Mobile App presentation in Hong Kong shared with some 80 Enterprise CIO's and CTO's during a great evening hosted by Egon Zehnder providing perspectives from Leading innovators and practitioners. On the panel with Jason Chiu from Cherry Picks and Christoph Ganswindt from the Hong Kong Jockey Club excellently moderated by Catherine Zhu from Egon Zehnder
3. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
Proprietary
&
Confiden8al
3
Images
courtesy
of
Thomas
Crampton,
SCMP,
China
Daily,
Philly.com,
engadget.com
4. Mobile
is
the
biggest
revolu7on
in
compu7ng
Proprietary
&
Confiden8al
4
5. So:ware
is
ea7ng
the
world
- 106
- 78
- 38
-1
-7
+ 427
+ 73
+ 4
+ 71
+1
-1.5
+2.5
Market
Cap
Change
in
5
Years
in
US$
B
Proprietary
&
Confiden8al
5
6. So:ware
is
the
New
Rock’n’roll
Proprietary
&
Confiden8al
6
14. No
API’s
=
No
Apps
Proprietary
&
Confiden8al
14
15. APPs
are
ea7ng
so:ware
are
ea7ng
the
world
APPs
Sofware
World
Courtesy
of
Steven
WillmoT
@
3Scale
Proprietary
&
Confiden8al
15
16. Explosive
growth
of
Apps
“By
2017
CMOs
will
be
purchasing
more
technology
than
their
CIOs”
Total
$693
billion
2013
2013
$600
$156
$400
$350
$380
billion
$95
$300
$250
$76
$22
2011
$30
$72
$19
billion
$300
IT
Applica7on
Outsourcing
Applica7on
Management
(Source:
McKinsey)
Total
IT
Services
Strategy
&
other
Services
Applica7on
Hos7ng
So:ware
Custom
build
So:ware
Applica7on
Development
$132
$69
$43
billion
$200
$150
$100
$50
$0
$212
5%
dedicated
to
Mobile
Mobile
$0
Proprietary
&
Confiden8al
$235
10%
dedicated
to
Mobile
16
Forrester
&
Exicon
Es3mates
17. Apps
on
mobile
con7nues
to
be
the
main
source
of
Usage
%
Share
of
monthly
usage
on
mobiles
(US)
100%
90%
80%
70%
60%
es
to
grow
nu
sage
con7
App
U
87%
73%
App
50%
Web
• Top
apps
change
significantly
every
90
days.
• Average
User
has
41
apps
40%
30%
• Average
Time
accessing
the
internet
through
27%
20%
13%
day
10%
0%
Aug-‐10
mobile58
mins
per
Feb-‐11
Sep-‐11
Apr-‐12
Oct-‐12
May-‐13
Source:
Nielsen
Proprietary
&
Confiden8al
17
18. Problem:
as
Apps
mul7ply,
so
does
complexity
US$
1
M
Investment
per
app
250"
1
App
across
2
pla_orms
in
6
countries
Number
of
Apps
200"
150"
s
corm
f
Pla
ber
o
Num
100"
ty
on
Diversi
Applica7
50"
0"
Hotels
Industrial
Proprietary
&
Confiden8al
Media
Automo8ve
18
19. Proven
track
record
with
leading
rela7onships
60
content
and
exper8se
With
developers,
Markets
1,500
Between
Development
Connec8ons
Houses
and
OEMs,
Enterprises,
Brands
globally
3,000
Development
partners
On
every
con8nents
for
a
beTer
worldwide
integra8on
10,000
Successful
Enterprise
applica8ons
For
benchmarking
and
compe88ve
analysis
1,800
Ac8ve
Live
APIs
For
your
discovery
Proprietary
&
Confiden8al
19
20. Pain
Points
The
right
developer?
Mul7ple
Partners
Tracking
&
Performance
Distribu7on
&
Engagement
Compe77on?
Collabora7on
across
Teams
&
Partners?
Adapt
needs?
Mul7ple
Apps
Proprietary
&
Confiden8al
20
21. It
all
starts
with
1
app…..usually
on
iOS
Proprietary
&
Confiden8al
21
22. Investment
in
app
US$
100K
For
a
unique
app
for
a
specific
pla_orm
•
•
US$
60-‐80K
for
development
The
rest
is
a
combina8on
of
design,
images,
screenshots,
videos,
content,
descrip8ons,
management
8me
etc
EXCLUDES
marke3ng,
promo3on
and
enhancements.
Proprietary
&
Confiden8al
22
24. Extend
the
success
into
other
markets
+
US$
60K
per
country/language
•
•
US$
30-‐50K
per
app
With
the
rest
being
for
addi8onal
8me,
images,
contracts
Proprietary
&
Confiden8al
24
26. How
about
Maintenance
and
support
10-‐20%
Proprietary
&
Confiden8al
of
your
app
investment
26
27. Total
investment
in
PUBLIC
apps
US$
1.1M
• (excl.
Marke8ng,
Promo8on
&
Distribu8on
• (excl.
Applica8on
Enhancements
and
Op8miza8on)
Proprietary
&
Confiden8al
27
28. A
collabora7ve
Overview
for
all
apps,
metrics
and
insights
All
for
less
than
1%
of
your
ini7al
investment
Accelera8ng
8me
to
market
(Adapt
Needs)
Tracking
the
right
metrics
(Tracking
&
Compe77on)
ARM
Dashboard
Minimizing
Duplica8on
(Collabora7on
Across
Teams)
Op8mizing
your
resources
(Collabora7on
Across
Teams)
Proprietary
&
Confiden8al
Increasing
Adop8on
and
discoverability
(Distribu7on
&
Engagement)
28
29. How
many
apps
do
you
have?
hTp://www.exiconglobal.com/app-‐directory/)
Proprietary
&
Confiden8al
29
30. CO-‐FOUNDER
&
CEO
Stefan
Rust
stefan@excionglobal.com
WEBSITE
www.exiconglobal.com
IDEAS
TO
APP
i2a.exiconglobal.com
Transforming business by Application
Proprietary
&
Confiden8al
30