1. Digital Marketing Strategy
for
SRDT Pvt. Ltd.
www.srdt.co.in
Address: TiwariGanj, Faizabad Road, Lucknow
Phone No.: 8601876948 Email: sales@srdt.co.in
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5. Why Social Media for Business?
If you want to be successful on social media, you have to
have a crystal clear picture of what you want to
accomplish for your brand.
Determining your key objectives will help you focus your
overall efforts & help you build a social media strategy to
help get you there.
6. The 5 W’s
⃝ Why do you want to use social media for your business?
⃝ Who are you trying to reach?
⃝ What does your audience want?
⃝ Where does your audience hang out online?
⃝ When do they want to hear from you
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8. Here are some ways social media
can help your business:
Awareness Leads Sales
Customer Service Brand Loyalty
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10. How to identifying your key Customers
⃝To increase loyalty - focused on existing customers
⃝ To generate awareness for your brand - focused on
prospects, brand partners and journalists.
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12. Understanding your audience’s needs
Ask your customers
Which social networks do they use most?
Which networks do they use to make buying decisions?
Listen on social media
Where are people talking about your brand?
Where are they talking about your competitors?
Look at research
Look at studies on how your audience use social media.
Identify key influencers
Look at key influencers in social media.
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14. Selecting Your Platform
• Know your audience
• Select the platform your audience uses most often
• Identify cross-platform tools
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16. Know your audience
No universal “magic” time to post on social media
Focus on when your audience wants to hear from you
Targeting B2B prospects or C-level executives?
17. What we can do
1. Create Awareness: Optimize Ads & Targeting
This would involve us creating a variety of ads to bring
people to the page, we can have different ads based on
gender, interest etc.
2. Build Reach: Post Timing + Sponsored Stories
Even simple strategies such has what time a particular post
should go up makes a difference
3. Engage: Updates & Category Analysis
Once this is done we need to analysis what has been the
feedback with respect to our engagement levels
18. What the community can do
• Engagement Creates Viral Reach
Engaged Users create viral stories for the friends via likes,
comments, re-tweets. This creates Viral Reach among
these friends, creating an opportunity for the community
to expand
• Viral Reach Viral Engagement
Viral Reach to this EXTENDED audience can create Viral
Engagement. This creates the second layer of Viral Ripple.
This has a secondary effect of Viral Reach, albeit to a
smaller effect
19. Facebook
Integrating Page with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Increasing Fan base
Create Buzz
Starting Discussions
Sharing Links
Run Contests, Promotional Campaigns, Polls..
Tagging
21. Twitter
Twitter handle
Post Tweets with Site link(content from the site)
Following Key influencers
Increase Mentions
Use hash tags for Keywords
Re-tweet influential tweets
Post neutral updates frequently
Create a Twitter Badge & place it on the Site & Blogs
Increase the followers base constantly
Network & Engage with the Followers
22. Twitter - Customized Background
Customized Twitter background will be
in sync with brand guidelines (any new
launch / promotion will be
communicated via backgrounds too)
23. Promotion on YouTube
• Setup Brand YouTube Channel/Account
• Upload existing videos with relevant Names, Tags and
Description
• Increase views by a certain minimum number every month,
by seeding video links through promoted messages on
Industry and TG relevant Social Forums and Communities.
24. Pinterest
Updating Profile
Creating Boards
Content Development
Buzz Creation
Integrating Profile with Other Social Media Channels/ Blogs
Add Pins
Photo Sharing with Links
Sync Info graphics
Follow Influencers
Follow Relevant Boards
25. Growing Traffic through
• Pinterest is the 3rd most popular social networking site in
the world
• Over 4 million unique visitors daily
• The average time spent on Pinterest is 15.8 minutes
• A Picture is worth1000 words
• Create groups with other bloggers to pin each others’ posts.
Everyone has different followers!
• Comment on other pins
• Use giveaways, such as “Pin It to Win It” to increase
engagement
• Pin consistently. Don’t pin too many things at once to avoid
flooding others’ feeds.
26. Linkedin
Updating Company Profile
Use LinkedIn Polls & & Answer a Question
Participate with Groups
Create a Group
Leave a Status Update
Ask for Recommendations
Advertise
Post Job Opportunities
Build a Company Buzz
27. Google Plus Page
Integrating Page with Other Social Media Channels
Post Updates with links to the Desired Landing Page
Create Buzz
Starting Discussions
Sharing Links
Create Google Plus Badge, to place it on the website
Increase the followers base constantly
Sharing pictures
Sharing YouTube Channel
28. Slideshare
Uploading & Maintaining Slideshare Account
Create content
• Presentations
• Case Studies
• White Papers
• Brochures
Spread the Word
• Post links to Twitter, Facebook, Delicious, etc.
• Email Friends
• Embed in blogs
29. Blogs
Follow key Blogs
Comment on Blogs with the Link
Network with Influential Bloggers
Q & A's
Post Question & Answers on Q&A sites like Answer
bag, ask.fm, Yahoo answers with links, to drive
traffic, increase back links & create more visibility
30. Digital PR
Monitor and evaluate relevant online media conversations
Engage with key influencers in the blogosphere
Develop corporate blogs, social network sites and multimedia tools
Plan the design of and develop content for corporate websites
Optimize communications for effective distribution in the digital space
31. Social Bookmarking
Bookmarking Links from the Site
Adding keywords
Using top SBM sites for quality backlinks: Jumptags, Digg,
Reddit, Stumbleupon, Delicious..
Document Sharing
Sharing Presentations through Slideshare, Scribd, Docstoc
Publishing White Papers & Articles in Scribd & Docstoc
