This document outlines Cadbury's strategic new product launch of Cadbury Lite, a sugar-free chocolate. It discusses the 4Ps of marketing - product (Cadbury Lite being a sugar-free chocolate), price (prices ranging from Rs. 40 to Rs. 180 depending on weight), place (selling through pharmacies, health stores, and retail outlets), and promotion (using advertisements targeting diabetic children/adults and health magazines/billboards). It also covers segmentation, targeting, positioning, consumer behavior analysis, and a SWOT analysis for the new product launch.