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How to Increase Your
Online Presence
30 Minutes A Day
Persistence
& Consistency
Where to start:
IdentifyYour Niche
Your audience
Social Media Networks
Set upYour Profiles
Check the traffic from
social media
Which social channels bring
more visitors to your website?
Google Analytics
Make sure the audience you connect
online matches the audience that
converts on your website
(GA -> Audience report)
Make sure your profile looks the same
People will recognize you easily if you have the
same profile image everywhere
Daily Workout:
1.  Track brand mentions
2.  Check your competitors
3.  Analyze your current situation
4.  Grow your audience
5.  Share useful and relevant content
6.  Engage!
Track brand mentions
Check what people say about you
Talkwalker Alerts (email)
Check what people say about you
BuzzSumo alerts (email)
Hi blogger’s name,
Just came across your post on ______. It was so awesome of you to
mention @brandname.Thank you!
Love your recent post on _________.Thank you for mentioning
@brandname!
Great tips on ________________.Thanks for mentioning
@brandname, much appreciated!
Reach out to say “thank you”
Daily Workout:
ü  Track brand mentions
ü  Check your competitors
ü  Analyze your current situation
ü  Grow your audience
ü  Share useful and relevant content
ü  Engage!
Check your competitors
Quick domain overview
SimilarWeb
Compare social media presence
While British Airways has the biggest audience
Lufthansa is the most engaging brand
SEMrush social media tool
Check what their audience talks about
SEMrush social media tool
Daily Workout:
ü  Track brand mentions
ü  Check your competitors
ü  Analyze your current situation
ü  Grow your audience
ü  Share useful and relevant content
ü  Engage!
Analyze the current situation
Acquisition report: most effective channels
Behavior report: most popular content
Behavior report: time on page/bounce rates
Test the speed of your website
Pingdom.com
Quick overview in the Group report
SproutSocial
Facebook page analysis
Likealyzer.com
Facebook page analysis
Likealyzer.com
Daily email with Twitter stats
Sumall.com
Daily Workout:
ü  Track brand mentions
ü  Check your competitors
ü  Analyze your current situation
ü  Grow your audience
ü  Share useful and relevant content
ü  Engage!
Grow your audience
Twitter lists
web.crowdfireapp.com
-  Follow up to 100 people daily
-  Copy from similar accounts (or competitors).
-  Gain active, interested followers.
SproutSocial Discovery
Grow your audience strategically
Followerwonk
-  Follow/Unfollow
-  Profile analysis
-  Export to Excel
Free Tools To Find The Influencers
Search for influencers in a specific niche
BuzzSumo
Search for influencers in a specific niche
Klear
LinkedIn
Your Topic Filter by connection,
industry, country, etc
LinkedIn – Connect and go beyond social media
Making a connection: LinkedIn Quick Templates
Speakers
Hi NAME! 
Hope you're doing great. I found your contacts on (name of the event) website.We'd be honored to
support your research and analysis with (whatever you have to offer).Would love to connect and discuss
ways we could work together! – Olga 
Bloggers
Hi NAME! Hope your week is off to a great start! I'd love to connect and discover more about (relevant
topic) in (blogger’s country): trends, pains and tools. I work for (name of the company) and we'd love to help
(name your industry) professionals in (country) to work easier, faster and more efficiently! :)
Best, Olga
When going to a live event
Topic:Will I see you next week at EVENT? 
Hi NAME! Hope you're doing great! Just wanted to let you know that I'm coming to CITY for the
EVENT NAME conference next month.Will I get the chance to meet you there? - Olga
Daily Workout:
ü  Track brand mentions
ü  Check your competitors
ü  Analyze your current situation
ü  Grow your audience
ü  Share useful and relevant content
ü  Engage!
Share valuable content
Buzzsumo.com – top content
Social Signals
BuzzSumo
feedly.com
scoop.it
The anatomy of a good tweet
Pre-made tweet
+ add quality image
+ tag people who were mentioned in the post
+ add 2-3 relevant hashtags
The anatomy of a great tweet
Your opinion + title + link
+ add quality image
+ tag people who were mentioned in the post
+ add 1-2 relevant hashtags
Schedule your content in advance:
Use Canva and/or Snappa.IO to create
awesome images
+
Analyze your headline
CoSchedule
Cool headline template!
Portent’s Content Idea Generator
Headlines: examples
1. _______ Money/Time Saving Tips for _______
2. EverythingYou Need to Know About _______
3.Top _______ Tips for _______
4. _______ Ways to BoostYour _______
5. How to _______ in _______ Seconds
6. _______ Facts and Myths
7.The Real Truth About _______
8.The Secret of Successful _______
9. _______ FactsYou Need to Know
10. Little Known Ways to _______
11.AllYou Need to Know About _______
12.Top World Cheapest/Best/Worst _______
13. 100 Useful _______
14. How to _______ Like a Pro/Boss
15. _______ Creative Ways to _______
16. _______ Expert _______ Tips
17. _______ ReasonsYou Should _______
18.What Everyone Ought to Know About _______
19. _______ Do's and Don'ts
20. _______ Like An Expert in _______ Easy Steps
Daily Workout:
ü  Track brand mentions
ü  Check your competitors
ü  Analyze your current situation
ü  Grow your audience
ü  Share useful and relevant content
ü  Engage!
Engage
Prepare phrase templates for quicker
interaction
“Thank you” phrases
Free perks to offer
(if it’s applicable to your product)
Answers to FAQ
(more informal than on your webpage)
Search for questions you can answer
Twitter Advanced Search
Daily Workout:
ü  Track brand mentions
ü  Check your competitors
ü  Analyze your current situation
ü  Grow your audience
ü  Share useful and relevant content
ü  Engage!
How to Increase Your Online Presence in 30 Minutes a Day

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How to Increase Your Online Presence in 30 Minutes a Day

  • 1. How to Increase Your Online Presence 30 Minutes A Day
  • 3. Where to start: IdentifyYour Niche Your audience Social Media Networks Set upYour Profiles
  • 4. Check the traffic from social media Which social channels bring more visitors to your website? Google Analytics
  • 5. Make sure the audience you connect online matches the audience that converts on your website (GA -> Audience report)
  • 6. Make sure your profile looks the same People will recognize you easily if you have the same profile image everywhere
  • 7. Daily Workout: 1.  Track brand mentions 2.  Check your competitors 3.  Analyze your current situation 4.  Grow your audience 5.  Share useful and relevant content 6.  Engage!
  • 9. Check what people say about you Talkwalker Alerts (email)
  • 10. Check what people say about you BuzzSumo alerts (email)
  • 11. Hi blogger’s name, Just came across your post on ______. It was so awesome of you to mention @brandname.Thank you! Love your recent post on _________.Thank you for mentioning @brandname! Great tips on ________________.Thanks for mentioning @brandname, much appreciated! Reach out to say “thank you”
  • 12. Daily Workout: ü  Track brand mentions ü  Check your competitors ü  Analyze your current situation ü  Grow your audience ü  Share useful and relevant content ü  Engage!
  • 15. Compare social media presence While British Airways has the biggest audience Lufthansa is the most engaging brand SEMrush social media tool
  • 16. Check what their audience talks about SEMrush social media tool
  • 17. Daily Workout: ü  Track brand mentions ü  Check your competitors ü  Analyze your current situation ü  Grow your audience ü  Share useful and relevant content ü  Engage!
  • 18. Analyze the current situation
  • 19. Acquisition report: most effective channels Behavior report: most popular content Behavior report: time on page/bounce rates
  • 20. Test the speed of your website Pingdom.com
  • 21. Quick overview in the Group report SproutSocial
  • 24. Daily email with Twitter stats Sumall.com
  • 25. Daily Workout: ü  Track brand mentions ü  Check your competitors ü  Analyze your current situation ü  Grow your audience ü  Share useful and relevant content ü  Engage!
  • 28. web.crowdfireapp.com -  Follow up to 100 people daily -  Copy from similar accounts (or competitors). -  Gain active, interested followers.
  • 29. SproutSocial Discovery Grow your audience strategically
  • 30. Followerwonk -  Follow/Unfollow -  Profile analysis -  Export to Excel
  • 31. Free Tools To Find The Influencers
  • 32. Search for influencers in a specific niche BuzzSumo
  • 33. Search for influencers in a specific niche Klear
  • 34. LinkedIn Your Topic Filter by connection, industry, country, etc
  • 35. LinkedIn – Connect and go beyond social media
  • 36. Making a connection: LinkedIn Quick Templates Speakers Hi NAME!  Hope you're doing great. I found your contacts on (name of the event) website.We'd be honored to support your research and analysis with (whatever you have to offer).Would love to connect and discuss ways we could work together! – Olga  Bloggers Hi NAME! Hope your week is off to a great start! I'd love to connect and discover more about (relevant topic) in (blogger’s country): trends, pains and tools. I work for (name of the company) and we'd love to help (name your industry) professionals in (country) to work easier, faster and more efficiently! :) Best, Olga When going to a live event Topic:Will I see you next week at EVENT?  Hi NAME! Hope you're doing great! Just wanted to let you know that I'm coming to CITY for the EVENT NAME conference next month.Will I get the chance to meet you there? - Olga
  • 37. Daily Workout: ü  Track brand mentions ü  Check your competitors ü  Analyze your current situation ü  Grow your audience ü  Share useful and relevant content ü  Engage!
  • 39. Buzzsumo.com – top content Social Signals BuzzSumo
  • 41. The anatomy of a good tweet Pre-made tweet + add quality image + tag people who were mentioned in the post + add 2-3 relevant hashtags
  • 42. The anatomy of a great tweet Your opinion + title + link + add quality image + tag people who were mentioned in the post + add 1-2 relevant hashtags
  • 43. Schedule your content in advance: Use Canva and/or Snappa.IO to create awesome images +
  • 45. Cool headline template! Portent’s Content Idea Generator
  • 46. Headlines: examples 1. _______ Money/Time Saving Tips for _______ 2. EverythingYou Need to Know About _______ 3.Top _______ Tips for _______ 4. _______ Ways to BoostYour _______ 5. How to _______ in _______ Seconds 6. _______ Facts and Myths 7.The Real Truth About _______ 8.The Secret of Successful _______ 9. _______ FactsYou Need to Know 10. Little Known Ways to _______ 11.AllYou Need to Know About _______ 12.Top World Cheapest/Best/Worst _______ 13. 100 Useful _______ 14. How to _______ Like a Pro/Boss 15. _______ Creative Ways to _______ 16. _______ Expert _______ Tips 17. _______ ReasonsYou Should _______ 18.What Everyone Ought to Know About _______ 19. _______ Do's and Don'ts 20. _______ Like An Expert in _______ Easy Steps
  • 47. Daily Workout: ü  Track brand mentions ü  Check your competitors ü  Analyze your current situation ü  Grow your audience ü  Share useful and relevant content ü  Engage!
  • 49. Prepare phrase templates for quicker interaction “Thank you” phrases Free perks to offer (if it’s applicable to your product) Answers to FAQ (more informal than on your webpage)
  • 50. Search for questions you can answer Twitter Advanced Search
  • 51. Daily Workout: ü  Track brand mentions ü  Check your competitors ü  Analyze your current situation ü  Grow your audience ü  Share useful and relevant content ü  Engage!