1. Social Studies for 10th EBG
Teacher: Mauricio Torres

2.  Propaganda vs. Advertising
 What is a poster?
 Elements in a propaganda
poster
 What is my goal?
 Samples

3.  It is a very common
mistake when people refer
to advertising as
“propaganda”.
 The difference between the
two is the following:
◦ Advertising tries to sell a
product or service in order to
create a profit.
◦ The objective of propaganda
is to spread ideology, usually
political or religious, without
the intention of a profit.

4.  Poster: a sign posted
in a public place as
an advertisement or
propaganda;

6. Title Copy Brand
Contact details Central Image Slogan

7.  This is a very important question. Why?
Because it is the main idea that we are
trying to get through to our audience.
◦ Am I trying to sell something? What is that
something?
◦ Convince someone to follow an ideal? What is that
ideal?
 More importantly:
◦ HOW DO I COMMUNICATE THAT IDEA THROUGH?!

8.  Where is the title?
 Ps: find the spelling error!

9.  Where is the copy?

10.  Which is the central image?

11.  Where is the contact info?

12.  Where is the brand
logo?