Competitive Advantage is the attribute that allows an organization to outperform its competitors. It shifts the battle ground and makes the market uncontested. It helps in making your competitors irrelevant.
4. Obvious Advantages
If you don’t have obvious advantages like
innovative products, future technology or
future smart phones…you need competitive
advantage.
6. Everybody reads it in the book.
Only those who are fighting hard with competitors, they know
that they need competitive advantage.
Everybody thinks “How to please God so that
God takes care of my brand/business ?”
7. Continues to thrive while the circus industry is dying
Largest theatrical producer in the world.
8. It did not win by taking customers from the already
shrinking circus industry.
Looked at an alternative industry.
It appealed to a whole new group of customers:
adults and corporate clients who look for an
unprecedented entertainment experience.
It created uncontested market space that made the
competition irrelevant.
9. Started multiple productions
Started abstract, spiritual & theme based dance
Started doing best of both circus & theatre
Stopped everything else what others were doing
It was different from both traditional circus &
theatre
Made the competition irrelevant. *Source: Blue Ocean Strategy Book
22. Humara BAJAJ
Reminded India of its Indian-ness in the face of a slew of foreign
products invading the Indian two-wheeler market and creating an
emotional, iron-hard positioning and brand value for it.
23. When your product doesn’t have any superiority
compared to competitors, only emotional Creative
communication can give you competitive
advantage…
Take Home Message
24. How to achieve Competitive Advantage &
make the competition irrelevant ?
1
2
3
4
Starting something which others are not doing.
Stopping others what others are doing
Spotting the trend ahead of others, Big picture
not just numbers
Choosing to analyze different data to get
different insights.
Customer experience
5 Creative Communication
3S
3C
