Place Based Social Media, DSE2010 Stephen Randall

•

2 gefällt mir•423 views

Stephen Randall

Integrating Multi-Channel Strategies: A Roadmap for Digital Cross-Platform Success

Technologie Business

SEMINARS 28 & 40!
Integrating Multi-Channel Strategies:
A Roadmap for Digital Cross-Platform Success

Stephen Randall, CEO LocaModa
Contact: srandall@locamoda.com
Follow: twitter.com/stephenrandall

Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 1

YOUR AUDIENCE IS CONNECTED!
BUT ARE YOU CONNECTED TO THEM?!

Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 2

ENGAGEMENT IS CROSS-CHANNEL!

SOCIAL!
SPECIAL
CRO T!
SS- MEN
CHA
GAGE

OFFER!
NNE EN

CROSS-CHANNEL ENGAGEMENT!
LE L
NGA A NNE
GEM -CH
ENT! CR OSS

MOBILE! LOCAL!
SPECIAL
OFFER!

Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 3

SCREENS NEED TO REACH MILES!
(NOT FEET)
!

MOBILE CLICK! WEB CLICK!

MILES!

FEET!

DIGITAL OUT-OF-HOME
NETWORKED SCREEN!

PEOPLE ON-LINE
PEOPLE - FOLLOWERS,
IN VENUES! FANS, ETC!

Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 4

METCALFʼS LAW!
“The value of a network is proportional to the

square of the number of connected users of the system”

DOOH NETWORKS DO NOT LEVERAGE
THEIR POTENTIAL NETWORK EFFECT!
Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 5

NO NETWORK EFFECT!

Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 6

LEVERAGING NETWORK EFFECT!

Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 7

EXAMPLE 1: VANS “BEHERE”
Global campaign for Vans, enabling photos, text messages !
connected to Facebook, Twitter, Vans.com and Times Square.!

Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 8

EXAMPLE 2: TOSCANINI’S
Twitter, Foursquare, Text-messaging – enable venue
marketing, engagement with patrons online and in venue,
reduction of perceived wait time and interactive ads.!

Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 9

EXTRA READING…
www.locaModa.com/about/white_papers!

•  Dealing with F**k & Other User Generated Content Challenges for Digital
Out of Home Networks, August 2009!
•  Building an Interactive Digital Out of Home Experience - Basic
Considerations for Mobile & Social Interactivity on Digital Out of Home
Networks, August 2009!
•  Building an Interactive Digital Out of Home Experience - Basic
Considerations for Mobile & Social Interactivity on Digital Out of Home
Networks, August 2009!
•  The Different Capabilities of Interactive Mobile & Social Media on Digital
Out Of Home Systems -- Not All Systems Are Created Equal, August 2009 !
•  Overcoming Ghost Town - Leveraging the Network Effect to Enhance the
Interactive Experience on Digital Out of Home Networks, August 2009!
•  Making The Most of Mobile Marketing: Leveraging Mobile and Social
Networks to Amplify Response Rates From The “Connected Class”!

Follow me on Twitter: stephenrandall!

Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 10

Weitere ähnliche Inhalte

Mehr von Stephen Randall

Doing the impossible might just be possible if you have that entrepreneurial spirit--the spirit to recognize an opportunity, evaluate and face risks, know what you don't know and learn from mistakes. Mr. Randall has built five technology startups including Symbian, the first global operating system to enable over 1 billion mobile phones. He also invented the world's first digital guitar and one of the first touch screen handheld computers. If you're not put off by people telling you it can't be done, or it's been done before, Mr. Randall’s presentation will help you decide if an entrepreneurial career is right for you.

Wellesley High School Career Seminars - The Entrepreneur's Perspective 2015

Wellesley High School Career Seminars - The Entrepreneur's Perspective 2015

Wellesley High School Career Seminars - The Entrepreneur's Perspective 2015

Stephen Randall

Broadsign Monster Media DSE 2014

Broadsign Monster Media DSE 2014

Broadsign Monster Media DSE 2014

Stephen Randall

KEYNOTE (ScreenMediaExpo 2011): If your digital screens’ message cannot reach more than 20 feet, who cares? In an ever more connected world, marketers must reach their customers/audiences across multiple channels, devices and platforms. As if this wasn’t challenging enough, the consumer no longer tolerates pushed messages or one way communications with brands. Instead, the consumer has the remote control (aka a phone) and shapes a dialogue with brands via Likes, Comments, Friends and Fans. How can Digital Place Based-Screens better connect and foster these dialogues to deliver value to venues and consumers? Stephen will use case studies that reveal lessons and best practices from the multiple perspectives of brands/advertisers, location owners/managers and digital out-of-home network owners. Learning outcomes: Stephen's keynote will provoke the critical questions for anyone in a DOOH business and suggest a path to a more connected DOOH strategy. How to leverage location-based services to service locations (sounds obvious, but is it?) Why a failure to understand the impact of social media could cost you your business. In a fast moving mobile and social technology landscape, should you build or buy your solutions?

Screenmediaexpo keynote may_2011

Screenmediaexpo keynote may_2011

Screenmediaexpo keynote may_2011

Stephen Randall

DSE2011 Lunch and Learn

DSE2011 Lunch and Learn

DSE2011 Lunch and Learn

Stephen Randall

DSE2011 Presentation S6

DSE2011 Presentation S6

DSE2011 Presentation S6

Stephen Randall

DSE2011 Presentation S29

DSE2011 Presentation S29

DSE2011 Presentation S29

Stephen Randall

Place-based social media can be used to help locations engage customers and brands engage audiences. Understanding how to optimize that engagement requires an awareness of the end user’s availability and ability to participate as well as an appreciation of the environment for their engagement, the Digital Out of Home network’s capabilities and the stakeholder’s objectives. This paper describes the stages of user engagement that map to three types of place-based social media engagement; Passive, Active and Interactive, each in turn mapping to distinct social media applications that can optimize the engagement strategy for locations (retail, hospitality, fitness, health care etc) and brands.

15 seconds or_more_dec_21_2010

15 seconds or_more_dec_21_2010

15 seconds or_more_dec_21_2010

Stephen Randall

The future is now. Digital out of home networks not architected for the future won't have a future. Advertisers not prepared for the future will be marginalized. The audience is already living in the future. The web is disrupting TV and everything passive in its wake is going the same way. The word digital used to mean "not analog". Today it means frictionless. Tomorrow it means free and if your network isn't truly digital, it means it's f***ed. To understand the future of digital signage, we can learn much from the US, where web technologies and social media platforms are not only shaping our industry, but our lives. Nimble, innovative technology and media companies are leveraging location based services and user generated content to catalyze opportunities at the expense of traditional media and broadcast models. This keynote will help form strategies for a connected web-enabled future and reduce dependancies on siloed networks, proprietary systems, walled gardens and passive media.

The Future Is Now - Presentation for Screen media expo

The Future Is Now - Presentation for Screen media expo

The Future Is Now - Presentation for Screen media expo

Stephen Randall

The DOOH Tipping Point

The DOOH Tipping Point

The DOOH Tipping Point

Stephen Randall

Overcoming Ghost Town - Leveraging the Network Effect to Enhance the Interactive Experience on Digital Out of Home Networks, August 2009 Executive Summary The success of engaging users via interactive social media on Digital Out of Home ("DOOH") displays is highly dependant on location, audience and the context and user interface features. Many text-to-screen applications do not have the luxury of running in locations that are crowded every day, and the worst user experience for user generated content ("UGC") is to metaphorically crash an empty party. A screen with no messages or old messages is a poor advocate for participation. This "Ghost Town" problem can be cured by leveraging other messages from locations that are contextually connected to each other.

White Paper Part 3 Overcoming Ghost Town

White Paper Part 3 Overcoming Ghost Town

White Paper Part 3 Overcoming Ghost Town

Stephen Randall

Building an Interactive Digital Out of Home Experience - Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks, August 2009 Executive Summary Simple text-to-screen and photo-to-screen applications are commonplace at pop concerts. Twitter feeds are springing up in conferences. It can't be too hard to add an engaging mobile and social interactive applications to digital out of home ("DOOH") networks, right? Wrong. A capable interactive DOOH network supports real-time user engagement. Engagement might come from a user at the location or via the web (e.g. via a social network connected to the location through the affinity of a brand). Engagement might be sporadic or frequent, but whenever it happens, it creates an enhanced user experience as well as a measurable "mobile click." The resulting "pulse" for the location can then be used to help the location or advertiser improve services and/or messaging.

White Paper Part 2 Interactive Dooh Experience

White Paper Part 2 Interactive Dooh Experience

White Paper Part 2 Interactive Dooh Experience

Stephen Randall

APDF Conference May 09

APDF Conference May 09

APDF Conference May 09

Stephen Randall

LocaModa Corporate Deck

LocaModa Corporate Deck

LocaModa Corporate Deck

Stephen Randall

Digital Signage Expo - Social Networking and User-Generated Content: Expandin...

Digital Signage Expo - Social Networking and User-Generated Content: Expandin...

Digital Signage Expo - Social Networking and User-Generated Content: Expandin...

Stephen Randall

Locamoda Brand Activation Sept 9, 2008

Stephen Randall

Mehr von Stephen Randall (15)

Wellesley High School Career Seminars - The Entrepreneur's Perspective 2015

Wellesley High School Career Seminars - The Entrepreneur's Perspective 2015

Wellesley High School Career Seminars - The Entrepreneur's Perspective 2015

Broadsign Monster Media DSE 2014

Broadsign Monster Media DSE 2014

Broadsign Monster Media DSE 2014

Screenmediaexpo keynote may_2011

Screenmediaexpo keynote may_2011

Screenmediaexpo keynote may_2011

DSE2011 Lunch and Learn

DSE2011 Lunch and Learn

DSE2011 Lunch and Learn

DSE2011 Presentation S6

DSE2011 Presentation S6

DSE2011 Presentation S6

DSE2011 Presentation S29

DSE2011 Presentation S29

DSE2011 Presentation S29

15 seconds or_more_dec_21_2010

15 seconds or_more_dec_21_2010

15 seconds or_more_dec_21_2010

The Future Is Now - Presentation for Screen media expo

The Future Is Now - Presentation for Screen media expo

The Future Is Now - Presentation for Screen media expo

The DOOH Tipping Point

The DOOH Tipping Point

The DOOH Tipping Point

White Paper Part 3 Overcoming Ghost Town

White Paper Part 3 Overcoming Ghost Town

White Paper Part 3 Overcoming Ghost Town

White Paper Part 2 Interactive Dooh Experience

White Paper Part 2 Interactive Dooh Experience

White Paper Part 2 Interactive Dooh Experience

APDF Conference May 09

APDF Conference May 09

APDF Conference May 09

LocaModa Corporate Deck

LocaModa Corporate Deck

LocaModa Corporate Deck

Digital Signage Expo - Social Networking and User-Generated Content: Expandin...

Digital Signage Expo - Social Networking and User-Generated Content: Expandin...

Digital Signage Expo - Social Networking and User-Generated Content: Expandin...

Locamoda Brand Activation Sept 9, 2008

Kürzlich hochgeladen

The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

DBX First Quarter 2024 Investor Presentation

DBX First Quarter 2024 Investor Presentation

DBX First Quarter 2024 Investor Presentation

Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

Boost Fertility New Invention Ups Success Rates.pdf

Boost Fertility New Invention Ups Success Rates.pdf

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

Six Myths about Ontologies: The Basics of Formal Ontology

Six Myths about Ontologies: The Basics of Formal Ontology

Six Myths about Ontologies: The Basics of Formal Ontology

johnbeverley2021

Artificial Intelligence Chap.5 : Uncertainty

Artificial Intelligence Chap.5 : Uncertainty

Artificial Intelligence Chap.5 : Uncertainty

Khushali Kathiriya

Tracing the root cause of a performance issue requires a lot of patience, experience, and focus. It’s so hard that we sometimes attempt to guess by trying out tentative fixes, but that usually results in frustration, messy code, and a considerable waste of time and money. This talk explains how to correctly zoom in on a performance bottleneck using three levels of profiling: distributed tracing, metrics, and method profiling. After we learn to read the JVM profiler output as a flame graph, we explore a series of bottlenecks typical for backend systems, like connection/thread pool starvation, invisible aspects, blocking code, hot CPU methods, lock contention, and Virtual Thread pinning, and we learn to trace them even if they occur in library code you are not familiar with. Attend this talk and prepare for the performance issues that will eventually hit any successful system. About authorWith two decades of experience, Victor is a Java Champion working as a trainer for top companies in Europe. Five thousands developers in 120 companies attended his workshops, so he gets to debate every week the challenges that various projects struggle with. In return, Victor summarizes key points from these workshops in conference talks and online meetups for the European Software Crafters, the world’s largest developer community around architecture, refactoring, and testing. Discover how Victor can help you on victorrentea.ro : company training catalog, consultancy and YouTube playlists.

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

AWS Community Day CPH - Three problems of Terraform

AWS Community Day CPH - Three problems of Terraform

AWS Community Day CPH - Three problems of Terraform

Andrey Devyatkin

Retrieval augmented generation (RAG) is the most popular style of large language model application to emerge from 2023. The most basic style of RAG works by vectorizing your data and injecting it into a vector database like Milvus for retrieval to augment the text output generated by an LLM. This is just the beginning. One of the ways that we can extend RAG, and extend AI, is through multilingual use cases. Typical RAG is done in English using embedding models that are trained in English. In this talk, we’ll explore how RAG could work in languages other than English. We’ll explore French, Chinese, and Polish.

Introduction to Multilingual Retrieval Augmented Generation (RAG)

Introduction to Multilingual Retrieval Augmented Generation (RAG)

Introduction to Multilingual Retrieval Augmented Generation (RAG)

The value of a flexible API Management solution for Open Banking Steve Melan, Manager for IT Innovation and Architecture - State's and Saving's Bank of Luxembourg Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The value of a flexible API Management solution for O...

Apidays New York 2024 - The value of a flexible API Management solution for O...

Apidays New York 2024 - The value of a flexible API Management solution for O...

Whatsapp Number Escorts Call girls 8617370543 Available 24x7 Mcleodganj Call Girls Service Offer Genuine VIP Model Escorts Call Girls in Your Budget. Mcleodganj Call Girls Service Provide Real Call Girls Number. Make Your Sexual Pleasure Memorable with Our Mcleodganj Call Girls at Affordable Price. Top VIP Escorts Call Girls, High Profile Independent Escorts Call Girls, Housewife Women Escorts Call Girl, College Girls Escorts Call Girls, Russian Escorts Call girls Service in Your Budget.

Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model

Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model

Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model

Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Architecting Cloud Native Applications

Architecting Cloud Native Applications

Architecting Cloud Native Applications

Exploring Multimodal Embeddings with Milvus

Exploring Multimodal Embeddings with Milvus

Exploring Multimodal Embeddings with Milvus

Understanding the FAA Part 107 License ..

Understanding the FAA Part 107 License ..

Understanding the FAA Part 107 License ..

Christopher Logan Kennedy

MINDCTI Revenue Release Quarter One 2024

MINDCTI Revenue Release Quarter One 2024

MINDCTI Revenue Release Quarter One 2024

EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

The microservices honeymoon is over. When starting a new project or revamping a legacy monolith, teams started looking for alternatives to microservices. The Modular Monolith, or 'Modulith', is an architecture that reaps the benefits of (vertical) functional decoupling without the high costs associated with separate deployments. This talk will delve into the advantages and challenges of this progressive architecture, beginning with exploring the concept of a 'module', its internal structure, public API, and inter-module communication patterns. Supported by spring-modulith, the talk provides practical guidance on addressing the main challenges of a Modultith Architecture: finding and guarding module boundaries, data decoupling, and integration module-testing. You should not miss this talk if you are a software architect or tech lead seeking practical, scalable solutions. About the author With two decades of experience, Victor is a Java Champion working as a trainer for top companies in Europe. Five thousands developers in 120 companies attended his workshops, so he gets to debate every week the challenges that various projects struggle with. In return, Victor summarizes key points from these workshops in conference talks and online meetups for the European Software Crafters, the world’s largest developer community around architecture, refactoring, and testing. Discover how Victor can help you on victorrentea.ro : company training catalog, consultancy and YouTube playlists.

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Dubai, often portrayed as a shimmering oasis in the desert, faces its own set of challenges, including the occasional threat of flooding. Despite its reputation for opulence and modernity, the emirate is not immune to the forces of nature. In recent years, Dubai has experienced sporadic but significant floods, testing the resilience of its infrastructure and communities. Among the critical lifelines in this bustling metropolis is the Dubai International Airport, a bustling hub that connects the city to the world. This article explores the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.

Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...

Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...

Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...

Kürzlich hochgeladen (20)

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

DBX First Quarter 2024 Investor Presentation

DBX First Quarter 2024 Investor Presentation

DBX First Quarter 2024 Investor Presentation

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

Boost Fertility New Invention Ups Success Rates.pdf

Boost Fertility New Invention Ups Success Rates.pdf

Boost Fertility New Invention Ups Success Rates.pdf

Six Myths about Ontologies: The Basics of Formal Ontology

Six Myths about Ontologies: The Basics of Formal Ontology

Six Myths about Ontologies: The Basics of Formal Ontology

Artificial Intelligence Chap.5 : Uncertainty

Artificial Intelligence Chap.5 : Uncertainty

Artificial Intelligence Chap.5 : Uncertainty

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

Finding Java's Hidden Performance Traps @ DevoxxUK 2024

AWS Community Day CPH - Three problems of Terraform

AWS Community Day CPH - Three problems of Terraform

AWS Community Day CPH - Three problems of Terraform

Introduction to Multilingual Retrieval Augmented Generation (RAG)

Introduction to Multilingual Retrieval Augmented Generation (RAG)

Introduction to Multilingual Retrieval Augmented Generation (RAG)

Apidays New York 2024 - The value of a flexible API Management solution for O...

Apidays New York 2024 - The value of a flexible API Management solution for O...

Apidays New York 2024 - The value of a flexible API Management solution for O...

Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model

Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model

Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Architecting Cloud Native Applications

Architecting Cloud Native Applications

Architecting Cloud Native Applications

Exploring Multimodal Embeddings with Milvus

Exploring Multimodal Embeddings with Milvus

Exploring Multimodal Embeddings with Milvus

Understanding the FAA Part 107 License ..

Understanding the FAA Part 107 License ..

Understanding the FAA Part 107 License ..

MINDCTI Revenue Release Quarter One 2024

MINDCTI Revenue Release Quarter One 2024

MINDCTI Revenue Release Quarter One 2024

EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...

Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...

Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...

Place Based Social Media, DSE2010 Stephen Randall

1. SEMINARS 28 & 40! Integrating Multi-Channel Strategies: A Roadmap for Digital Cross-Platform Success Stephen Randall, CEO LocaModa Contact: srandall@locamoda.com Follow: twitter.com/stephenrandall Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 1

2. YOUR AUDIENCE IS CONNECTED! BUT ARE YOU CONNECTED TO THEM?! Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 2

3. ENGAGEMENT IS CROSS-CHANNEL! SOCIAL! SPECIAL CRO T! SS- MEN CHA GAGE OFFER! NNE EN CROSS-CHANNEL ENGAGEMENT! LE L NGA A NNE GEM -CH ENT! CR OSS MOBILE! LOCAL! SPECIAL OFFER! Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 3

4. SCREENS NEED TO REACH MILES! (NOT FEET) ! MOBILE CLICK! WEB CLICK! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! PEOPLE ON-LINE PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 4

5. METCALFʼS LAW! “The value of a network is proportional to the square of the number of connected users of the system” DOOH NETWORKS DO NOT LEVERAGE THEIR POTENTIAL NETWORK EFFECT! Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 5

6. NO NETWORK EFFECT! Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 6

7. LEVERAGING NETWORK EFFECT! Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 7

8. EXAMPLE 1: VANS “BEHERE” Global campaign for Vans, enabling photos, text messages ! connected to Facebook, Twitter, Vans.com and Times Square.! Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 8

9. EXAMPLE 2: TOSCANINI’S Twitter, Foursquare, Text-messaging – enable venue marketing, engagement with patrons online and in venue, reduction of perceived wait time and interactive ads.! Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 9

10. EXTRA READING… www.locaModa.com/about/white_papers! •  Dealing with F**k & Other User Generated Content Challenges for Digital Out of Home Networks, August 2009! •  Building an Interactive Digital Out of Home Experience - Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks, August 2009! •  Building an Interactive Digital Out of Home Experience - Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks, August 2009! •  The Different Capabilities of Interactive Mobile & Social Media on Digital Out Of Home Systems -- Not All Systems Are Created Equal, August 2009 ! •  Overcoming Ghost Town - Leveraging the Network Effect to Enhance the Interactive Experience on Digital Out of Home Networks, August 2009! •  Making The Most of Mobile Marketing: Leveraging Mobile and Social Networks to Amplify Response Rates From The “Connected Class”! Follow me on Twitter: stephenrandall! Copyright © 2010 LocaModa Inc. stephenrandall@locamoda.com • twitter.com/stephenrandall 10