Presentation given to CEOs of mid-south foundations regarding social networking (focused on Twitter).

1. Social Networking
Why it matters in Philanthropy
& How to get started
Presented by:
Sidney R. Hargro

2. Assumptions
Effective calls to
action matter to
philanthropy

3. Assumptions
Thought
leadership
matters to
philanthropy

4. Assumptions
Opinions and
perceptions
matter to
philanthropy.

5. Social Networking Matters
• Offers free, effective way to issue a call-to-
action
• Places you in contact with well-known and
little-known thought leaders
• Brings opinion and perception scanning in
house

6. Before Social Networking

7. Before Social Networking
1
One-to-Many

8. Before Social Networking
2
One-on-one

9. Before Social Networking
1
One-to-Many One-to-many and
one-on-one is one-
way interaction that
is limited in
connecting you with
the right people.
2
One-on-one

10. With Social Networking
You Are
Here

11. With Social Networking
You Are
Here
Select who you
Listen to Offer valuable Attract a
want to interact
Conversations content following
with deeper

12. With Social Networking
Followers
(1,300+)

13. With Social Networking
I follow
(1,100+)

14. With Social Networking
Valued Network
(100+)

15. With Social Networking
Valued Contacts
(25+)

16. Let’s Dive In…

17. How do I
generate
“valuable”
content to
share?

18. Content Dashboard

19. Content Dashboard

20. Image Acknowledgements
• “My Social Network” - by Luc Legay
• “Suessian Megaphone” - by The Paradigm
Shifter
• “Time to Impact”
• “Opinion” - by Mindful One
• “In the Crowd” - by Pensiero
• “The Search” - by DS photography