2. BRIEF HISTORY
• Maruthi udyog limited established in 1981
• Launched its first car Maruthi 800 in 1983
Source :World Bank
• A joint Venture was signed Between Govt and
Suzuki Motor company in 1982
• Suzuki Held 26% stake in maruthi suzuki

3. MARKETING STRATEGY
• First Car company to study consumer demand
• Maruthi 800 Targeted Middle income Group
• Delux Model targeted Rich people
• Maruthi van for Bus man And Doc
• Gypsy For police

4. MAJOR FAULTS
• MUL Lost its Market Share in Late 1990 due
to Liberalization
• Foreign players Like HYUNDAI,DAEWOO
etc Played Vital role in the market

5. CHANGE IN AUTO INDUSTRY
• Bank Loan & Financial Companies
• Response of Maruthi
• Intoduction of ZEN-World`s Car
• Vehicle Insurance At Re 1
• Maruti`s Slogan “Count on us”.
• New slogan Change your life campaign

6. MARUTI`S STRATEGY
• To Strengthn Manpower
• Increase in Salary To sales agent
• Incentives

7. CAR SEGMENTATION
SEGN PRICE CARS
A 2 TO 3 MARUTI 800,OMNI,REVA
B 3-5 L WAGON,ESTEEM,INDIGO
C 5-10L CITY, LANCER
C 10-15L SCORPIO,INNOVA
D 15L<ABOVE CRV,BMW,AUDI

9. COMPETITIVE ADVANTAGE
• CUSTOMER SERVICE
• TRUE VALUE OPERATION
• PRESENCE ACROSS SEGMENTS.