A Google Analytics Certified Individual and an Online Marketing Strategist with over 5 years of in-depth experience in Digital, Retail and E-commerce industry. Successfully helped companies to achieve page #1 in search engines and increased company’s exposure and profitability through SEO, Display & Search Ads and lead generation plans. A number-driven person who analyzed data for trends, anomalies, and opportunities. You can contact me at steven.sentosa@gmail.com Specialties: Online Marketing Strategies; Google Analytics; Digital Asset Optimization (DAO), Search Engine Marketing (SEM); Search Engine Optimization (SEO); Lead Generations; Software and Web Development; Social Media Marketing. Technical Skills: MS Offices Suites, Google Analytics, Google Adwords, C# .Net, HTML, CSS, Adobe Photoshop, Camtasia Studio, ARP3, Dreamweaver, Sharepoint, JIRA, Wordpress (CMS)

1. STEVEN SENTOSA
Jl. Surya Mustika IV/40 Jakarta Barat 11520. Indonesia
Email: steven.sentosa@gmail.com. Cell: +62-812-989-21112
SUMMARY OF QUALIFICATION
A Google Analytics Certified Individual and an Online Marketing Strategist with
over 5 years of in-depth experience in Digital and E-commerce industry.
Successfully helped companies to achieve page #1 in search engines and
increased company’s exposure and profitability through SEO, Display & Search
Ads and Lead Generation Plans. A number-driven person who analyzes data for
trends, anomalies, and opportunities in order to construct an overall digital marketing campaigns.
AREAS OF EXPERTISE
• Web Analytics
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Reporting and Analysis
• Digital Budget Planning
• Digital Asset Optimization (DAO)
EDUCATION BACKGROUND
Master of Business Administration (MBA) Pensacola Christian College - Pensacola, FL.
GPA: 3.6 (Scale: 4.0) Concentration: Business Management. Attended from 2007- 2010.
Bachelor of Science (B.S.) Pensacola Christian College - Pensacola, FL.
GPA: 3.67 (Scale: 4.0) Major: Computer Science and Software Engineering; Minor:
Mathematics. Attended from 2003-2006.
Fakultas Ilmu Komputer at University of Indonesia – Depok, Jawa Barat. Attended on 2002.
For complete profile, please visit http://id.linkedin.com/in/stevensentosa/
PROFESSIONAL EXPERIENCES
1.) SEM Manager November 2011 – May 2013
Multiply Indonesia – multiply.co.id. Jakarta, Indonesia
• Set the metric standards and measured the overall online marketing performance against
company's Key Performance Index to make sure everything is on track and profitable.
• Produced monthly online marketing report to monitor KPI movements from all digital
marketing assets and analyzed them for trends, anomalies, and opportunities.
• Managed all digital campaigns with annual budget of more than $500,000 and increased
the digital revenue by 75% with the total revenue of $12M annually, while maintaining
excellent cost ratio.
• Utilized re-targeting marketing strategies to increase site conversion rates by 300%.
• Implemented Google Analytics with its various features (Ecommerce Tracking, Event
Tracking, Goal Setup, Custom Reporting, Google APIs and Google Measurement
Protocol) to track websites and mobile apps in 2 different countries.

2. 2.) SEO/PPC Specialist Sept 2010 – July 2011
Peach Trader, Inc. - ACityDiscount.com. Norcross, GA. USA
• Managed a yearly budget of $500,000 for large pay-per-click campaigns in Google
Adwords, Bing Ads, and various comparison search engines (Google Product Search,
Nextag, Pricegrabber, Amazon Product Ads, and Shopzilla)
• Optimized a B2B e-commerce website for search engines, usability and flow to increase
conversion. Also closely worked with the developer team to optimize & customize Page
Title, Product Title, Description, and various attributes for local search and SEO.
• Recovered negative brand image and monitored brand awareness through web alerts and
various search, rating, & social media strategies.
• Defined and created data feed list and specifications for Google Products, SortPrice.com,
PriceGrabber.com and Bing Shopping
3.) Online Community Sherpa June 2010 – July 2010
Community Sherpa Project. Network Communication, Inc. Lawrenceville, GA. USA
• Wrote 40 blog posts to promote different apartment communities and various hyper-local
events
• Optimized 20 websites for search engines visibility using inbound marketing techniques.
• Monitored Facebook and Twitter accounts from 20 different apartment complexes using
HootSuite
4.) Online Marketing Manager Sept 2006 – Apr 2008
Alright Then LLC. Fremont, CA. USA
• Generated periodic marketing report using Google Adwords and Google Analytics metrics
• Managed Google Adwords PPC campaign (successfully lowered budget by 20%)
• Optimized websites using latest SEO techniques (successfully achieved #1 page on
Google)
• Generated 1500+ leads using Funneling Lead Generation Techniques
• Managed Email Newsletter for 1500+ subscribers using Auto Response Plus
• Conducted keyword research for a Costa Rica real estate company