1. ENCOURAGING PERSONAL MASTERY

3. ENCOURAGING PERSONAL MASTERY Paper is Past. The Internet is the present… and the future. The web has replaced traditional research resources and is often the first place we go for information, putting the phone book and the reference librarian on the endangered list. The World Wide Web is an indispensible tool for communicating your value as a professional, expressing your differentiation, networking and performing career research. Not only will you be researching opportunities online, others will be researching you. Source: “Build Your Brand in Bits and Bytes”, Arrunda & Dixson

4. ENCOURAGING PERSONAL MASTERY Social Media Trends Social Media is replacing traditional media at unexpected paces and adoption is growing faster than any previous web development since the web was formed. The adoption rate is getting everyone's attention and businesses are just beginning to learn of the power and potential social media offers 1 . The message is clear; businesses must engage in social media or they’ll be out of business. The world is changing, the markets are changing, and the consumer is changing 2 . Source: 1 socialmediaconnection.com, 2 relationship-economy.com

6. ENCOURAGING PERSONAL MASTERY Marketing with Email

9. dermalogica ensures a unique brand experience

10. branding with editorials and marketing

11. training and education

14. dermalogica takes face mapping on the road

15. skin ba skin bar concept enhances the dermalogica brand experience skin bar concept demonstrated at London Trade Show skin bar systems available exclusively to dermalogica skin centers

16. skin bar potential results

17. microZone treatments increase services and retail sales