AppCatalyst, LLC capabilities slide deck and current state of the company. We support two product lines: Engagement apps with symptom checker and Surgery preparation apps. Strengths: creating mobile and website platforms which automate production and scale. UX certified; focused on analytics and ROI.

1. Windsor, Colorado
480.706.2226
AppCatalyst.com
Capabilities Presentation

2. We empower healthcare organizations and
their consumers to be successful during
critical moments in the health journey.
• Our ownership team of 4 has worked together
from 7-18 years, at three companies. The energy
and trust we have for our team and our clients
are what kick-start each day.
• All 8 employees work remotely; across 4 states.
• We also have exclusive arrangements with
content authors:
• Dr. Barton Schmitt (pediatrics)
• Dr. David Thompson (internal and emergency medicine)
• St. Louis Children’s (pediatric surgery procedures)

3. Engagement apps for connecting
consumers and patients to your
organization’s assets
• symptom checker engine
• physician & facility finders
• links and application binding to patient
portals
Pre /post-surgery apps (Surgery Partner)
• content management systems
• case input tools
• consumer app for just-in-time instruction
Our Primary Product Lines

4. We provide apps & content to a variety of healthcare organizations

5. 2001 2009 2010 2010+ 2015 2016 2016+
Symptom Checker
created; a derivative
work of the Schmitt-
Thompson Triage
Protocols. Sue and
doctors establish
Self Care Decisions.
Symptom Checker
goes mobile.
SymptomMD and
Pediatric
SymptomMD are
launched on app
stores. Sign first
content distributor.
White-label app for
hospitals launched.
Kid Care is first
Children’s Hospital
app in the US. The
AAP is soon to
follow. Grow staff.
Mobile, symptom
checker-centric
apps take off. More
clients; more
market feedback.
Surgery app
concept is brought
to us. Realize need
to invest in systems
& platforms to
scale.
Launch AppCatalyst.
Assume ownership of
Self Care Decisions.
Continue to build
and enhance our
platforms:
CareCatalyst and
Surgery Partner for
efficient, scalable
product delivery.
Our Phases of Growth

6. • Directs consumers to appropriate level of care
• Position for value, consumerism, PCMH
• Build and maintain patient loyalty between visits
• Funnels the recommended action to the client
organization’s facilities & services
• Client ERs, UCs, clinics, physicians, telemedicine
• Client scheduling centers
• Client portal to increase utilization
We started with the Symptom Checker (2001 website; 2009 mobile)
Find a Doctor
Find an ER, Urgent Care, Clinic
Self Scheduling Tools/Agents
Virtual Visit
Patient Portal

7. • Optimizes staff and surgeon time
• Reduces same-day cancellations
• Less time spent calling patients
• Improved patient preparedness
• Improved patient satisfaction
• Continue to connect after discharge
Then, created Surgery Partner (2015)

8. We’ve leveraged our experience with 200+
health care organizations to design and
develop efficient platforms for generating
customizable products.
We embrace a consultative process to
determine each prospect’s objectives. We
apply this knowledge, while matching our
content and tools to drive measurable
conversions.
• New patient appointments
• Facilitate existing patient appointments
• Visits to Urgent Cares, ERs and Clinics
• Telemedicine services
• Portal utilization
Our Strength:
Creating Robust Platforms
CareCatalyst
application portal
AppFactory
mobile-first
application portal

9. Surgery Communication System
St. Louis Children’s Specialty Care Center asked
us to design and develop a system to deliver
just-in-time messaging to patients, as they move
through the steps of preparation to post-
discharge. No PHI is transmitted to mobile app.
The resulting communication system includes..
Back end:
• Content management (CMS)
• Case input tool
• Setting and rules-based engine
• Push notification for messaging
• Staff & management dashboards
• Analytics
Client (patient) mobile app:
• 2-step verification upon login
• Notification center (message receipt)
• Procedure-specific content for the phases of
Prepare, Your Stay and Care at Home

10. UX Driven
Our lead designer and leadership hold
certifications in UX/User eXperience
through Nielsen Norman Group.
New product and module designs are
prototyped, then usability tested and
adjusted to optimize ease-of-use.
We have also partnered with clients to
identify and remove barriers of use which
are faced by Medicaid populations.
Re-writing content for health literacy and
mobile are additional strengths we bring to
our projects.
Analytics Driven
Analytics hold a multi-faceted role for our team.
We depend on them as KPIs - to identify and
communicate project success to our clients. We
also use them to hone the development of our
mobile functions.
The next slide demonstrates both KPI and ROI
for one of our clients. We often work with their
web teams to decide upon which URLs to create
UTM codes – so we can identify user actions as
they move from mobile to website connections.
Internally, we recently analyzed several years of
data to enhance our symptom search
functionality. When available, data is at the
center of our decision making.

11. Conversions: UPMC Children’s mobile app
Greater than 10:1 ROI for first 6 Months (used in a Nov 2018 presentation at HCIC)
Objectives & Conversions First 6 Months
Portal Accessed (objective) 20,834
Used medication tracker
(objective)
1,078
Contact Hospital (objective) 863
Select an Express Care (conversion) 3,137
Donate Now (conversion) 258
Find a Pediatrician (conversion) 629
Find the Children’s ER (conversion) 104
Totals
$Revenue Multiplied
---
---
---
$116 $363,892
$179 $46,182
$157 $98,753
$802 $83,408
$592,235