This document discusses the importance of businesses having a mobile strategy and being mobile ready. It provides statistics that show consumers are increasingly using mobile for researching products, with over half visiting business websites on their phones. Most mobile searches and research result in purchases. However, many businesses still rely only on desktop traffic. The document advocates for responsive web design, which allows websites to automatically adapt to different screen sizes. It discusses best practices for responsive design and the advantages it provides over separate mobile sites.
13. Mobile consumers
spend more than 15
hours a week
researching products,
deals, services and
more
MOBILE AND RESEARCH
14. 59% visited a business
website
It takes up to 6 visits to
a site for a mobile
consumer to make a
purchase
MOBILE AND RESEARCH
15. Mobile web browsing is
almost on par with
mobile app usage
(7.3 hours per week vs
8 hours per week)
MOBILE AND RESEARCH
16. In summary, more than
half the mobile audience
visit sites on their phones
and make return visits to
confirm or validate
product research
MOBILE AND RESEARCH
18. If you’re not making it
easy for your customers
to carry out these
actions, you’re simply
turning them away to a
competitor who will
MOBILE AND RESEARCH
20. This ties in naturally with
mobile research. Search
is the most common
starting point for mobile
research
MOBILE AND SEARCH
21. 74% of consumers used
a mobile search engine
in the overall shopping
process
MOBILE AND SEARCH
22. 48% start their search
on search engines
33% start on business
websites
26% start on mobile
apps
MOBILE AND SEARCH
23. These numbers do not only
tell businesses whether they
should have a mobile
optimized site or app, but
also how they should be
planning their mobile ad and
marketing campaigns
MOBILE AND SEARCH
30. Within in hour of
validation – 55% of
consumers will make or
want to make a
purchase
MOBILE AND IMMEDIACY OF
PURCHASE
31. As many as 83% will
make or want to make a
purchase within 24
hours
MOBILE AND IMMEDIACY OF
PURCHASE
32. More then half of your
potential target customer
want to be at your store
within an hour and
another 30% want to
purchase the next day
MOBILE AND IMMEDIACY OF
PURCHASE
33. Do you really want to be
the business that’s
turning this away?
MOBILE AND IMMEDIACY OF
PURCHASE
36. Despite mobile browsing
accounting for the
majority of research and
validation, most
purchases are still made
in-store
MOBILE AND POINT OF
PURCHASE
37. 93% of mobile searches
and research result in a
purchase of a product
or service
MOBILE AND POINT OF
PURCHASE
38. When it comes to
purchasing, 82%
purchased directly at a
physical store,
MOBILE AND POINT OF
PURCHASE
39. 45% waited until they
were online via desktop
or tablet and
17% made a purchase
on their phones
MOBILE AND POINT OF
PURCHASE
41. If you’re not considering
a mobile strategy now,
and these statistics don’t
encourage you to
consider one…
MOBILE AND BUSINESS
42. Then you may find
yourself starting to fall
behind next year and
beyond
MOBILE AND BUSINESS
43. Then you may find
yourself starting to fall
behind next year and
beyond
MOBILE AND BUSINESS
44. It is clear that mobile is
fast catching up on
“traditional browsing” in
terms of: Awareness,
Research, Validation,
Intent, Purchase
MOBILE AND BUSINESS
