Does your organization or company have a plan to market to and work with Millennials (some 80 million strong)? Before you start, take a look at this presentation which shares 10 realities of this generation and three proven ways you can begin to find and communicate with Generation Y.

1. What Does Your Future Look Like?
Sam Davidson
CoolPeopleCare.org

2. 10 Points of View to
Understand About This
Generation

3. They’ve never seen an airline
ticket.
Beloit College Mindset List

4. Outdated icons
fill their
screens.
Beloit College Mindset List

5. Amazon is not
a river.
Beloit College Mindset List

6. Communication is done with
one’s thumbs.
Beloit College Mindset List

7. Libraries aren’t buildings,
but rather can be held in
one’s hand.
Beloit College Mindset List

8. They know the evening news
before they watch the
Evening News.
Beloit College Mindset List

9. Berlin had a wall?
There were two
Germanys?
Beloit College Mindset List

10. Wal-Mart has always been a
larger retailer than Sears and
employed more
people than GM.
Beloit College Mindset List

11. Stadiums are
named after
corporations.
Beloit College Mindset List

12. Caring has
always been cool.
Beloit College Mindset List

13. How to Reach Them:
1) Start With Your Story
2) Get With Their Group
3) Navigate the Now

14. Start With Your Story
Tell them, don’t sell them

15. Start With Your Story
2012 Millennial Impact Report

16. Start With Your Story
Are you listening?
Is it a conversation?

17. Start With Your Story
How easy is it to share
your story?

18. Start With Your Story
66% will recommend your services
if you are socially responsible
Cone Millennial Case Study

19. Start With Your Story
Give them a story they
can tell their friends

20. Start With Your Story
2012 Millennial Impact Report

21. Start With Your Story
This generation buys
experiences, not stuff

22. Start With Your Story
Generation Y controls $200 billion
in annual spending power
AdAge

23. Get With Their Group
What can they do with their friends?

24. Get With Their Group
How can you involve their family?
52% have daily contact
with their parents.
USA Today

25. Get With Their Group
What lets them elevate their social
status among their peers?

26. Get With Their Group
70% have recommended a product
to a family member or friend
Social Media Today

27. Get With Their Group
What can they do to make a
difference with their friends?

28. Get With Their Group
2012 Millennial Impact Report

29. Navigate the Now
#YOLO
(You only live once)

30. Navigate the Now

31. Navigate the Now
2012 Millennial Impact Report

32. Navigate the Now
#FOMO
(Fear of missing out)

33. Navigate the Now
NOMOphobia

34. Navigate the Now

35. What Does Your Future Look Like?
Sam Davidson
CoolPeopleCare.org
@SamDavidson
Sam@CoolPeopleCare.org