entire
organization)?
n Licensing Units
n Postal Addresses
n Governance
n Maintainance
n Fulfillment/Access Control Systems
n Cost of implementation

18. Identifiers are Not Just for Subscribers!
n Publishers
n Imprints, Divisions
n Subscription Agents
n Subscription Software Vendors
n Web Hosters
n Library Systems Vendors
n Digital/Electronic Rights Management Vendors
n “Knowledge Industry” Organizations
n AAP, ALA, SLA, ALPSP, CrossRef, DLF, EDItEUR, ERMI, ICEDIS, PA, PLS,
SSP, STM, UKSG

19. Thank You!
Gregory Malar
Rockefeller University Press
1114 First Avenue
New York, NY 10021
USA
Tel: +1 212 327 7948
Fax: +1 212 327 7944
Email: malarg@rockefeller.edu