The document summarizes the Dainik Bhaskar Book Fair, an annual 9-day event in Jaipur that aims to promote reading printed books. It attracts over 150,000 visitors including publishers, writers, students, and book lovers. Exhibitors include publishers, booksellers, and educational institutes. The fair features book collections, seminars, and a reading lounge. Extensive advertising is used to promote the fair through print, radio, mailers and events. Sponsorship of 15 lakh rupees is offered which includes logo placement and editorial support.